Cadbury Marketing Essentials

Added on - 21 Jul 2020

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MarketingEssentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P.1 Role and responsibilities of marketing function.............................................................1M.1 Role and responsibilities of marketing...........................................................................3P.2 Role and responsibilities of marketing related with wider organizational context..........3M.2 Importance of interrelationship between marketing functions.......................................5D.1 Key elements of marketing function..............................................................................5TASK 2...........................................................................................................................................6P.3 Application of marketing mix to marketing planning by various organizations..............6M.3 Different tactics applied by the firm.............................................................................10D.2 Marketing mix to accomplish objectives.......................................................................10P.4 Evaluation of marketing plan of Cadbury......................................................................10M.4 Marketing plan for Cadbury..........................................................................................13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing is selling of goods and services by seller to various people. It creates goodsaccording to demand and requirements of all users. Thus it can deliver good quality of productsto customers and thus it can satisfy needs and wants of consumers. Hence it can also create goodand strong relationship with the customers(Berkowitz, 2016). Thus it can easily expand anddiversify business. Through this it can maintain good and strong position in minds of all usersand in market. Report describes about Cadbury which is a confectionery industry. It was foundin 1824 in U.K. Assignment describes about the role of marketing and their relationship withother functional units. Comparison of marketing mix of organization to accomplish the businessobjectives. It further explains about the different examples to show that negative and positiveimpact macro environment on business operations.TASK 1P.1 Role and responsibilities of marketing functionMarketing is selling of various items by seller to users. This it can communicate themessage to target audience(7 Functions of Marketing, 2017). It performs different functionssuch as product, selling, pricing , promotion etc. Through this it can easily fulfil requirements ofpeople and this it can increases the satisfaction level of all users. So role and responsibility ofmarketing in Cadbury are-Product: Marketing manager evaluate current needs and wants of all consumers. It alsomonitors the current trends in market. Thus it can create products according to needs and wantsall consumers. It can include various tangible and unique features in product so that they cansatisfy all requirements of all users. Through this it not only increases the satisfaction level of allcustomers but also maintains strong relationship with users. Hence Cadbury can earn morerevenues. Through this it can also increase the market share. Thus it can also expand theoperations and activities different nations.Selling and distribution: It is the important function of company. In this it can use varioustechniques and tools to sell various products to various customers. Marketing manager evaluatesthe market and thus it can choose cost effective method to sell various items. There are twomethods to sell products that is direct and indirect. Direct involve selling goods bymanufacturer to consumers(Blythe, 2012). In indirect, it involves various intermediaries throughwhich goods are sold to various users. Manufacturer can choose any method depending on the1
financial capacity. Manufacturer can evaluate demand of users and they can choose directchannel as it is cheaper than indirect channel. Through this they can easily deliver goodsaccording to user's needs(Brassington and Pettitt, 2013).Pricing: This is important component of marketing. Each company has to set such pricewhich can satisfy needs of all users. So marketing manager can set right price for all products sothat they can increase the satisfaction level of products. This also covers the cost of creatingproduct. Company can choose low price strategy or price premium to sell goods. It uses pricemethod according to needs and requirements of users. After evaluating the needs they set rightprices for all the products. This leads to increasing of customer satisfaction and earning of morerevenues. Hence they can easily increase the market share.Promotion: Marketing manager evaluate customer needs and according choose apromotional medium to promote various products. It can choose advertising or any other mediumto promote different products. It can use various communication tools such advertising,salespromotion, publicity, direct marketing and other promotional tools so that they can easilypromote various products. Through these techniques they can easily attract many buyers and thusthey an easily gain more profits. Through these techniques can increase the motivation level ofall customers. This results in gaining attention of various customers and hence firm can easilyearn revenues. Hence they can easily expand and diversify the business. Thus they can maintainpositive image in front of all buyers.Financing: Marketing manager evaluates the market and then create plans and strategiesso that they can collect various funds which is required in different activities an operationsrelated to the company. They can create policies to collect various resources which are requiredin the firm. They can collect funds from banks, financial institution and from other sources. Theycan choose any method according to financial capacity of firm. After collecting necessary fundsmarketing manager can invest these funds in those activities and products which can generaterevenues for the firm. Hence as a result they can easily diversify and expand the business inmany nations.Evaluating target market: Marketing manager can evaluate the target customers. Firstly itsegment the whole population on different criteria such as geographical, behavioural etc. Afterthis they can target a particular section of population. So hence they can monitor the needs of asection and then it can create different goods according to their requirements(Cavusgil and et.2
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