Cadbury's Ad Campaign: One Sweet Companion for a Lifetime

CADBURY’S AD CAMPAIGN
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CURRENT ESSENCE OF CADBURY’S
 WHAT MAKES CADBURY’S UNIQUE IS THE PURE AND RICH TASTE
OF CHOCOLATE THAT WE PROVIDE.
 THE TASTE OF THE PRODUCTS OF THIS COMPANY IS UNIQUE IN
THE MARKET.
 THE FACT THAT THE BRAND HAS BEEN IN THE BUSINESS FOR
SUCH A LONG TIME, IS AN INDESPENSIBLE CHARACTERISTIC OF
THE BRAND.
 THE RANGE OF PRODUCTS OF THIS COMPANY AVAILABLE IN THE
MARKET PLAYS A VITAL ROLE IN ITS IMMENSE MARKET SHARE.

COMPETITION
 THE MAIN COMPETITOR OF THE COMPANY IN THE MARKET IS
NESTLE.
 FIRSTLY, NESTLE HAS BEEN DOING BUSINESS FOR ALMOST AS
LONG AS CADBURY’S.
 THEY TOO HAVE A WIDE RANGE OF PRODUCTS IN THE MARKET.
 NESTLE HAS ALSO COME UP WITH THEIR OWN UNIQUE TASTE OF
CHOCOLATE.

TARGET AUDIENCE
 THIS PARTICULAR AD CAMPAIGN IS AN ABOVE THE LINE
MARKETING CAMPAIGN.
 THAT IS TO SAY, IT WOULD BE UNTARGETED, AND WILL ATTEMPT
AT REACHING OUT TO AS MANY PEOPLE AS POSSIBLE,
REGARDLESS THEIR PROFILES.
 RATIONALE: CHOCOLATE IS AN AFFORDABLE PRODUCT THAT IS
NOT NECESSARILY CONSUMED BY ANY SPECIFIC CONSUMER
GROUP.
 CADBURY’S HAS A RANGE OF PRODUCTS, WHICH MAKES IT
IMPOSSIBLE TO TARGET THEM ALL TO A SINGLE TARGET GROUP.