Cafu Opening in Brazil

This report discusses the potential challenges and opportunities for Cafu, a car refuelling service, to expand in Brazil. It explores the impact of religion, aesthetics, living conditions, and language on the business operation of Cafu. The report also highlights the importance of considering cultural sensitivities and local preferences in promotional activities.

CAFU OPENING IN BRAZIL

executive summary
The report has discussed that how cafu, car refuelling service will operate in Brazil. Report has
also found that how religion and aesthetics can affect business. Cafu should be very careful while
doing any activity. They should not conduct any activity which hurt the feelings of Brazilian.
Report has discussed living standard, health, languages, security etc can influence cafu opening
in Brazil.
Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
V. Religion and aesthetics............................................................................................................3
VI. living conditions....................................................................................................................4
VII. Language..............................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Cafu is the car refuelling service which is already available in Dubai but now they want
to expand in Brazil. The report will discuss that how religion and aesthetics can affect the
business operation of cafu. Further it will evaluate living conditions, housing, clothing, social
security etc can influence cafe service opening. Report will also discuss languages of Brazil and
what impact they will have on service opening of cafu.
MAIN BODY
V. Religion and aesthetics
a. religion and other belief systems
which religion are prominent
Religion which are having in Brazil are Roman catholic, protestant, Christian, spiritist,
other catholic etc. majority in Brazil is the catholic Christian. Religion can direct impact on cafu
opening as Brazil have many religions so one religion can support while other religion cannot
support (Börsch-Supan and Coile, 2018). Cafu while conducting advertisement must take care of
the sentiments of the people of Brazil. There advertisement should not hurt religious feelings of
people.
b. aesthetics
visual arts
Brazil have innovative people which brings innovative arts in terms of paintings, photography,
sculpture etc. people of Brazil are extraordinary and because of their extraordinary skills the art
of Brazil is famous worldwide. Brazil has also attracted artist. Artist comes from around the

world to see elite art of their people. Art represent culture and that can affect promotional
activities of cafu.
Music
music represents culture of the country. In Brazil, Brazilian pop is highly popular music and is
listen and enjoy by majority of people. Samba, sertanejo and rock are the other music types
which is pref red by people. Cafu during there publicity can use music of Brazil in their
promotional activities (Cardoso and et.al., 2017). Using music of the country can help in
attracting customers. It will also helpful in spreading awareness.
Drama, ballet and performing arts
samba is the popular dance of Brazil. Brazilian folk dance is also famous, there artists
expressions are very different from other countries artists (Miller and Godfroid, 2020). They are
efficient in attracting audience. Ballet dance of the country is also very famous. In every country
concerts are organized in which dance and music happens. Cafu can promote their business in
these concerts. It will help in attracting local population.
VI. living conditions
a. diet and nutrition
typical meals
Brazilian follow typical meal pattern which include rice, roots, meat, beans, pasta etc. they
believe in breakfast, lunch and dinner. They also prefer ready to eat meal in the breakfast.
Foods available
picanha, feijoada, vatapa etc are famous dish of Brazil. Staples are consumed by the people in
Brazil on daily basis. Brazilian make sure that they take proper nutritious diet. They consumer
medium food which is not very spicy and not very mild. Cafu can start selling local food of
Brazil outside their refuelling pump in order to increase sales.
b. housing
types of houses available
Brazil have houses which are made from stone, wood, bricks, concrete etc. along with individual
bungalow, Brazil also have apartment facility. Country also have dwellings of wood and clay.
Brazil also have semi private units which are known as quarters. Cafu have to research on it
because they will need houses where there employees will live. So to find out that in what houses
they will live evaluation of housing pattern of Brazil is must.

