Exploring Business Opportunities in Healthcare: The Potential of Health Care Drone Ambulances in India

In this report we will discuss about business opportunity and below are the summaries point:- India's large population and limited healthcare accessibility create a business opportunity for addressing health-related emergencies. The healthcare industry in India is projected to grow significantly, making it a promising sector for investment. Utilizing advanced technology like health care drone ambulances can provide quick and efficient emergency medical services, offering a unique competitive advantage.

Running Head: BUSSINESS OPPORTUNITY
HEALTH CARE DRONE AMBULANCE
Business opportunity
Report
Student name
[Pick the date]

BUSSINESS OPPORTUNITY 1
Introduction
Indian is having the second largest population in the world and more percentage of population
means more possibilities of diseases because it is very difficult for the government to reach every
person of this population which has increased the possibility of rising health-related disease
(Sharma, Bhaskaran, Tripathi, Vaid and Varma, 2016). India is a developing country so it was
not stable enough to handle all kind of health-related problems.
Exploring business opportunity
At present growth of any country is seen in terms of financial stability with health stability. After
financial stability, health aspect is considered one of the most significant parts for growth and
development. As per given statement by many great scholars “Health is wealth”, which can be
only achieved by offering proper health care, especially in emergency conditions (Cesarini,
Lindqvist, Östling and Wallace, 2016). Currently, India is having the second largest population
in the world with a total of 1.3 billion and is continuously expanding.
(Dorairaj Prabhakaran, Panniyammakal Jeemon, and Ambuj Roy, 2016)
As per the data, it can be said that nearly 34% of deaths have risen in Indian from last 26 years
(Dey, 2018). India is in a truly in need of solving this heart-related problem because this issue is
having a high percentage and its most dangerous aspect is that it is evolving in almost every
segment of the population such as youth, old and adult. It has been originating that in various

BUSSINESS OPPORTUNITY 2
cases facilities related to health care could not reach at the time and resulted in the loss of the
patient. Hence, providing quick health service can offer the best opportunity for this business
idea.
Industrial exploration
Medical care business has actually a very bright future in India because the government is also
offering all the necessary help to medical industry in order to help their citizen to sustain a good
and healthy life. As per various health studies, it has been projected that medical care industry
has a volume size of $ 6 billion which will reach $ 6 trillion in 2022 (Lee, 2016). Data evidently
designates that in the current time this business idea will be great from a business prospect.
Various health care organizations whether domestic or global are fighting in the similar health
market which can display certain type of risk but since this idea is very unique so it has the
capability to face any kind of challenges from these existing business players in terms of
technology and facilities (Winterhalter, Zeschky, Neumann and Gassmann, 2017).
At present advance technology is in demand to handle the problems which are related to heart
diseases according to various researches. It can be said that development of the state has direct
impact on the traffic jam and conjunction of the state which are displaying serious threat in the
time of emergency health situations (Golechha, 2015). Hence, this Health care drone ambulance
facility will aid in reaching that person which need immediate medical help. Health care drone
ambulance will assist the corporate to enlarge its customer foundation in each section of this
population. Because of this type of facility offering, the company will be able to create an
exclusive USP in terms of emergency drone facility that can fulfill present requirement of the
world (Zègre-Hemsey, Bogle, Cunningham, Snyder and Rosamond, 2018). These types of
medical facility will not only help in saving time element but will also help in reducing life threat
to the patient in term of instant CPR obligation.

BUSSINESS OPPORTUNITY 3
Marketing analysis
Porter 5 forces model
While entering in the market Health drone ambulance has to handle five competitive forces that
will stab to overpower its existence. One of the forces will be dealers buying power; in which
this drone ambulance idea has to tackle with buying supremacy of dealers when they are in
limited numbers in the market (Moreno-Izquierdo, Ramón-Rodríguez and Perles-Ribes, 2016).
Therefore health drone ambulance idea will enter into the market with a greater number of
suppliers in their process in command to keep handiness in addition which will offer a
competitive business opportunity. Another force will be purchasing power of clients; here clients
generally have verities of choices accessible for the similar product. But in this case, drone
ambulance is an exclusive idea and its accessibility will be minor so this power cannot impact
this idea. Another force is risk from novel entry, here this drone ambulance will feel slight bit
anxious because it seems that once this idea will be implemented in the market, it will surely
increase large amount of participants which will be contribution similar type of facility (Zhao,
Zuo, Wu, Yan and Zillante, 2016). Danger from supernumerary will be another force; in which,
the drone ambulance might face rivalry from certain corporates which are in the occupation of
connected product. The only exclusive approach that will be difficult to be copied will help this
idea to overcome related. The fifth force will be from established challengers in the market, it is
conceivable that certain companies are already functioning on similar kind of idea and it is also
possible that they have already made their attendance in the health care market (Mathooko and
Ogutu, 2015). It can present a possible risk for the drone ambulance idea but can this idea will
handle it with its rare modest strategies.
Segmentation

