Marketing Elements of Cadbury and Lindt Brands

MG412 PRINCIPLES OF
MARKETING

EXECUTIVE SUMMARY
The report is based on marketing elements of two different brands in order to determine
their distinctive function in relevance to product, price, place and promotion helps in expansion
of brand. Also, it will justify targeting market of Cadbury and Lindt brand that target on different
age group of audience.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Target market...............................................................................................................................4
Marketing mix..............................................................................................................................4
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9