People own there house of rent it
Most of the people in Brazil live in rented house and people who own houses in Brazil are less.
As cafu will need house where there employees will live so to find out cost of rented house in
Brazil is essential (Posada, Miller and Façanha, 2017).
People live with one family dwellings or other families
in Brazil people live nuclear. In rural areas of Brazil joint family can be found. In urban cities of
Brazil together husband and wife live with their two children. Cafu should also evaluate this
because then they will come to know that which group are to be targeted. Cafu can target joint
family because from their they will get good business.
c. clothing
national dress
Brazilian mostly wore bombachas pants, poncho and cowboy hat. If company knows about the
national dress of the country then it can be used in the promotional activities. In marketing
campaign, people who are doing campaign can wear national dress of Brazil. This will increase
respect for company and which will have positive impact on company sales (Broderstad, Hansen
and Melhus, 2020).
Types of clothes worn at workplace
when Brazilian go for work then Brazilian men prefer black suit as that will give more
professional look and women wear dress, professional skirts and pants.
d. recreation, sports and other leisure activities
leisure activities which are does in Brazil are hiking, diving, boat ride, surfing etc. car racing is
one of the popular sports in Brazil. But football is more famous sports. Brazilian people are crazy
for football. Cafu can give advertisement in the football match and can also take sponsorship in
football matches. As football is watched by majority of people so it will helps company in
getting publicity at wide platform.
Percentage of income spent on such activities
some of the individual in Brazil who are crazy for sports nearly spend one fourth of the total
income on sports.
e. social security
in the payroll of the employee social security contribution is added (Myhrvold and Småstuen,
2017). Company also give pensions to their employees. Social security contributions are given

by both employer and employees. The security amount is used to give pensions to the retired
employee. Cafu should have knowledge on this matter because they also have to provide social
security benefit to their employees and every country's social security is different.
Health care
health care system of Brazil is good. Brazil have government hospitals which provide health care
services to Brazilian as well as non Brazilian. They also have advanced technology for the
treatment of their patients.
VII. Language
official language
Portuguese is the official language of Brazil (Martin and Wiebe, 2017). Cafu while giving
advertisement should take care that advertisement should also be their in Portuguese along with
English. As Portuguese is their official language and spoken by many people there. Service
opening store of company should also write instructions in Portuguese (Language of Brazil.,
2021).
Spoken versus written languages
Brazilian Portuguese which is written is different from spoken language. Portuguese is correctly
used by educated people. Grammar of Portuguese is more complex. Company have to take care
for grammar if they are advertising in Brazilian Portuguese.
Dialects
around 160 languages and dialects are spoken in Brazil (Hamilton and Renger, 2017). Brazilian
dialects are of two types which are southern and northern groups. Northern dialects have stressed
vowels and souther dialects have non stressed vowels.
CONCLUSION
Through this report it can be concluded that Brazil is the country where cafu, a car
refuelling service has potential to grow. People of Brazil have cars and they need such service.
This report will discuss that how religion and aesthetics can affect cafu service opening in Brazil.
Living conditions, health care, social security are also the factors which can affect business of
cafu in Brazil. Languages can also influence cafu's business.

REFERENCES
Books and Journals
Börsch-Supan, A.H. and Coile, C., 2018. Social security programs and retirement around the
world: Reforms and retirement incentives–introduction and summary (No. w25280).
National Bureau of Economic Research.
Broderstad, A.R., Hansen, S. and Melhus, M., 2020. The second clinical survey of the
population-based study on health and living conditions in regions with Sami and
Norwegian populations–the SAMINOR 2 Clinical Survey: Performing indigenous
health research in a multiethnic landscape. Scandinavian journal of public
health. 48(6). pp.583-593.
Cardoso, B.R. and et.al., 2017. Brazil nuts: Nutritional composition, health benefits and safety
aspects. Food Research International, 100, pp.9-18.
Hamilton, J.T. and Renger, A.B., 2017. Religion, Literature, and the Aesthetics of
Expressionism. In Aesthetics of Religion(pp. 75-102). De Gruyter.
Martin, L.H. and Wiebe, D. eds., 2017. Religion explained?: the cognitive science of religion
after twenty-five years. Bloomsbury Publishing.
Miller, Z.F. and Godfroid, A., 2020. Emotions in incidental language learning: An individual
differences approach. Studies in Second Language Acquisition. 42(1). pp.115-141.
Myhrvold, T. and Småstuen, M.C., 2017. The mental healthcare needs of undocumented
migrants: an exploratory analysis of psychological distress and living conditions
among undocumented migrants in Norway. Journal of Clinical Nursing. 26(5-6).
pp.825-839.
Posada, F., Miller, J. and Façanha, C., 2017. Technology Uptake, Costs, and Benefits Under a
Next-Phase Passenger Car Efficiency Program in Brazil. International Council on
Clean Transportation.
Online
Language of Brazil., 2021. [online]. Available through:
<https://www.britannica.com/place/Brazil/The-economy>