Detailed Marketing Report: Cadbury Chocolate, Strategies and Analysis

This report provides a comprehensive analysis of Cadbury's marketing strategies, examining its roles and responsibilities within the organizational context. The report delves into the importance of marketing planning, branding, and communication, highlighting the relationship between marketing and other departments like finance, human resources, and production. It further explores Cadbury's marketing plan, including its mission, vision, objectives, situational analysis (SWOT and PEST), marketing strategies (7 Ps), and financial planning. The report emphasizes the significance of key performance indicators (KPIs) and benchmarking in monitoring and controlling marketing efforts. This detailed analysis offers insights into Cadbury's successful approach to market leadership in the chocolate industry, emphasizing its strategic planning and adaptability to customer needs and market changes. The report also touches upon the impact of political, economic, social, and technological factors on Cadbury's marketing strategies.

MARKETING
CHOCOLATE

TABLE OF CONTENT
• INTRODUCTION
• TASK 1
• TASK 2
• TASK 3
• CONCLUSION
• REFERENCES

INTRODUCTION
• Marketing is a very important concept in any of the companies because that is a way to make the
customers aware of the products a company is selling and marketing also helps the company to promote
its sales.
• Cadbury is the leading chocolate company in the world and that is because they have had experience in
this field from a long time and the company is doing very well because they have provided the customers
with the best quality product.
• The report is going to analysis the market plan, marketing roles and responsibilities and relationship of
marketing with other departments in the company.

TASK 1
• ROLES OF MARKETING
1. MARKETING PLANNING
2. BRANDING

CONT…
• Market Planning- It is very important for the companies to have a market planning so that they can make the
decisions accordingly. There an objectives and goals all the companies have and so does Cadbury which is
exactly why the company needs to have a market plan so that they can work accordingly in the market. There
is a lot of flexibility one can see in the company and marketing department of the company is working for
capturing more place for themselves in the market (Kotler and et.al., 2015).
• Branding- Branding of the company is very important too because that will get the trust of the employees
which will make the company grow even more and loyalty will also increase. Cadbury is having an excellent
brand image in the market and that is why the company is having such a large popularity amongst the
customers. The marketing team of Cadbury has name a name for themselves in the market by using flexibility
in the company accordingly to the needs of the customers.

• RESPONSIBILITIES OF MARKETING
1. STRATEGIC MARKETING PLAN
2. COMPANY’S COMMUNICATION

CONT…
• Strategic Marketing Plan- There is a change in the pattern of the customer’s needs and wants therefore the
company keeps innovating and creating new products so that the company can make the customer’s satisfied. The
strategic approach of the company is still changing because the company wants to meet the needs and wants of the
customers.
• Company's communication- Cadbury is working with the entire team together and there are lesser communication
errors when the company is having a friendly environment in the company. All the company’s must make sure that
the team is working together and working in the same direction (Kotler and et.al., 2017). There has to be a
coordination between the employees only then the company will be able to reach their objectives and goals.

TASK 2
• ROLES AND RESPONSIBILTIES OF MARKETING RELATED TO THE WIDER
ORGANIZATIONAL CONTEXT
1. MARKETING AND FINANCE
2. MARKETING AND HUMAN RESOURCE
3. MARKETING AND PRODUCTION
4. CRITICAL ANALYSIS

CONT…
• Marketing and Finance
• The marketing and the finance department will have to work together because the marketing is
dependent on the in terms of promotions which require financial help. There is a budget which
is set by the finance team for the marketing department so that they can use the money invested
in promotions accordingly (Baker, 2016).
• It is very important for these two departments to work together because they are like two side
of one coin. Cadbury is promoting itself on all the social media networks as much as possible
and that is very important in today’s world. Being in this industry for a long time the marketing
and finance of the company have become strong over the time period.

CONT…
• Marketing and Human Resource
• Both the department are supposed to have meeting in which there has to be a discussion of strategies and
objectives of the company (Bailey and Alexander, 2019). When this is going on there can be a lot of
confusion and struggle which have to be dealt with in a respectful manner.
• The human resource and marketing also work together for organizing any event in the company because
they need to make the employees get to know each other so that everyone can work as one team in the
company.

CONT…
• Marketing and Production
• There are a lot of changes which are taking place in the company and the marketing has to be
aware of those changes because it is them who has to get the production promoted in the
market.
• The changes can be accepted in the market and cannot be but if the market team knows the
changes which are taking place in the company then they will be able to promote the
innovation in the market accordingly.

CONT…
• Critical Analysis
• It is because of so much of experience in the industry that Cadbury company has understood
the importance of all the departments working together because that will make the company
work even better in the market (Gori, 2017).
• Marketing team of the company has been working really hard for making Cadbury the largest
company in the world and they have been successful in a lot of countries.