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Evaluation of Cadbury's Diversification Strategy: Targeting the Right Audience with STP Model

   

Added on  2023-06-15

8 Pages1326 Words330 Views
Principles of Marketing

Executive Summary
The aim of the report is to evaluate the area in which the organisation is diversifying their
product line with the help of analysis of external environment along with that targeting the
audience by using the STP model. The competition is also analysed as there are already market
players in the industry who are leading the market. The primary research method is applied in
this report in order to research about the new product and the market.

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