Business Plan for Fashion Brand Just My Size

BUSINESS PLAN-
ENTREPRENEURSHIP

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Business details............................................................................................................................1
Location.......................................................................................................................................2
Market analysis............................................................................................................................2
Product description......................................................................................................................4
Competitor analysis.....................................................................................................................4
Operation plan..............................................................................................................................4
Risk and contingency plan...........................................................................................................6
Sales and marketing strategy ......................................................................................................7
Finance and funding plans...........................................................................................................7
Management team........................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Business plan is a written document that described the organizations core business
activities, objectives and the ways in which they plan to achieve its goals. An effective business
plan should be able to include the basic requirements of the total report along with description of
offered goods and services (Rann, 2021). It also able to illustrate the strategies in terms of
marketing, finance planning along with preparation of budget of the overall business plan. The
report should be effectively evaluated the analysis of the complete report.
This study will effectually highlight the business plan regarding fashion brand for plus
size people namely “Just my size”. The report will describe the business details of the newly
constructed brand along with its location. It also enables to provide market analysis, service
description, competitor analysis, operations plan, risk planning, sales or marketing strategies and
funding plans that will describe the whole business concept in detail. Apart from this, the work
will also illustrate management of team skills with justification of ability to lead and manage the
business venture.
Business details
“Just my size” is a fashion brand that has been offered clothes options for plus size
people within the UK. The basic formulation of this business idea is to provide plus sized clothes
options to women and men residing in UK to make them feel satisfied in terms of their clothing
desires. The major purpose of the firm is to fulfil the demands of people in something unique
manner. The vision of the company is to become ultimate house of large sized clothes along with
defining styles and creating desires now and forever. Along with this, the mission of the “Just my
size” enterprise is to react quickly to the latest trends with modernity and refined qualities which
interpreting them in a way that are quite appealing along with wearable for plus size people. The
brand will offer casual, formal as well as luxury clothes to the people through their stores along
with providing them online facilities as well in order to make them purchase the items of their
choice (Garg, 2020). Company also provides customised clothes facility to their potential users
in order to make them clothing in most comfortable manner according to their shape and size.
The major purpose of the brand is to provide variety of options in terms of style rather than
looking for the sizes.

Location
The Just my size stores will be present at a location which are near to business districts,
Gym areas and shopping malls which are effectively able to attract the attention of users along
with expansion of the geographical directions of the city area. The stores will be presented in
each location which are at the heart of the city along with tourist places as well. The business
will also available at online platforms in order to provide services irrespective of pandemic
situation. In such manner the people are able to purchase their items even at their home premises.
The stores of the brand will be highly equipped with modern technologies with adequate amount
of parking facility available which enhances the shopping experience of customers in complete
manner (Frasquet and et.al., 2018).
Market analysis
The current market is highly affected by the recent situations of pandemic but the
clothing industry is opportunistically competitive approach because each and every firm within
the fashion industry have their own unique way to represent themselves along with the fulfilment
of desires and requirements of customers. In context of the business of customised clothes
clothes for plus size people, the business acts as a monopoly and highly exclusive in terms of
supply of goods and services within the UK market. In order to conduct market analysis for the
business of “Just my Size”, PESTLE analysis has been done to understand all the political,
technological, environment, social as well as economical factors (Bernardes and et.al., 2018).
Below explained is the Pestle analysis such as:
 Political factor: The fashion retail industry has a global reputation within the United
Kingdom. However, due to recent lock down and crisis situation also affects the fashion
brand in most effectual manner. It is because of certain restrictions in the import and
export of raw material which limit the Just my size operations to work outside UK.
Another factor that highly affects the organization is due to the Brexit which is also a
cause of concerns for almost all of the business organizations within the United
Kingdom. It has been identified in a study research that huge amount of clothes have
been imported by UK from Europe but due to this Brexit impact, it affects the pricing of
the clothes as well as their raw material (Garg, 2020). This is the reason that the Just my
Size also impacted with these political issues within the external environment.
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