BUSSINESS OPPORTUNITY 4
India is presently having a population of about 1.3 billion and around 80% of this population is
facing some health connected problems, especially issues, related to heart disease which needs
instant medical help (Albert and Maasoumy, 2016). Indian population is a combined mixture of
adult, young and old one which is living far away from metropolitan cities. Hence, these
segments are in need of immediate medical help which covers almost half the population of
India.
Target market
From this Indian population, drone ambulance facility will mainly target this half population of
India which is living away from medical care centers because they are not in a stage to buy an
apartment near to these medical facilities and have to wait long for an ambulance in case of
emergency. Therefore in such situations, drone ambulance service will turn as a significant
choice for this section of the population to provide their loving one an environment full of health
safety along with immediate time cover (Kwac, Flora and Rajagopal, 2018).
Competition (direct and indirect)
Currently, there is not an abundant rivalry in this marketplace because it is a novel market but
still there is much possibility in future that this idea may be copied (Gentzkow and Kamenica,
2016). But immobile there are certain rivalries which rise through presence of medical
organizations, medical upkeep hubs and certain fitness community hubs that can interrupt the
appearance of this medical drone emergency facilities in India.
Monetary feasibility
First important thing which every organization must do is studying their monetary feasibility
related to this idea. Therefore the idea must be explored fully in order to find out the breakeven
point of the investment amount so that flow of money can be stopped (Elrod and Fortenberry,
2017). In monetary feasibility procedure proportion of threat must be continuously greater since
this is the initial phase of the procedure and since this procedure going to move auxiliary the
proportion of threat goes on reducing as per the time outline. In order to make this idea
successful in terms of financial capability, every single step should be based on result of this
analysis.

BUSSINESS OPPORTUNITY 5
Platform Reach Frequency Budget
Facebook, twitter,
Instagram, Snapchat,
You tube tools of social
media
60%, of the
population must be
covered
Everyday 5 Posts ₹ 260,000
Health community as
social partner
50-60% of the
population must be
covered
₹ 210,000
Influence Marketing
with aid of Television
Advertising
70% population n Each day, broadcast
of ads posted four
times
Commission basis, 2%
of the sale volume
Newspaper 80% of Indian
population
(Once in week) ₹3500 Per day, 14,000
in a month and ₹
1,68,000 in year.
Budgeted income statement for year-1
Budgeted no of patients 1000
Average no of hours per patient 2

BUSSINESS OPPORTUNITY 6
Budgeted patients hours 2000
Service charges per hour ₹ 1,000.00
Budgeted revenues ₹ 2,000,000.00
Less: Expense
Cost of service ₹ 1,000,000.00
Advertisement cost ₹ 500,000.00
Rent ₹ 20,000.00
Utilities ₹ 10,000.00
Salaries of staff ₹50,000.00
Other expenses ₹ 5,000.00
Total ₹ 1,585,000.00
Profit/ Loss ₹ 415,000.00
Key people and skills
Significance of emergency service will be comprehended by Health care drone ambulance by
offering their medical service in the marketplace. Therefore a group will be formed of multi-
talented individuals that have good amount of experience in their particular services. Individuals
which will be capability in all important roles will be part of Health care drone ambulance in
terms of drone functioning and upkeep, individuals that are experienced in software, persons that
will be specialist in medical facilities and few heart specialist doctors. The base of this group will
be serving humans and are ready to offer their service to patient at any dot of period because no
blockade for any corporate to enter in to any type of business market which has offered
necessary platform for competition in the business ecosphere due to globalization and this has
brought competition in the life style of the common man (Brooks, El-Gayar and Sarnikar, 2015).

BUSSINESS OPPORTUNITY 7
Various youths are currently struggling with numerous stresses due to work pressure and in order
to eliminate this mental stress they are being overtaken by addicted liquor product and cigarettes
that present risk to individuals’ health. It is not possible for this Health care drone ambulance to
remove this mental stress from the individual but it will stand as a true friend for the individual
in situation of medical emergency. Possible health related tips will be given to the patients by
some of the heart specialist doctors that will be associated with these emergency drone medical
services. Numerous time problems occur by not following the precise technique obligatory as per
the guidance of the doctor but in this service teams of doctors will ensure that correct product
will be brought at the correct time along with correct procedure in order to remove this
dangerous mistake. Information of all the purposes connected to the drone-like must be under
taken by technical specialists like how they function, their facilities and all information on
mechanisms from which drone is formed off. In addition information concerning to software
along with a correct database will be associates to technical team (Wang and Byrd, 2017). Social
health community will be introduce as a community partner with Health care drone ambulance
which will take care of health-related matters of the common man which are deprived from this
service. By involving health community group this idea will be able to create its unique image in
the medical service market.
The idea will also contain training in that entire members going to be trained to tackle possible
types of circumstances that are medical support, matter connected to technical aspects, software
and some which can arise as a serving support in event of absence of handiness of the particular
subdivision individual. In addition, this idea will include an operating system which will be
based on cloud technology that can be utilized from any residence and perform as a self-guided
control related to condition with the help of Artificial intelligence (Akter, Wamba, Gunasekaran,
Dubey and Childe, 2016). The Idea will subordinate these social groups as a strategic partner and
will offer all types of help to strategic partners in the kind of cash, knowledge, and medical
backing guidance. NDA government of India has encouraged the population to take social
responsibility very seriously on the national platform which can help the citizen of this country
to maintain their health. This is the possible opportunity for health care drone ambulance in two
aspects one is serving the community in which they are going to operate and another significant
feature is that due to association with social health community groups this idea will be in less
need of capital in terms of their promotion purpose because present time is of digital marketing

