Analysis of Café by the Lane: Business Opportunity in New York, USA
Added on 2023-06-09
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BUSINESS OPPORTUNITY
ANALYSIS OF CAFÉ BY THE LANE
NEWYORK, USA
ANALYSIS OF CAFÉ BY THE LANE
NEWYORK, USA
Café by the lane
Name of the founder: Arushi Mahajan
Contact number: ?0280684903?
Inspiration: Once the founder was out
late at night with her friends and could
not manage to find a cafe where they
can have coffee. That dissapointment
worked as her inspiration behind
establishing her own cafe in New York,
USA. Though the founder carries an
Indian background yet she has been
brought up in Brisbane. Therefore, she
is into Australian coffee culture entirely.
Date:
Name of the founder: Arushi Mahajan
Contact number: ?0280684903?
Inspiration: Once the founder was out
late at night with her friends and could
not manage to find a cafe where they
can have coffee. That dissapointment
worked as her inspiration behind
establishing her own cafe in New York,
USA. Though the founder carries an
Indian background yet she has been
brought up in Brisbane. Therefore, she
is into Australian coffee culture entirely.
Date:
Overview Of The Case
Driven by a disappointment regarding a decent café experience and
following the emerging trend of Australian coffee culture ‘Café by the lane’
wants to introduce themselves in the market of USA as an Australian café
in 2019.
Their purpose is to serve best quality food and coffee as coffee was one of
the Australian ‘affordable luxury’ and a part of their daily culture too. Café
By the Lane assures best quality food, beverage and service, which are
going to be available in their every kinds of stores. There will be café, which
serves light meals including sandwiches, cakes and many more (Walters
and Broom 2013). Apart from this, there will be café bar restaurant, café
kiosk as well. The cafe framing a plan of starting their business to New York
City in the mid of 2019, yet they are going to maintain the café tradition of
their country and function accordingly. There is a vast difference between
American cafes and an Australian one, as they do not offer variety of foods.
However, Australian cafes come with food and beverages together.
Driven by a disappointment regarding a decent café experience and
following the emerging trend of Australian coffee culture ‘Café by the lane’
wants to introduce themselves in the market of USA as an Australian café
in 2019.
Their purpose is to serve best quality food and coffee as coffee was one of
the Australian ‘affordable luxury’ and a part of their daily culture too. Café
By the Lane assures best quality food, beverage and service, which are
going to be available in their every kinds of stores. There will be café, which
serves light meals including sandwiches, cakes and many more (Walters
and Broom 2013). Apart from this, there will be café bar restaurant, café
kiosk as well. The cafe framing a plan of starting their business to New York
City in the mid of 2019, yet they are going to maintain the café tradition of
their country and function accordingly. There is a vast difference between
American cafes and an Australian one, as they do not offer variety of foods.
However, Australian cafes come with food and beverages together.
Overview Of The Case
The presentation will discuss about existing
issues faced by independent cafes and how
it can be recovered by implementing
effective strategies in the competitive
business environment of New York. As the
major part of the American population is
immigrant, Café By the Lane wants to grab
the opportunity to serve immigrant
Australians as well as coffee lovers from
every nation existing in New York. They are
looking forward to achieve a market share in
the coffee business of America within a
stipulated time.
The presentation will discuss about existing
issues faced by independent cafes and how
it can be recovered by implementing
effective strategies in the competitive
business environment of New York. As the
major part of the American population is
immigrant, Café By the Lane wants to grab
the opportunity to serve immigrant
Australians as well as coffee lovers from
every nation existing in New York. They are
looking forward to achieve a market share in
the coffee business of America within a
stipulated time.
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