Critical Analysis of BYD Energy: Company, Competitors, and Customers

Marketing

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Part 1................................................................................................................................................1
Critical company analysis of BYD Energy.................................................................................1
Critical Competitive Analysis......................................................................................................3
Farasis Energy Inc...........................................................................................................................3
Critical Customer Analysis..........................................................................................................5
Part 2................................................................................................................................................7
Examination of TWO key topics.................................................................................................7
Consideration of the challenges facing BYD Energy in future.................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing is defined as a process of exploring, creating, and other forms of activities that an
organization undertakes to promote its products and services among its target base of consumers.
Marketing is a broad term that is inclusive of elements like advertising, selling, delivering
services products, and brands to consumers. Marketing plays an important role for any
organization irrespective of its size scope and industry, as it allows them to sell their services
products and make money to run business operations effectively. With help of conducting
efficient marketing, organizations have the opportunity to maximize their sales and have a strong
base in the consumer segment. With the help of conducting marketing activities an organization
can not only influence customers’ attention but can also fulfil their needs in demand and can
enhance the overall growth and profitability of the company within the industry. The present
report is conducted on Build Your Dream (BYD) Energy which is operating as a high-tech
organization and offers a stable and safe solution for renewable energy. This organization is
significantly dedicated to providing zero-emission energy solutions and their main products
include battery box low and high voltage for commercial as well as residential purposes, large-
scale battery projects in many countries. This organization is providing their products and
services while considering customers’ needs as well as the environment. The present report is
divided into two parts which include a discussion on critical analysis consumer analysis of the
company along with the challenges that the company can face in the future.
Part 1
Critical company analysis of BYD Energy
BYD Energy is electric vehicle maker to master battery, vehicle control along with
electric motors technologies (BYD Energy, 2022). It is a high-tech establishment that is devoted
for technological innovations and advancement for better life.
Organisational mission/vision: Mission of BYD Energy is to bring changes in the globe
through building entire and clear energy ecosystem which declines reliance of world on fossil
fuels. It aims to become pioneer for non-toxic energy with zero pollution as well as zero
emission.
Directional and growth strategies: In a company, directional strategy keeps people
emphasised in most strategic manner possible although continuing to achieve growth of revenues
1