Campaign Goals and Objectives

This document discusses the goals and objectives of a health communication campaign on diabetes, including the message, channels, sources, target population, theoretical foundation, and timeline.

Running head: CAMPAIGN GOALS AND OBJECTIVES 1
Stage 3- Campaign Goals and Formative Evaluation

CAMPAIGN GOALS AND OBJECTIVES 2
Table of Contents
Intervention Plan........................................................................................................................3
Health communication campaign goals.................................................................................3
Message, channels and sources..............................................................................................3
Target population...................................................................................................................3
Theoretical foundation...........................................................................................................4
Timeline.................................................................................................................................4

CAMPAIGN GOALS AND OBJECTIVES 3
Intervention Plan
Health communication campaign goals
In order to attain the health communication campaign goals, the awareness would be
spread about diabetes and its detrimental effects on the physical health of a person. The
effectiveness and efficiency of glucometer would also be demonstrated accordingly with
reference to self-testing of the blood sugar levels by diabetic patients (Demitri & Zoubir,
2017). The communication must be done in such a manner that the people concerned become
aware of diabetes in a proper and appropriate manner and subsequently undertake the
required steps, measures and precautions to prevent diabetes. The campaign is purported to
play an extremely important role in the reduction of the occurrence of diabetes amongst
people to a huge level. The records of American Diabetes Association may also be taken into
account in this regard (American Diabetes Association, 2017). As a result, the objectives of
the campaign would be fulfilled in a comprehensive manner without any major hassles.
Message, channels and sources
The messages in the campaign would relate to the ill-effects of diabetes and the
required steps, measures and precautions to prevent diabetes to be undertaken. Various
communication channels would be used in this regard such as internet, distribution of
pamphlets and flyers and the holding of events to spread awareness of diabetes. Social media
would have a vital role to play in this regard. The sources which would be taken into account
include the online materials relating to the curing of diabetes and the usage of glucometer
thereby facilitating the ease of patients to check their blood sugar levels by themselves (Du,
et al., 2015). The records of diabetic patients at hospitals may also be accessed by taking
account of the confidentiality of the patients’ information. Additionally, the records
maintained by American Diabetes Association can also act as relevant sources. These aspects
would help in the prevention of diabetes to a considerable level as more and more people
would be aware of diabetes due to such kind of campaign.
Target population
The campaign would be targeted at older people of the US during a timeframe of six
months. The campaign would involve the motivation of old-age people about the benefits of
the usage of glucometer in order to identify and determine blood sugar levels by themselves.

CAMPAIGN GOALS AND OBJECTIVES 4
Theoretical foundation
The theoretical foundation is based on the awareness of diabetes amongst the old
population of the US and the modus operandi of glucometer for checking blood sugar levels
as far as the healthcare sector is concerned. The constructs in the campaign would be
operationalized by inducting people into the campaign and liaising with health care
institutions such as hospitals, clinics and medical colleges. The older population of the US
must be convinced for participation in an appropriate manner without any hassles (Lipska,
2015). Assistance must be provided to the older population in terms of the usage of
glucometer.
Timeline
Activity 1-2 months 3-4 months 5-6 months
Organization of
relevant materials
Involvement of people,
liaising with
institutions and
organizations
Communicating with
older people in
different parts of the
US, preparation of final
report and submission
accordingly
Prototypes
The first prototype has been created for a noninvasive glucose observation that has been
inspired by iPod MP3 player.

CAMPAIGN GOALS AND OBJECTIVES 5
The device is used to measure the sugar level that has been displayed by an LED scale. This
helps to reflect on high result as well as low result in the form of diverse colors. The results
are stored and transferred with the help of Bluetooth to a mobile phone.
The second prototype is in the form of automated blood glucose that helps to facilitate
incorporating intensive insulin therapy. This are transferred through competent titration
related to insulin therapy. This in provides a developed BG control as well as avoidance of
hypoglycemia.
The third prototype is in the form of noninvasive device that helps to detect nocturnal
hypoglycemia. This in turn helps to control tight diabetes.

CAMPAIGN GOALS AND OBJECTIVES 6
Reference List
American Diabetes Association. (2017). 2. Classification and diagnosis of diabetes. Diabetes
care, 40(Supplement 1), S11-S24.
Demitri, N., & Zoubir, A. M. (2017). Measuring blood glucose concentrations in photometric
glucometers requiring very small sample volumes. IEEE Transactions on Biomedical
Engineering, 64(1), 28-39.
Du, Y., Hughes, R. A., Bhadra, S., Jiang, Y. S., Ellington, A. D., & Li, B. (2015). A sweet
spot for molecular diagnostics: Coupling isothermal amplification and strand
exchange circuits to glucometers. Scientific reports, 5, 11039.
Lipska, K. J., Ross, J. S., Miao, Y., Shah, N. D., Lee, S. J., & Steinman, M. A. (2015).
Potential overtreatment of diabetes mellitus in older adults with tight glycemic
control. JAMA internal medicine, 175(3), 356-362.