This report discusses the background of Cadbury, its existing brand values, new product with reference to growth strategy, target market, key trends and PESTEL issues, and comparative analysis with key competition in the new market sector.

CW2 Brand Extension Report

Develop a 10-minute group presentation for a brand extension and submit a group co-authored 1000-word report explaining the new brand extension.

Report on Cadbury's brand values, growth strategy, target market, trends, PESTEL issues, and competition analysis.

Brand Extension Report for Cadbury: Principles of Marketing

Banking Principles and Practice

This presentation discusses Cadbury's brand extension idea of launching a range of chips in the market. It covers the background of Cadbury, their brand values and promotional activities, explanation of the new product, identification of the proposed target market, key trends and PESTEL issues that have influenced the brand extension idea, comparative analysis of suggested brand extension, and references. The presentation is relevant to the subject of Principles of Marketing.

ABM College of Business and Technology

Brand Extension Idea for Cadbury: Launching Range of Chips in the Market

This report discusses the principles of marketing and brand extension strategy for Cadbury, a famous brand offering a range of products in its portfolio such as chocolate drinks, chocolates, and biscuits. The report highlights the company's plan to launch a range of chips products in the market and compete with its biggest competitor, Walker Chips. The report also covers the company's existing brand and brand values, Kraft identity prism model, target market, and analysis of the new market, including trends.

Principles of Marketing for Cadbury: Brand Extension Strategy

Agriculture Research

This presentation discusses Cadbury's new product, Watermelon and Milk Bar, and its market entry and brand extension strategy. It covers the brand's background, market share, and sales, as well as its existing brand values and the new product's target market. The presentation also explores key trends and PESTEL issues that have influenced the brand extension idea, and provides a comparative analysis of the new chocolate. Additionally, it discusses the packaging design and logo, and references relevant sources.

Hartpury University and Hartpury College

Cadbury Watermelon and Milk Bar: Market Entry and Brand Extension Strategy

1000 words report along with 10-12 slides of presentation

Brand extension

PowerPoint Presentation

This report explores the concept of brand extension for Cadbury, including the existing brand and brand values, target market analysis, and the launch of a new product in the savoury products market.

Brand Extension

This study compares the marketing mix strategies of Cadbury Dairy Milk Bar and Lindt Excellence Milk Chocolate Bar, including target market, product, price, place, and promotion.

Brand Extension Report for Cadbury: Principles of Marketing

Brand Extension Idea for Cadbury: Launching Range of Chips in the Marketlg...

Principles of Marketing for Cadbury: Brand Extension Strategylg...

Cadbury Watermelon and Milk Bar: Market Entry and Brand Extension Strategylg...

Brand extensionlg...

Brand Extensionlg...

Comparison of Marketing Mix Strategies of Cadbury Dairy Milk Bar and Lindt Excellence Milk Chocolate Barlg...

Brand Extension Idea for Cadbury: Launching Range of Chips in the Market

Principles of Marketing for Cadbury: Brand Extension Strategy

Cadbury Watermelon and Milk Bar: Market Entry and Brand Extension Strategy

Brand extension

Brand Extension

Comparison of Marketing Mix Strategies of Cadbury Dairy Milk Bar and Lindt Excellence Milk Chocolate Bar