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People With Disability And The Media

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Added on  2021-06-14

People With Disability And The Media

   Added on 2021-06-14

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Running head: CAMPAIGNCAMPAIGNName of the StudentName of the UniversityAuthor Note
People With Disability And The Media_1
1CAMPAIGNExecutive SummaryThe portrait of the disability in media is very often done in a negative manner which then has adirect impact on the crowd who portrays the disabled ones as an object of sympathy. However, inreal scenario this should not be the case. Hence, the campaign aims to change the attitude of thepeople and the general public towards the disabled society. Through the given campaign variouspromotion techniques like television, print media and social media was used to portray thebravery of the disabled in Australia. The report follows a structured format whereby the background to the given issue has beenprovided along with the problems which the campaign aims to address. The following sectionsidentify the relevant aspects of the campaign, followed by the policy environment analysis. Itwas identified that the public, media and disabled society were the main parties involved. Thestrategic map identified the formation of the strategy and this was followed by a calendartimeline which identified the manner in which the campaign was carried out. Hence, thecampaign is a good start to change the attitude of the public towards the disabled.
People With Disability And The Media_2
2CAMPAIGNTable of ContentsBackground to the Issues.................................................................................................................3Identifying the problems/issues the campaign aims to address...................................................3Defining the campaign goals/objectives......................................................................................3How did the campaign establish credibility as an activist?.........................................................4Analyzing the policy environment...................................................................................................5Developing the strategy...................................................................................................................8Implementing the plan...................................................................................................................12Critical discussion of campaign outcomes....................................................................................15Conclusions....................................................................................................................................17References......................................................................................................................................18
People With Disability And The Media_3
3CAMPAIGNBackground to the Issues Identifying the problems/issues the campaign aims to address The depiction of disability in media is often done in a negative light and helps in playinga major role in changing the public perception of disability. Very often the media portrays thedisabled in a very different manner because of which the public tries to sympathize with themand perceives them in a different light. Perceptions in media about the disabled have a negativeimpact on the people. The media tends to re-enforce negative images about the disabled and putin wrong ideas with regard to these special people.However, this should not be the case as the people with disability need to be death withempathy and not sympathy. The image which is displayed of them, is always about pain andembarrassment however, they need to be considered as an inspiration and their will and honorneeds to be upheld (Attitude.org.au. 2018). The campaign aims to address this issue and bringtogether different people with disabilities together and creates films centered on such issues tocreate awareness. Defining the campaign goals/objectives The given campaign aims to:1.Spread awarenessThe given campaign Attitude aims to share awareness of the depiction which is reflectedby the media with respect to the disabled people. The media in order to gain matter for their use
People With Disability And The Media_4

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