Marketing Elements of Cadbury and Lindt Brands

This report analyzes the marketing elements of two different brands, Cadbury and Lindt, in order to determine their distinctive function in relevance to product, price, place, and promotion. It also justifies targeting the market of both brands that target different age groups of audiences. The report examines the marketing mix elements of both brands and their target market. The report concludes that both brands have different strategies related to marketing mix tools that determine their key functions and their different strategies related to marketing mix tools.

MG412 PRINCIPLES OF
MARKETING

EXECUTIVE SUMMARY
The report is based on marketing elements of two different brands in order to determine
their distinctive function in relevance to product, price, place and promotion helps in expansion
of brand. Also, it will justify targeting market of Cadbury and Lindt brand that target on different
age group of audience.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Target market...............................................................................................................................4
Marketing mix..............................................................................................................................4
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Principles of marketing is defined by four different elements that are product, price, place
and promotion. These factors are interrelated with each other and work together in manner to
determine marketing mix (Ali and Anwar, 2021). The report is based on Cadbury dairy milk bar
and Lindt ' Excellence' milk chocolate bar. Cadbury dairy milk is British brand product and its
origin country is UK, whereas Lindt chocolate bar is Swiss bar which is smooth and creamy. In
this determine marketing mix factor of both brands and also target market that emphasizes by
them.
MAIN BODY
Target market
In accordance to target market of Cadbury dairy milk is targeted on demographic sector
in which comes age, gender, income and other factors. By which targeted on people of adult,
children as they are most using this product (Strobl, Bauer and Degischer, 2021). From which
product enhancement increases and develops product profitability through enhancing among
children's, adults who using this product more. As it plays significant role for targeting market
sector of demographic by which it earns and attain more customer towards this brand and
enhance organization. By which customer for this brand raises by working in effective manner.
The target market of age group increases organization profitability through targeting on age
group of adult. Also, finds that women are most eating this chocolate products to enhance
applicability and efficiency of organization brand.
While, Lindt target market is rich and people who are cool. As they only think about their money
not other factor. Their focus is on maximizing more people towards their chocolate in
accordance to expand their business in effective way (Erkilet, Janke and Kasperzak, 2021).
Through which expansion of business takes place by increasing more people towards their brand
and raises brand positioning of business. They target customer that are under-age of 35-64 years
people that gender is women. The targeting positioning for brand enhancement helps in making
more people attract towards their sector through developing in effective manner.
Marketing mix
The marketing mix elements helps in determining brand strategy related to product, price,
place and promotion factor through which organization achieves their sustainability growth and
development of brand is driven in effective manner (Raewf, Thabit and Jasim, 2021). It uses with

purpose of signifies key elements of their that determines about their strategies in related to
terms.
Marketing Mix Cadbury Dairy Milk Bar Lindt 'Excellence' Milk
Chocolate Bar
Product It provides varieties of
products in their brand of
Cadbury that expands business
of their through their brand
positioning. As their products
are differentiated as per season
requirement (Purohit, Paul and
Mishra, 2021). Their product
is determined from chocolates,
but they also provide products
of beverages, desserts and
many others. Also, it provides
varieties of product in Cadbury
such as bournville, nut bar etc.
Through which their product
developed and expand their
brand by this product. The
product marketing elements
helps in expansion and
development of brand through
their services that provides
customers in effective way and
facilitate their product as more
appropriate for them.
On the other hand, it is most
popular brand that signifies
their product such as typical
sweets and many other key
factors through which their
brand enhances by product
strategy as they provide
different products in their key
sector of function. Its
excellence in distinctive range
of products that are they
provided in different flavours
such as white, dark chocolates
etc. In order to this their
product is developed in
various elements that boost
performance of brand and
attracts more customer towards
Lindt. By this factor helps in
providing sustainable growth
of brand in desired manner by
determining it in most
appropriate way.
Price In regard to Cadbury, this This offers their goods and

brand has high price for few
goods such as Bournville. This
considers high prices for their
product. Due to which fewer
people purchase this product
because it is not affordable
price for all peoples. It's
pricing strategy is depended on
competition and other factors
through which price changes
accordingly as per their
demand in market sector. Also,
they mainly targeted on
occasional season and in this
products price is determined
by planning that each and
every person can buy this
product without founding it
more costly. In order to this,
brand pricing strategy is
changes according to time
requirement and distinctive
factor that occurred in it.
services at premium price
through which leading
business of their in effective
way (Siripipatthanakul and
Puttharak, 2021). As their
focus is to loyal with their
consumers and maintained
their price policy in effective
way in order to work in
definite manner and attracts
more customer towards brand.
It not changes their pricing as
they remain same their product
price through which customer
satisfies with their product in
effective way and achieve their
required targets most
productively. In order to this
they offer good quality of
products with affordable price
that anyone can purchase
without facing any difficulty in
it. Through which they
enhance their production
function and make sustainable
growth in productive way.
Place Cadbury products are
segmented by market sector of
all over world. People can
purchase in any country as
they are available in world.
While, they also provided their
products and services in all
over world such as U.K,
France and many other
countries. Through which their

Their distribution channels are
various and has huge range of
consumers in market sector of
their brand (Chen and et.al,
2021). It brands diversified in
all over world through which
people can easily purchase this
product at any place or their
nearby shop. In accordance to
this they enhance their
organization sustainability and
growth sector in world through
their marketing strategy of
place. By which their business
also expands and profit earns
in desired manner that increase
business performance in
productive way.
expansion of products takes
place in various sector of
place. As it is available in all
area through this everyone can
purchase these products
without facing any issue in
going to buy this product as it
is available in their nearby
area. Lindt, success is
determined by place factor
through which they open up
many shops in different places.
By this their sales raises and
expands in huge amount
through their diversifying
place as selling products in
every country that determines
their profitability.
Promotion The promotion strategy is
diversified in various sectors
of their, as per their brand that
they promote their products of
Cadbury by television, social
media sites, newspaper and
many other medium of
channels through which it
promotes in various sector and
customers attract towards
Cadbury products. By this its
production and operation
increases and expands their
In terms of Lindt, promote
their product through different
channel of medium without
facing any difficulty in it. Such
as their channel medium for
promoting brand are
magazines, billboards and
many other channels through
which they promote their
brand. In accordance to this
they make sustainable growth
in business and expands their
brand in productive way. By

business effectively and
determine sustainable growth
in environment sector by
promoting on huge number of
channels. As their main target
is on customer by providing
them emotional support
through their services. The
promotional strategy helps in
expansion of business and
works in effective manner and
through this achieve growth
and development in brand
position by attracting more
consumer towards company.
promoting their products
through different channels of
medium expands brand
profitability and achieves their
sustainable growth in effective
way (Shafiyyah and et.al,
2021). It helps in attracting
more and more customers
towards product through
advertising their brands by
which determine enlargement
of business and productive
function of organization
determined. In terms of this
expands brand by promotion
strategy through works in
effective manner, boost
performance and sustainable
growth of brand by their
promotional strategy.
CONCLUSION
The report has been concluded about target market of both brands through different
factors that they will target such as adult, children, women and many other through which they
enhance their production and operation in business. It will justify marketing mix factors that are
product, price, place and promotion that comes under it. This elements will determine key
function and their different strategy related to marketing mix tools. Also, examine their key
elements in order to determine about brand effectively. Further, study has been take place for this
two brands in order to examine their factors effectively. Lastly, this has been provided elements
by which two brands study is determined in effective ways to expands sustainable growth and
development in relevance to Cadbury and Lindt.

REFERENCES
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