Cadbury Dairy Milk: A Case Study on Marketing Mix and Targeted Markets

CADBURY DAIRY MILK:
CASE STUDY

Cadbury background
 Cadbury manufactures a brand of milk chocolate
product in the name of Cadbury Dairy Milk
 Exclusively Milk chocolate
 in 2014 the company was ranked in one of the
best selling chocolate bar in United Kingdom
 Hershey company in United States under the
licence of Cadbury distributor and manufacture
the products
 The significant change was made since the
original production of Cadbury in 1905

Part A- Marketing mix presented by
Cadbury Dairy Milk
 Product
 Placement
 Price
 Promotion

Continued...
 Product
› The Cadbury has provided the market and their
target customer
› All basically to fulfil the requirement that an
organisation has in terms of developing their
product (Spry & Lukas, 2016)
› Chocolate brand when discussed it is generally
observed that Cadbury Dairy Milk is discussed in
the very beginning
› Age group as a potential buyer