Cafe Coffee Day: Strategies for International Expansion

Cafe Coffee Day

Table of Content
• Introduction
• Selected destinations
• SWOT Analysis
• DESTEP Analysis
• Ansoff Matrix
• Porter's Five Forces Model
• Mode of entry and Plan B
• Porter's Diamond
• Relevant costing
• Strategies of attracting new customers
• Mc Kinsey framework
• Four link analysis
• Recommendations
• Conclusion
• References

Introduction
Cafe Coffee Day is a business that is based in Chikmagaluru which is among
the largest producer of Arabica beans in Asia and also exports the same to
various countries like US, Japan and Europe (Jana, Das and Mishra, 2015).
The company's primary objective is to provide the best possible experience to
its customers. Founded in the year 1993 and popularly referred to as CCD,
cafe coffee day continues to be a hangout spot for the youth. It has got a
presence worldwide including locations like Austria, Malaysia etc.

Selected destinations
Brazil
Ireland
China
Australia
Bangladesh

SWOT Analysis
Strengths Weaknesses Opportunities Threats
Products offered by
CCD are extremely
good in quality and
are priced at
affordable rates.
The brand does not
invest much in
promotions and as a
result, is losing its
popularity. Also,
many outlets incur
loss due to selection
of a wrong site
(Rahul and Keerthi,
2018).
The company
should introduce
new and innovative
items on its menu
and should also
market itself as a
point of informal
gatherings.
CCD faces direct
and indirect
competition from
brands like
Starbucks, Costa
Coffee etc.

DESTEP Analysis
• Brazil
Demographics CCD should have a complete understanding of the size of
population that it will serve.
Economic These factors include information about finances, characteristics as
well as trends of the market etc.
Social These factors include emerging new trends in the culture of the
country.
Technological The country has is technologically advanced and people prefer
using smart phones.
Ecological Proper locations to store all the raw material as well as the role of
the Brazilian government should be determined.
Politics The company will be involved in a lot of paperwork since Brazil is
a highly bureaucratic country.