Exploring Business Opportunities in Healthcare: The Potential of Health Care Drone Ambulances in India

Running Head: BUSSINESS OPPORTUNITY
HEALTH CARE DRONE AMBULANCE
Business opportunity
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BUSSINESS OPPORTUNITY 1
Introduction
Indian is having the second largest population in the world and more percentage of population
means more possibilities of diseases because it is very difficult for the government to reach every
person of this population which has increased the possibility of rising health-related disease
(Sharma, Bhaskaran, Tripathi, Vaid and Varma, 2016). India is a developing country so it was
not stable enough to handle all kind of health-related problems.
Exploring business opportunity
At present growth of any country is seen in terms of financial stability with health stability. After
financial stability, health aspect is considered one of the most significant parts for growth and
development. As per given statement by many great scholars “Health is wealth”, which can be
only achieved by offering proper health care, especially in emergency conditions (Cesarini,
Lindqvist, Östling and Wallace, 2016). Currently, India is having the second largest population
in the world with a total of 1.3 billion and is continuously expanding.
(Dorairaj Prabhakaran, Panniyammakal Jeemon, and Ambuj Roy, 2016)
As per the data, it can be said that nearly 34% of deaths have risen in Indian from last 26 years
(Dey, 2018). India is in a truly in need of solving this heart-related problem because this issue is
having a high percentage and its most dangerous aspect is that it is evolving in almost every
segment of the population such as youth, old and adult. It has been originating that in various

BUSSINESS OPPORTUNITY 2
cases facilities related to health care could not reach at the time and resulted in the loss of the
patient. Hence, providing quick health service can offer the best opportunity for this business
idea.
Industrial exploration
Medical care business has actually a very bright future in India because the government is also
offering all the necessary help to medical industry in order to help their citizen to sustain a good
and healthy life. As per various health studies, it has been projected that medical care industry
has a volume size of $ 6 billion which will reach $ 6 trillion in 2022 (Lee, 2016). Data evidently
designates that in the current time this business idea will be great from a business prospect.
Various health care organizations whether domestic or global are fighting in the similar health
market which can display certain type of risk but since this idea is very unique so it has the
capability to face any kind of challenges from these existing business players in terms of
technology and facilities (Winterhalter, Zeschky, Neumann and Gassmann, 2017).
At present advance technology is in demand to handle the problems which are related to heart
diseases according to various researches. It can be said that development of the state has direct
impact on the traffic jam and conjunction of the state which are displaying serious threat in the
time of emergency health situations (Golechha, 2015). Hence, this Health care drone ambulance
facility will aid in reaching that person which need immediate medical help. Health care drone
ambulance will assist the corporate to enlarge its customer foundation in each section of this
population. Because of this type of facility offering, the company will be able to create an
exclusive USP in terms of emergency drone facility that can fulfill present requirement of the
world (Zègre-Hemsey, Bogle, Cunningham, Snyder and Rosamond, 2018). These types of
medical facility will not only help in saving time element but will also help in reducing life threat
to the patient in term of instant CPR obligation.

BUSSINESS OPPORTUNITY 3
Marketing analysis
Porter 5 forces model
While entering in the market Health drone ambulance has to handle five competitive forces that
will stab to overpower its existence. One of the forces will be dealers buying power; in which
this drone ambulance idea has to tackle with buying supremacy of dealers when they are in
limited numbers in the market (Moreno-Izquierdo, Ramón-Rodríguez and Perles-Ribes, 2016).
Therefore health drone ambulance idea will enter into the market with a greater number of
suppliers in their process in command to keep handiness in addition which will offer a
competitive business opportunity. Another force will be purchasing power of clients; here clients
generally have verities of choices accessible for the similar product. But in this case, drone
ambulance is an exclusive idea and its accessibility will be minor so this power cannot impact
this idea. Another force is risk from novel entry, here this drone ambulance will feel slight bit
anxious because it seems that once this idea will be implemented in the market, it will surely
increase large amount of participants which will be contribution similar type of facility (Zhao,
Zuo, Wu, Yan and Zillante, 2016). Danger from supernumerary will be another force; in which,
the drone ambulance might face rivalry from certain corporates which are in the occupation of
connected product. The only exclusive approach that will be difficult to be copied will help this
idea to overcome related. The fifth force will be from established challengers in the market, it is
conceivable that certain companies are already functioning on similar kind of idea and it is also
possible that they have already made their attendance in the health care market (Mathooko and
Ogutu, 2015). It can present a possible risk for the drone ambulance idea but can this idea will
handle it with its rare modest strategies.
Segmentation