Buying Behavior of Customers and their Satisfaction

   

Added on  2021-06-17

15 Pages2932 Words26 Views
Running head: BUYING BEHAVIOUR OF CONSUMERS AND THEIR SATISFACTIONBuying Behavior of Customers and their Satisfaction Level towards Food ProductsName of the University:Name of the Student:Authors Note:
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1BUYING BEHAVIOUR OF CONSUMERS AND THEIR SATISFACTIONTable of Contents1. Introduction......................................................................................................................32. Project Objectives............................................................................................................33. Project Scope...................................................................................................................34. Literature Review............................................................................................................44.1. Consumer Buying Behavior.....................................................................................44.2. Purchase intention and Buying Behavior in Food Industry......................................54.3. Pre and Post Purchase Factors..................................................................................55. Research Questions/Hypotheses......................................................................................65.1. Primary Question......................................................................................................65.2. Secondary Questions................................................................................................66. Research Design and Methodology600...........................................................................76.1. Qualitative Research.................................................................................................76.2. Quantitative Research...............................................................................................87. Research Limitations.......................................................................................................98. Time Schedule...............................................................................................................109. Conclusion.....................................................................................................................11References..........................................................................................................................12Appendix............................................................................................................................14
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2BUYING BEHAVIOUR OF CONSUMERS AND THEIR SATISFACTION
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3BUYING BEHAVIOUR OF CONSUMERS AND THEIR SATISFACTION1. IntroductionThe recent world is dealing with the issue of goods consumption along with services on aregular basis. People continuously communicate with services along with products being offeredby the modern market (Davis et al. 2018). On consumption, the consumers test the products thatare offered and then develop an opinion regarding the same based on which consumersatisfaction is focused on. The overall realization of the buying intention is of great assistanceoffered by the managers. This is for the reason that they support any doubt on consumer behaviorthat facilitates to reveal the impact of business environment and other external business factors ofconsumers (Font-i-Furnols and Guerrero 2014). 2. Project ObjectivesThe objectives set in the research of investigating the buying behavior and satisfactionlevel of consumers towards food products are explained below:To investigate the buying behavior of consumers in AustraliaTo investigate the consumers satisfaction level in Baskin RobinsTo reveal the ways in which consumer behavior is addressed and it is important toinvestigate the factors like purchase act in the post and pre purchase stages3. Project ScopeIn order to deal with the factors related with the consumer behavior, the current researchhas a scope of indicating the purchase intention of consumers and also the pre-purchase or postpurchase stages of experience (Oliver 2014). The overall research on analyzing the buyingintention and satisfaction level of consumers towards the food products has a scope of explaining
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