Buyer Behaviour Analysis of Dove: Understanding the Psychological and Social Factors Influencing Consumer Behavior

Buyer behavior
analysis

Buyer behaviour analysis 1
Executive summary
The buyer behavior is all about taking actions concerning the buying and using products. In
order to understand buyer behavior, the brands are required to understand the way customers
make purchasing decisions. This report includes the buyer behavior analysis of Dove. The
report defines the need recognition of the customers and the information search comprising
theoretical concepts with the examples. The alternatives have been also evaluated along with
the purchase and post-purchase evaluation. Finally, the recommendations are given to Dove
to better understand buyer behavior. In the end, it can be concluded that Dove focuses make
use of the psychological and social factors, but can better cater to the needs of the customers
by undertaking democratic factors.