BUSSINESS OPPORTUNITY 8
tool like Facebook, Instagram and YouTube which are essentially cost-effective promotion tool
with enormous reach. Half promotion of this idea will be automatically promoted on these
forums by people who feel responsible for their community and want to do some kind of help for
this financial weaker section of the community.
Conclusion
Due to fast lifestyle, it has become very difficult to organize personal life by common individuals
especially when it comes to fitness and as an outcome of this around more than half population
of India is facing health issues. Two patterns of health issues are common, first are need of
emergency medical attention and second are those that require health aids without emergency.
Time plays a very significant aspect in first pattern and emergency medical drone ambulance is
going to manage this aspect directly to offer health care to the Indian population.

BUSSINESS OPPORTUNITY 9
References
Akter, S., Wamba, S.F., Gunasekaran, A., Dubey, R. and Childe, S.J. (2016) How to improve
firm performance using big data analytics capability and business strategy
alignment?. International Journal of Production Economics, 182, pp.113-131.
Albert, A. and Maasoumy, M. (2016) Predictive segmentation of energy consumers. Applied
energy, 177, pp.435-448.
Brooks, P., El-Gayar, O. and Sarnikar, S. (2015) A framework for developing a domain specific
business intelligence maturity model: Application to healthcare. International Journal of
Information Management, 35(3), pp.337-345.
Cesarini, D., Lindqvist, E., Östling, R. and Wallace, B. (2016) Wealth, health, and child
development: Evidence from administrative data on Swedish lottery players. The Quarterly
Journal of Economics, 131(2), pp.687-738.
Dey, S. (2018) Hear disease death rise in India by 34% in 26 years [online]. Available from:
https://timesofindia.indiatimes.com/india/heart-disease-deaths-rise-in-india-by-34-in-15-years/
articleshow/64924601.cms [30/1/19].
Elrod, J.K. and Fortenberry, J.L. (2017) Adaptive reuse in the healthcare industry: repurposing
abandoned buildings to serve medical missions. BMC health services research, 17(1), p.451.
Gentzkow, M. and Kamenica, E. (2016) Competition in persuasion. The Review of Economic
Studies, 84(1), pp.300-322.
Golechha, M. (2015) Healthcare agenda for the Indian government. The Indian journal of
medical research, 141(2), p.151.
Kwac, J., Flora, J. and Rajagopal, R. (2018) Lifestyle segmentation based on energy
consumption data. IEEE Transactions on Smart Grid, 9(4), pp.2409-2418.
Lee, D.H. (2016) Bio-based economies in Asia: Economic analysis of development of bio-based
industry in China, India, Japan, Korea, Malaysia and Taiwan. International Journal of Hydrogen
Energy, 41(7), pp.4333-4346.
Mathooko, F.M. and Ogutu, M. (2015) Porter’s five competitive forces framework and other
factors that influence the choice of response strategies adopted by public universities in
Kenya. International Journal of Educational Management, 29(3), pp.334-354.
Moreno-Izquierdo, L., Ramón-Rodríguez, A.B. and Perles-Ribes, J.F. (2016) Pricing strategies
of the European low-cost carriers explained using Porter's Five Forces Model. Tourism
Economics, 22(2), pp.293-310.

BUSSINESS OPPORTUNITY 10
Prabhakaran, D., Jeemon, P. and Roy, A., 2016. Cardiovascular diseases in India: current
epidemiology and future directions. Circulation, 133(16), pp.1605-1620.
Sharma, S., Bhaskaran, S., Tripathi, S.B., Vaid, N. and Varma, B. (2016) Polymorphisms in
renin-angiotensin-aldosterone system and vascular endothelial growth factor may cross talk in
preeclampsia: a pilot study of maternal and fetal dyads in Indian population. International
Journal of Research in Medical Sciences, 4(5), pp.1666-1672.
Wang, Y. and Byrd, T.A. (2017) Business analytics-enabled decision-making effectiveness
through knowledge absorptive capacity in health care. Journal of Knowledge
Management, 21(3), pp.517-539.
Winterhalter, S., Zeschky, M.B., Neumann, L. and Gassmann, O. (2017) Business models for
frugal innovation in emerging markets: the case of the medical device and laboratory equipment
industry. Technovation, 66, pp.3-13.
Zègre-Hemsey, J.K., Bogle, B., Cunningham, C.J., Snyder, K. and Rosamond, W. (2018)
Delivery of Automated External Defibrillators (AED) by Drones: Implications for Emergency
Cardiac Care. Current cardiovascular risk reports, 12(11), p.25.
Zhao, Z.Y., Zuo, J., Wu, P.H., Yan, H. and Zillante, G. (2016) Competitiveness assessment of
the biomass power generation industry in China: A five forces model study. Renewable
Energy, 89, pp.144-153.