BYKLYN Case Study Analysis: Impact of COVID-19 on Retail Industry

STUDY CASE ANALYSIS

EXECUTIVE SUMMARY
Case study analysis refers to the process of conducting appropriate research that help to
determine the issue, which a company faces. It is important for the management to focus on
using and implementing this procedure, because it enables them to appropriately examine
alternative approaches, and techniques in term of solution that help solve issue. From the current
study it has been determined that COVID-19 as external factor has impacted negatively upon
BYKLYN, in varied terms. It is one of those factors that create the biggest issue for the chosen
company, in term of creating challenges running venture appropriately and successfully in the
market, where people are afraid of taking their steps out of the home. The aim of this research
has been achieved, because the information is gathered in the context of BYKLYN issue,
through secondary data analysis approach that has been adopted. Furthermore, company has
conducted external market analysis, in form of using the key principles, and theories such as
PESTLE analysis model. It has determined that key forces that affect negatively upon company
and developed ideas that help to overcome the adverse situation, create by each factor, which is
quite essential for the management to do so.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
Chapter 1 - Introduction to the case study.......................................................................................4
Statement of the problem.............................................................................................................4
Research Aims.............................................................................................................................4
Research Objectives.....................................................................................................................4
Structure of rest of the research or report....................................................................................4
Chapter 2 - Case brief: Description of the situation........................................................................5
Chapter 3 - Problem Statement, Plan of analysis...........................................................................5
Statement of the problem in the case...........................................................................................5
Proposed Plan of Analysis...........................................................................................................6
Literature Review........................................................................................................................6
Chapter 4 - Analysis & Findings.....................................................................................................8
PESTLE Analysis........................................................................................................................8
SWOT analysis-...........................................................................................................................9
Chapter 5 - Proposed Solution to Problem....................................................................................10
Generation of ideas....................................................................................................................10
Best fit solution..........................................................................................................................11
Recommendations......................................................................................................................11
Action plan of limitations of the study......................................................................................12
REFERENCES..............................................................................................................................13

Chapter 1 - Introduction to the case study
Statement of the problem
The current study is conducted and prepared to identify the issue that BYKLYN is facing,
while running venture into retail industry and that is sale decrease and consumer retention, due to
COVID-19. In the recent time, pandemic is the worst factor that impacts the world of business
negatively in several manners such as decrease the supply and demand of quality products,
services and other things (Abdolkarimi and Babaei Fallah, 2021). BYKLY and its management
experience the adverse situation in the market, because of pandemic, which outcome in term of
lock-down, due to that people are not purchasing goods as they are afraid of infection, spreading
all over the world. The perspectives and buying behaviour of individual person in the market has
been changed, because of which companies are facing number of challenges and focusing on
handling the issues that arises.
Research Aims
The aim of the research is to identify and analyse the issue that organization is facing in
the retail industry.
Research Objectives
 To identify and analyse the impact of COVID-19 on BYKLYN.
 To determine the issue BYKLYN is facing in the market.
 To recommend solutions to the company to overcome the impact of pandemic upon
business.
Structure of rest of the research or report
In the rest of the report the case description is explaining key areas of this case study
including problems statement and plan for making analysis, a clear description of the case. Then
the report would represent analysis and findings showing the current situation which is faced.
Solutions to the problem are proposed at the end which provides better assistance for solving the
problems.