Business and Business Environment: Analysis of Cadbury Company

Business And Business
Environment

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
P1 Describe about the different types and purposes of public, voluntary and private sectors
and legal structures .....................................................................................................................3
P2 Describe about the scope and size of the range of different kinds of organisations .............4
M1 Evaluate how the size, structure and scope of dissimilar organisation link to the business
business objectives and product and services offered by the organisation ................................5
D1 Analyse into critical terms about the complexities of dissimilar kind of business structures
and the interrelationship of dissimilar functions of the organisation .........................................5
P3 Describe about the relationship between different organisational functions and in which
manner they link to the organisational structure and objectives ................................................6
M2 Evaluate the advantages and disadvantages of interrelationship between functions of
organisation and the impact that can have on the structure of organisation ..............................6
P4 Identify about the negative and positive impacts the macro environment has on the
operations of business with support of examples .......................................................................7
M3 Apply properly the model of PESTEL to support the detailed analysis of the macro
environment within the organisation ..........................................................................................8
D2 Critically asses the impacts that both micro and macro factors have upon the objectives of
business and decision making ....................................................................................................9
P 5 Conduct the external and internal analysis of particular organisation for identifying the
weaknesses and strengths............................................................................................................9
P6 Explain how strengths and weaknesses interrelate with external macro factors.................11
M4 Apply appropriately SWOT/TOWS analysis and justify how they influence decision
making.......................................................................................................................................12
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Business environment refers to the sum of all the things which are external to firms and
industries that affect their operation and organisation. It basically encompasses the climate,
social, economic, institutional or political in which operations business are conducted. In the
present report, there are different kinds of organisation is taken into consideration which include
public, private and voluntary sectors as well(Amankwah‐Amoah and Syllias., 2020). The
present report will cover discussion about different types and purposes of organisation with the
legal structures and also about the scope and size of the range of different types of organisation.
In addition to this, the report will cover analysis about the relationship between different
organisational functions and also about the link between organisational objectives and structure
as well. Moreover, the report will cover discussion about the positive and negative impacts the
macro environment has on the business operations. The report also consist of internal and
external analysis of particular organisation for identifying the strengths and weaknesses and also
about the interrelationship between external macro factors, weaknesses and strengths as well.
MAIN BODY
LO3 and LO4 (Covered in fact sheet)
P4 Identify about the negative and positive impacts the macro environment has on the operations
of business with support of examples
As the macro environment help in terms of financial aspect and also gives a base idea
about the business due to which it is easier for the businesses to analyse that whether they can
survive into this economy or not. The macro environment also talks about the challenges and
threats which a company can face in their upcoming period of time so it directly impacts the
daily activities of the organisation. There is also a kind of negative impact as well due to which
business can't perform into effective terms as it also slow down the way of working as well(Guo
and et.al., 2018). For instance, if a business want to achieve the qualitative factor of the
organisation within the financial year then it is important that to consider the unforeseen
situations as well so that they can properly take decisions for it into positive manner.
Political Factor positive impact: As the UK country is very stable and strong in terms
of political level then it has positive impact on the performance of Cadbury organisation.

Negative impact: As the company is dealing in terms of lots of sweet and sugar
products so government has to think accordingly that it will not impact the health of customers
into negative terms so they have to made policies accordingly for it.
Economic Factor positive impact: UK country is one of the fastest growing economy in
terms of economic development where the Cadbury company has the best opportunity to
enhance their sales and profits into positive terms.
Negative impact: With the changing period of time customers preferences have been
changed so this will impact the performance of Cadbury company.
Social Factor positive impact: The company has developed lots of products according
to the requirements of customers so it will impact into the positive terms.
Negative impact: As the customers taste and preferences have been changed according
to changing period of time then this will have negative impact on the sales of products.
Technological Factor positive impact: As UK country is very advanced in terms of
technology then it gives the competitive advantage over the other rivalry companies(Hamilto and
Webster., 2018).
Negative impact: The use of technology act as very costly in terms of nature then it
affect the daily operations of the business into negative terms.
Legal Factor positive impact: It is the organisation who provides the goods and services
by following proper rules and regulations as well.
Negative impact: When there is increment into the salary and wages then it will affect
the profits of the company into negative terms.
Environmental Factor positive impact: Cadbury is the company who uses new tools
and techniques which help in terms of reducing the negative impact on the environment.
Negative impact: It has been observed that changes in the environment also affects the
way of working of the company so they have to made changes in the use of technologies.
M3 Apply properly the model of PESTEL to support the detailed analysis of the macro
environment within the organisation
Within the organisation of Cadbury, it has been observed that to analyse the macro
environment it is very important that to conduct the PESTLE analysis. From the perspective of