Analysis on Cambridge Analytica 2022

CAMBRIDGE ANALYTICA
Cambridge Analytica 0

Cambridge Analytica 1
Table of Contents
Introduction......................................................................................................................................3
Environmental scanning..................................................................................................................4
Database.......................................................................................................................................4
Sources of social media...............................................................................................................4
Results and analysis.........................................................................................................................5
Shareholders................................................................................................................................6
Advertisers...................................................................................................................................7
Employees....................................................................................................................................7
Government.................................................................................................................................8
Communities................................................................................................................................8
The implication of digital policy.....................................................................................................9
Timeline of events of Cambridge analytica on a Lifecycle diagram.............................................11
Number of media articles...............................................................................................................12
Analysis of social media................................................................................................................12
Policies...........................................................................................................................................13
Corporate Social Responsibility................................................................................................13
Code of Conduct........................................................................................................................14
Whistleblower policy.................................................................................................................14
Rectification...................................................................................................................................15

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Part shut down...........................................................................................................................15
Data limit...................................................................................................................................15
Email or username.....................................................................................................................15
Recommendation...........................................................................................................................16
Conclusion.....................................................................................................................................17
References......................................................................................................................................18

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Introduction
Political consulting firm Cambridge analytica did the work for the campaign of Trump and
harvested raw data of 87 million profiles of Facebook users. This is a complicated web of
relationships of the trump campaign, Cambridge analytica, and Facebook, as they tied together.
Data of 87 million Facebook users exposed to a researcher of Cambridge analytica that worked
for the campaign of Trump. This is the biggest ever data breaches crisis. This has been done by
building powerful software to influence and predict choices at the box of the ballot (Gonzalez,
2011).
This is a scandal of Facebook more than a Cambridge analytica. In this scandal, personal
information has been taken without authorization to prepare a system that could profile US
voters individually, in order to target them with a personalized political advertisement (Peruzzi,
2018).
In this crisis, data collected by an app name called thisisyourdigitallife. Aleksandr Kogan builds
this. In this app, thousands of users were paid to take a personality test and agree to have their
data collected for academic use (Gurumurthy, 2017).
Platform policy of Facebook allowed only gathering of facts of friends to expand knowledge of
the user in the application and lined it being sold on or used for marketing (Tuttle, 2018). Data
collection methods, analysis of results, a recommendation has been covered in the following
discussion.

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Environmental scanning
There are two methods of collecting the data primary and secondary. The secondary method has
been used in this report for collecting the data. For Cambridge analytica scandal sources of data
collection like database, sources of social media, resources/websites outlined below.
Database
For easily manage and access updates information is collected from the database. The database is
the source of expanding the information with records. This is relevant in large mainframe
systems.
Details for analysis of Cambridge analytica scandal has been taken from database like Google
Scholar, News articles, etc.
Google scholar source – Cambridge Analytica, self-regulating investigation and domestic
attention.
News article – Facebook’s latest controversy has echoes of Cambridge analytica.
Sources of social media
Social mass media sources are computer-based skills that ease the allocation of thoughts,
information, and ideas by building networks virtually.
Details for analysis of Cambridge analytica scandal has been covered from social media sources
like social news, sites of bookmarking.
Social news – The guardian has been taken for the Cambridge analytica crisis.
Websites/resources

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There are many websites/resources for appropriate research. This depends on the type of content.
Sources of websites are a network for good, Department of environmental conservation.
Resources - https://www.theguardian.com/technology/2018/mar/17/facebook-cambridge-
analytica-kogan-data-algorithm
Results and analysis
A scholar from Cambridge university name called Alexander Kogan established an application
‘thisismydigitallife’. This application offered users $1-$2 to yield a makeup quiz. For this, users
had to permission to give the entrance of app to their Facebook profiles and their contacts. This
task was advertised to remote staffs of freelance on Powered Turk, a crowdsourcing operational
marketplace measured by Amazon. More than 270000 users took the quiz (Bichler & Nitzan,
2018). This application was able to enter all profile of more than 50 million friend accounts
allowed by default. For this researcher, Alexander Kogan took a license from Facebook, ‘for
purpose of an investigation only’.
The party-political data organization Cambridge analytica was co-founded by Republican donor
Robert Mercer. This organization has financed $7 million for Kogan work with the agreement to
receive data. Cambridge analytica handled the data of users that were matched with the archives
of others to build the profiles on millions of U.S. electorates and effect their performance, using
psychographic modeling methods. This crisis affects stakeholders around the world. The interest
of the stakeholders were broken. The policy of privacy regarding stakeholders was broken.
Various expectations and standards of stakeholders were breeches in this scandal. Several major
Facebook stakeholders call for Mark Zuckerberg to step down as chairperson. Facebook has the
following stakeholders group that are Advertisers, members/users, employees, government, etc.