Buyer Behaviour
Discuss the importance of attitudes and different characteristics of attitudes in consumer behaviour.
7 Pages1573 Words57 Views
Added on 2022-11-17
About This Document
This document discusses the decision-making process of buyers and the heuristics used in the selection of products. It explores the factors that influence buyer behaviour and provides insights into the motivation, ability, and opportunity levels of buyers. The document also includes an advertisement for a refrigerator for George and Lucy.
Buyer Behaviour
Discuss the importance of attitudes and different characteristics of attitudes in consumer behaviour.
Added on 2022-11-17
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