2016 US Presidential Election Analysis

This assignment requires a deep dive into the 2016 US Presidential Election. Students must analyze various factors that contributed to Donald Trump's victory over Hillary Clinton, such as campaign strategies employed by both candidates, the role of media coverage, and the influence of socio-economic and cultural trends on voter behavior. The provided resources include scholarly articles, news reports, and online analyses offering diverse perspectives on the election.

Campaign Strategy
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Table of Contents
Strategies for Senator Hillary Rodham Clinton to bounce back and win........................................3
Scenario..................................................................................................................................3
Candidate strength and weakness...........................................................................................3
Strategies to win back.............................................................................................................5
Reference.........................................................................................................................................7
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Strategies for Senator Hillary Rodham Clinton to bounce back and win
Scenario
According to the given scenario, working as a political strategist for Senator Hillary
Rodham Clinton, the front-runner in the race to become the Democratic party nominee for
president. A candidate has performed worse than expected in Iowa due to this reason she lost and
Obama won. It is important for the client to understand what went wrong and the campaign can
be reconfigured to improve her campaign chances in the primaries and caucuses to follow
(Clinton, Huckabee and Obama, 2015). There was a close race between Obama and Senator
Hillary Clinton of New York, the contest remained longer as it was expected.
The presidential primaries have actually consisted of both primary elections and caucuses
which is depended on the selection of state by an individual. The goal of democratic presidential
primaries process is to elect a majority of the 4,2333 delegates to the democratic national
convention which as help from Sunday 25 August till Wednesday 2008. In order to secure the
nomination, it is important for a candidate to a received minimum 2,117 votes at the convention
either a simple majority of the 4233 delegates (Clinton, Huckabee and Obama, 2015). The race
becomes further complicated due to the controversy over the scheduling of the Michigan and
Florida state primaries which are scheduled earlier than party rules permitted, which affect the
number of delegates that those states to the national convention.
Candidate strength and weakness
Most of the news organisation did not include popular votes from Maine, Iowa,
Washington and Nevada. Hence this all states did not acknowledge their popular vote from their
caucus (Valentino, King and Hill, 2017). The media report covers Florida which included
Clinton nor Obama contested and Michigan. To violate party rules the democratic national
committee had penalized both the states. In all of this Michigan was proven a source of
controversy because of the change in the date of the primary election. Furthermore, Obama and
other candidates who stand in election remove their names from the votes excluding Clinton. The
outcome of this was that, without the Michigan vote, Obama won the popular vote with the vote
of Michigan and Clinton won the popular vote (Patterson, 2016). No one understands the ways
votes were counted, the candidates total was less than one percent of each other.
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There are some reasons due to which Clinton lost the election after doing things rights that are
as follows
No respect for the votes: Clinton disrespects its voters on the other side Obama show respect
to voters. In the starting time of the election, the announcement has done by her that “in it to win
it” why someone would run (Nagel, 2017). One of the secrets behind her assumption was that in
the entire campaign she was the inevitable nominee. The votes do not want to be told by
politicians the way of voting as because it is disrespectful. All the primary voters are specifically
well-educated ones who support Obama campaign as they do not like to indulge in the gas tax or
other things. On the other side, college educated are the backbone of the democratic party and
they do not like to be played fools. At the time when ads were run in South Carolina by Clinton
that Ronald Reagan was admired by Obama (Manuel, 2017).
This shows wastage of time and money as she was just wrong people in a state that
proved essential. Rationale due to which South Carolina was significant because it was market a
lost of total votes from Black for Clinton. A series comment provided by Bill Clinton on Obama
remain racist but it was disrespectful to Obama. However, Bill was a huge asset for Hillary even
at the time when she won lots of rural votes. The desertion of one's country of 90 percent
African-American voters to Obama has demonstrated the Clinton campaign with an insoluble
problem (Manuel, 2017).
Poor strategy
Another reason for Clinton lost is the poor reason because she fell to organise in the assembly
states which was gone done is related to the worst tactical decision in a modern pollical history.
However, it was considered as a part of a strategic mistake. Her campaign was based on the ideas
of eliminating Obama on Super Tuesday which is effective in 2006 at the time of planning for
the first run. But in 2007 it was clearly indicated that Obama would actually outraise Clinton
(Cheng, 2017). Clinton had plenty of time to recognise this reality and any formulate another
plan for what can happen if she unable to eliminate Obama. One of the most straightforward
planning for possibilities was filing representative accounts in post super Tuesday states was
neglected.
the Both Obama and Clinton have made record breaking amounts of a campaign
donation. The method of Obama was an online donor as providing small chunk at a time lead to
put him ahead. There are many people who have donated to his campaign (Robertson, 2018).
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Weak management: Reason for weakening the strategy was hiring wrong people for
management. The chief strategies which were Mark Penn, has described the country in his
book a series of tiny different voters which is a wrong analysis at the time when the public has a
thirst for agreement and commonality (Beniflah, Lusinchi, and Carrasco, 2017). Reason due to
which she lost election was a poor judgement of people, and her personnel decision. Along with
this overemphasis of loyalty and testy reaction to anyone bringing bad news lead to make her
identify the need for a management shakeup.
