Enhancing Customer Experience at Café Coffee Break

This presentation explores the main attributes of Café Coffee Break and how it enhances customer experience. It discusses the benefits to the customer and the business, trends in creating the experience, and recommendations for improvement. The presentation also covers the themed experience, evaluation of customer expectations, and the experience economy. The subject is customer experience, and the course code is TM 4016.

GIRAFFE BREAD AT THE
CAFÉ COFFEE BREAK.
TM 4016

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AIM AND OBJECTIVES
 Themed experience that considers the main
elements of the cohesive experience.
 Evaluation of how these will meet the customer
expectations (Alnawas and Hemsley-Brown,
2019)(Batat, 2019).
 The next economy EXPERIENCE ECONOMY
following the agrarian economy, the industrial
economy, and the most recent service economy.
 Memorable experience itself becomes the

MAIN BODY
• Tiger bread which had to be
changed as giraffe bread
because of a customer, the
café company and the
customer’s letter
conversation going viral in
the social media.
• The fame and popularity
which this bread brought to
the café because of the taste
and the stripes it had.
• The quality of the bread and
all the fascinating and tasty
bakery items which is one of
a kind.
EXPERUENCE ECONOMY
3

PRESENTATION TITLE 4
• Free refills of coffee after one cup.
• kids aged 5-8 get a 3-pound gift
card to buy anything from our
supermarkets or any of our bakery
items from any of our stores all
around the country.
• Free wi-fi at the premises and a
10% discount for the people who
are visiting for the second time in
one week.
9/3/20XX

MAIN ATTRIBUTES OF THE COFFEE BREAK
 Comfortable seats and the free unlimited wi-fi (Chi and Chen, 2019) .
Calm peaceful music is being played.
An area for the lucky winner game shows for the customers to enjoy their time winning
prizes and gifts (Garcia, 2019).
Social media accounts where the customers can see updates of the food and coffee products
every week.
Stories and reels posted (Han and et. al., 2019).
Price is a bit expensive with the quality food and the surrounding we offer for that one-of-a-
kind experience which is unique only to the café coffee break (Jang, 2021).
Our biggest achievement is to win the trust of the customers on our services and the ever-
changing tasty bakery items, coffee.


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Click icon to add picture
THE ELEMENTS OF THE
CAFÉ COFFEE BREAK
• The calm music and the peaceful environment with the colorful
background themes and decorations. (Pine and Gilmore,1998)
•The offer of the 10% discount for the two times visit on one week
(Karim and et. al., 2018).
• The fun of winning prices and gifts by engaging in the lucky
winner games.
• Environment of a beautiful scenery for beautiful and memorable
photographs (Lannigan, 2020).
•The customer diary to write comments which is reviewed by us at
the end of very week to understand customers more (Najib and
et. al., 2020).
• The customers who spend the most on the experience created by
us will receive a beautiful gift which depends on the customer.

BENEFITS TO THE CUSTOMER AND THE
BUSINESS
• Customers can have a very good
experience in visiting the café coffee
break (Romano, Sands and Pallant,
2021).
• Memorable experience after
enjoying all the facilities we have
provided.
• The friendly staff, good services
from the staff to give them the best
experience.
• Found an awesome coffee shop to
enjoy and spend their time
peacefully.
• More customers means more
profit to the business and the
trust has been built between
the customer and the café.
• Business will gain a good
reputation (Samoggia and Riedel,
2018).
• Increase the number of
branches and develop the
business all around the world
(Tian, Lu and McIntosh, 2021)
• Can be competitive in the
industry because of the
customer feedbacks, ratings.
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TRENDS IN CREATING THE EXPERIENCE
• Factors that implement people to take decisions when purchasing is known as the
consumer needs.
• The taste of the bakery products, the giraffe bread.
• The peaceful environment created to give the customer their best time to relieve
themselves from stress.

RECOMMENDATIONS
• adding more flavorful food and creative
dishes
• Healthy environment of the cafe to
make it suitable for family and friends
• sharing delightful experience
• free Wi-Fi at the premises
• varied range of prices
• word of mouth and reviews
• employees and staff members remain
friendly (Wang, Deng and Ji, 2019)

CONTINUE
• cleanliness
• products and reservations online
• revamp its space
• loyalty programs such as gift cards
• gaming activity
• upgrade of menu (Zhang, Kim and
Goodsir, 2019)
• coupons, discounts
• for the people who celebrate their
special days like birthday, anniversary
etc.
• free coffee card with 3 coffees

CONCLUSION
• From the above presentation it has been obtained that there are many ways to
improve the experience of customers with an organization.
• Customer experience is a key for the success of an organization and every
organization focuses on maintaining a positive customer experience.
• It has also been obtained that themed experience can be used for providing
cohesive experience to meet customer expectations.
• The need for enhancing customer experience has taken a new form in recent years
and it has become among the products and services that the company offers.
• It has been understood that products can be reframed to create a higher positive
customer experience.

CONTINUE
• Moreover, certain attributes of an organization are discussed such as comfortable
seats and free unlimited Wi-Fi, calm peaceful environment etc. That can be helpful
to enhance customer experience.
• Along with it, there had been a discussion of the use of various methods such as
social media promotion, adequate pricing and customer loyalty to enhance
customer experience with the organization.
• Further, the presentation had been about the elements such as discounts, offers etc.
that can be used by an organization to enhance customer experience.

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CONTINUE
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CONTINUE
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CONTINUE
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CONTINUE
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CONTINUE
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