Cafedirect and Sustainability: Ethical Practices and Philanthropic Activities

Cafedirect and sustainability
Cafedirect is a UK based alternate trading organization which was established
by Oxfam, Traidcraft, Equal Exchange Trading and Twin Trading in the light of global
collapse in coffee prices which affected a lot of related stakeholders in the industry. The
main aim behind the formation of this business enterprise was to give better quality
coffee products to the people of UK and to ensure that coco beans and coffee growers get
a better margin and better slice of set purchase prices. The company has grown from
strength to strength in the latest years and is one of the biggest coffee brands operating in
the UK which prioritizes ethically sourced products and sustainable business practices in
all its operations.

Cafedirect and sustainability
The coffee company has diversified its
operations to a great extent in the recent years
and serves its customers with ethically sourced
coffees of various varieties under separate
labels. Some of the most popular choices it
offers to the public include its single origin
product line which contains coffees sourced and gathered from unique locations around
the world packing exquisite flavor which allows it to keep its leg above the various
competitors in the coffee industry. The company also keeps customer convenience in its
mind when it comes to offering diverse products as it also serves instant freeze dried
coffee along with signature blends such as smooth, lively and intense roast varieties
The massive business landscape which has been triggered due to the advent of
globalization has made considerable damage to the environment and due to the existence
of pestilent middlemen and exploitative practices, Cafedirect is a welcome and needed
change in the industry. The company is UK’s first and largest fair-trade hot drinks