This document discusses the process of business decision making and its importance. It includes a case study of A&B Plc and their evaluation of two project proposals. The document explains how to calculate the payback period and net present value (NPV) for project evaluation. It also discusses the advantages and disadvantages of these methods. Additionally, it explores the financial and non-financial factors that influence decision making. The document provides insights into the decision-making process and offers recommendations based on the analysis.