Campaign and Formative Evaluation for Menstrual Health Awareness in Rural Ghana

Stage 2 Assignment- Campaign and
Formative Evaluation

Table of Contents
Campaign Goal......................................................................................................................................3
Formative evaluation.............................................................................................................................3
Thematic Issue.......................................................................................................................................3
Environmental factors and opportunities available................................................................................3
Cultural perspectives of the community................................................................................................4
Population profile..................................................................................................................................4
Implementation timeline........................................................................................................................5
Resources needed..................................................................................................................................5
References.............................................................................................................................................6

Campaign Goal
Increasing awareness of menstrual health and use of sanitary pads among the rural villages of
Ghana using Local Media channels during the School holidays
Formative evaluation
Thematic Issue
Limited knowledge of menstruation information impacts negatively the health status of many
schools going children in Ghana. Many citizens in rural areas of Ghana have informal
education, thus signifying low knowledge with regards to personal and menstrual hygiene.
Lack of adequate knowledge on menstruation has been one of the underlying factors that
keep most of the girls from attending schools during the period. Further, traditional beliefs
have shown to play a crucial role. In the remote villages, it's a common assumption that when
girls menstruate, they are dirty thus creating a stigma in the general community.
Environmental factors and opportunities available
The limited presence of adequate facilities and materials to cater for menstruation is schools
have turned out to be a major public health hazard and a key factor on educational matters
which need urgent medical attention, (Sommer et al., 2015). A growing body of research in
the education sector has gone a step in understanding and addressing these factors and
challenges facing many schools going, girls. Menstruating girls often experience shame, fear
and confusion often arising during this period. Often the girls are faced with a lack of social
support, social and hygiene habits, shortage of water, waste and sanitation disposal
challenges in schools setups, (Mason et al., 2013). This evidence has linked the
discriminatory nature of many school environments, (McMahon et al., 2011). Poor attainment
often decreases the economic potential of life and have negative impacts on the overall
community and further to girls sexual and reproductive health status, agency and self-esteem,
(Sommer, Sutherland & Chandra-Mouli, 2015.