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Buying Decision of Customer in Hospitality Firm : Case Study

   

Added on  2020-01-23

18 Pages2081 Words43 Views
RESEARCH PROJECT
Buying Decision of Customer in Hospitality Firm : Case Study_1
TABLE OF CONTENTSTASK 1 ...........................................................................................................................................4Title.............................................................................................................................................4Background.................................................................................................................................4Aim and objective.......................................................................................................................4Design/Methodology...................................................................................................................5Plan for implementation..............................................................................................................5Conclusion...................................................................................................................................6TASK 2............................................................................................................................................6Matching the resources as per formulated research question .....................................................6Undertaking the investigation.....................................................................................................8Recording and collecting data ....................................................................................................9Making an evaluation of the research ......................................................................................14Interpretation and analysis .......................................................................................................15Recommendation and future area consideration ......................................................................15TASK 3..........................................................................................................................................16REFERENCES..............................................................................................................................16
Buying Decision of Customer in Hospitality Firm : Case Study_2
ILLUSTRATION INDEXIllustration 1: Theme 1...................................................................................................................11Illustration 2: Theme 2...................................................................................................................12Illustration 3: Theme 3...................................................................................................................13Illustration 4: Theme 4...................................................................................................................14
Buying Decision of Customer in Hospitality Firm : Case Study_3
TASK 1 TitleThe present study will be carried out on the topic of “To examine the effect of servicequality of hospitality firm on the buying decision of customers: A case study on hotel Hilton”. BackgroundIn order to compete in the today's hospitality world, manager of firm will have to puttheir more focus upon the type of quality of services which is being provided by them. This isbecause, nowadays buyers are becoming more conscious when making the decision about usingthe services of specific firm. In this context, it has also being examined that there are number ofservice factors which lead cause significant impact on the perception of buyers who will use theservices of corporation in an effectual way. In accordance with the given context, as per the viewpoint of Mok, Sparks and Kadampully (2013) the type of service quality which is being given byfirm tend to cause direct effect on the sales of enterprise. Herein, the sales of firm will beincreases if firm maintains the satisfaction level of buyers by giving them high or the best qualityservices (Soteriou and Stavrinides, 2013). However, its reverse effect will be seen if firm will notgive much focus upon the type of quality of services which is being given by it. With an aim tocarry out present report, hotel Hilton is taken into consideration. Hilton is the Americanmultinational hospitality company which was founded by Conrad Hilton in the year 1919. Thefirm has its headquarter situated in United States and it has the team of around 164000employees. The firm make all sort of significant efforts with an aim to make improvement in thequality of services which is being given by it to the buyers. Aim and objectiveThe main aim of present study is “To examine the effect of service quality of hospitalityfirm on the buying decision of customers: A case study on hotel Hilton”.On the basis of above mentioned aim following objectives are formulated:To explore the meaning of service quality To identify the factors which affect the quality of services given by hospitality firms.To examine relationship between service quality and customer buying decision.To recommend ways of improving service quality of hotel Hilton.
Buying Decision of Customer in Hospitality Firm : Case Study_4

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