Cambridge Analytica circulated questionnaires online to study

Data collection for
personality harvesting
Utilitarianism
Social Contract
Virtue Ethics
Deontological ethics
attempt to understand
and change human
behaviors
resolve undesirable
behaviors by addressing
their mental source
view behavior as a set
of positive or negative
responses that can be
changed through
reinforcement
people were not
informed that the
information collected
through the
questionnaires
will help develop
political strategies and
tailor political
messages.
Extrapolating information
in the assessment of
personalities is breaching
of virtue ethics.
Cambridge Analytica
circulated
questionnaires online
to study personality
traits
Every individual has the
right to decide whether
he or she wants to fill
the form
Individuals, who did not
fill the questionnaire,
were compared with
previous statistical data
idea to understand
personality traits of
Americans by using
questionnaires to
understand them is
ethical company Cambridge
Analytica has adhered
to its duty in collecting
behavioral information
about Americans