Facebook Scandal of Cambridge Analytica (DOC)
Added on 2020-10-05
11 Pages3092 Words92 Views
CAMBRIDGEANALYTIC A
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................31. Background to the case study..................................................................................................32. Analysis of the situation using “Doing Ethic Technique”......................................................33. Analysis of the situation from view point of ICT professional using ACS code of Ethics....34. Conclusion to bring together the both analysis and recommendations...................................3CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTIONCambridge analytica is the political consulting company which operates the activities ofdata mining for the different uses and also which combine the data mining, data analysis bystrategic communication . The company was started in 2013 a subsidiary and offshoot of theSCL group.The present study is completely based n the Facebook scandal of Cambridge analytica inwhich they mine the data of the millions of people for electoral process to know their viewpointswithout their consent and by kelping their privacy ion the hands of the risks.The report further explains about the ethical issues which company needs to followed bythe ethical techniques and also the ACS code of ethics which both present the standards,principles or values which ever citizen is required to work in for operating on the legal path andby considering the ethics and value of the people to secure their privacy and safety.1. Background to the case study Cambridge analytica Ltd. Is a British political consulting company which combine thedata miming, data brokerage and data analysis with strategic communication during the electoralprocess it is the subsidiary of the SCL group(Cadwalladr and Graham-Harrison, 2018). In march2018 the major political scandal was revealed that is The Facebook- Cambridge Analytica datascandal that is the company has harvested the personal data of the millions of the people ionFacebook through their Facebook profile's without their consent and used the data for thepolitical advertising purposes. A data scientist developed an application called “This your digital life” and provide theapp to the Cambridge analytica in turn which arranged the informed consent process for theresearch in which thousands of Facebook users will agree to complete a survey which is requiredin the academic use(Edwards, 2019). The Facebook design app allows not only to collect thepersonal information of all the people who agreed take the surveys but also the personal dataand information of the people in users of the Facebook social network site. and in this wayCambridge analytica acquired and collected the data of the millions of the Facebook users.The channel 4 news has broadcast the Article by the New York times and the UKnewspaper and the reports outlining that how the data of million of people on Facebook profilesended up by given to the Cambridge Analytica and in the way 50 million of people Facebookprofiles were mined for collecting the data without their consent(Common, 2018) . Facebook
commented that while the data was obtained by the Cambridge Analytic it claims about the liedby the Kogan to the social media platform and also violated its policies in transferring thedata(Ojo, 2018). The three different news organisation published simultaneously and caused a huge publicoutcry and more than around $100 billion was knocked off Facebook share prices in days and thepoliticians of the UK and US demanded answers from the CEO of Facebook(Venturini andRogers, 2019). This scandal was significantly inciting the public discussion on the ethicalstandards for the social media companies, politician, political consulting organisation andcustomers advocates who are called for the greater consumer protection in the entire onlinemedia and the right to privacy and security as curbs on the misinformation .It is also considered to be the moment of watershed in the understanding of the publicregarding the personal data and this leads to the massive fall in the Facebook's stock price anddemanded for the tighter and strict regulations of technology companies for the use ofdata(Edwards, 2019). The data collected is for the various political organisation who used the information fromthe data breach to influence the public opinion. Political events for which the politician are readyto pay to the Cambridge analytica so that they can us the information from the data breachinclude the following pints:that is 2015 and 2016 campaigns of US politicians2016 Brexit vote2018 Mexican general election, 2018 for the institutional RevolutionaryParty( Schneble,Elger and Shaw, 2018).Hence, the complete background of the scandal is explained above which is giving the briefunderstanding of the scandal sot that further question can easily be understand and resolved.2. Analysis of the situation using “Doing Ethic Technique”Ethical techniques and Ethical standards promote the values which includes trust, goodbehaviour, kindness, fairness and there is no consistent set if the standards which all companiesfollow by each company have the right to develop the standards which are meaningful for theirorganisation and which are capable of motivating and helping the staff of the organisation in wayto treat them fair and equal so that they can give their full potential towards the organisation andits activities.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
IT Ethics and Professional Practicelg...
|8
|2204
|53
Cambridge Analytica: Business Opportunity and Controversieslg...
|10
|3713
|79
Cambridge Analytica Scandallg...
|12
|2575
|101
Cambridge Analytica Scandal: Consequences and Facebook's Responselg...
|15
|3539
|40
Cambridge Analytica: Business Opportunity, Scandal, and Ethicslg...
|14
|2228
|30
Corporate Social Responsibility and Ethics: A Case Study of Cambridge Analyticalg...
|11
|3882
|79