Clinton was unable to adjust quickly because she was alienated many potential donors. From
start until the end of her campaign she provides a different whiff of arrogance. Clinton has failed
to build a grassroots organisation (Jacobson, 2016). The campaign caught up in itself and she
lost track of spending, burning due to which she was unable to run television ads in many states.
In the entire campaign, a Barack Obama promised the public that he will bring change. On the
other side, Clinton runs her campaign with the purpose of eliminating Obama. The proposed
campaign of Clinton was meant to be shock and surprise as she organised a big event in big
states bend the board on super Tuesday overwhelm the less well-known competitors. However,
Obama uprooted the strategy unavoidably (Kenski and Kenski, 2017).
Strategies to win back
To win back in campaign Clinton need to formulate appropriate strategies which support
in gaining votes and win from other competitors. For Clinton, it is essential to respect her voters
which help in gaining success. For Clinton, it is important to win the confidence of voters so that
they get ready to vote without any confusion. To be focused on what competition is need to
understand what the things we are offering to people. Each candidate needs to understand issues
at hand and way of defensive each other attitude (Sharpe, 2017). This is essential because the
candidate need to able to highlight the campaign which they are carrying out is best. Clinton
should understand needs of voters and why they are against the way the government is
performing and used that all emotion as a benefit. With the use, if fear tactics Clinton can win
next election. She can gain an advantage by using core message such as “we need to change the
way we do things” etc.
In the campaign, Clinton can highlight lack of jobs, ISIS and other issues as these all things
frightened voters and surely led to votes at the polls. Apart from these keeping things simple is
one of the effective strategies to win (Five Reasons Obama Won and Five Why Clinton Lost,
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2008). Clinton can use simple language in the campaign and brought arguments down at the
basic level of understanding. Hence avoiding complicated arguments will help in making things
simpler and understandable by voters. Planning and organizing each and every aspect of the
campaign is important for Clinton because it helps in carrying out all the formulated strategies in
an effective manner (Kreutz . 2016). Respect for voters and giving an important speech on race
help in gaining the trust of voters. With the use of public appearance got getting attention on
herself with the use of ads and public relations. Through creating a public relation made easier
for Clinton gain the attention of voters and establish a strong relationship. Overall used of classic
partisan strategy throughout the year campaign is less surprising (Trump-Clinton race a study in
strategic Electoral College wins, 2016). She can focus on overall mistakes which were done by
her in the last election and try to overcome them so that chances of losing campaign can be
minimized. At last, it can be stated that if Clinton focuses on its previous mistakes and make new
strategies accordingly will help in winning the election. However, above mention strategy is also
effective for Clinton to win votes and election from other candidates.
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Reference
Beniflah, J., Lusinchi, D., Chatterjee, S.C. and Carrasco, M.X., 2017. The Bidimensional
Identity Measure (BIM): A new scale to measure multigroup ethnic and American identity
in the USA. Journal of Cultural Marketing Strategy, 2(2), pp.169-189.
Cheng, K., 2017. Social and Administrative Sciences. Economics, 4(3).
Clinton, H., Huckabee, M., McCain, J. and Obama, B., 2015. The Nominating Process.
Winning the Presidency 2008, p.70.
Jacobson, G.C., 2016. Polarization, gridlock, and presidential campaign politics in 2016. The
ANNALS of the American Academy of Political and Social Science, 667(1), pp.226-246.
Kenski, H.C. and Kenski, K.M., 2017. Explaining the Vote in the Election of 2016: The
Remarkable Come from Behind Victory of Republican Candidate Donald Trump. In The
2016 US Presidential Campaign (pp. 285-309). Palgrave Macmillan, Cham.
Manuel, P.C., 2017. Of Cultural Backlash and Economic Insecurity in the 2016 American
Presidential Election. Política & Sociedade, 16(36), pp.212-227.
Nagel, S., 2017. Donald Trump vs. Hillary Clinton. A comparison in the run for presidency in
the United States in 2016.
Patterson, T.E., 2016. Pre-Primary News Coverage of the 2016 Presidential Race: Trump's
Rise, Sanders’ Emergence, Clinton's Struggle. Browser Download This Paper.
Robertson, J.D., 2018. Aftershock or Shock Wave? An Assessment of the 2016 Presidential
Election from the Perspective of the ‘Obama Legacy’. In Die gespaltenen Staaten von
Amerika (pp. 1-26). Springer VS, Wiesbaden.
Sharpe, M., 2017. Trump Won. Clinton Lost. Challenge, pp.1-4.
Valentino, N.A., King, J.L. and Hill, W.W., 2017. Polling and prediction in the 2016
presidential election. Computer, 50(5), pp.110-115.
Online
Five Reasons Obama Won and Five Why Clinton Lost, 2008 [Online] Available through:
<http://www.newsweek.com/five-reasons-obama-won-and-five-why-clinton-lost-90637>
Kerutz . l., (2016) The Clinton Campaign's Strategy to Win Big on Election Day [Online]
Available through: <http://abcnews.go.com/Politics/clinton-camps-strategy-win-big-election-
day/story?id=43029278>
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Trump-Clinton race a study in strategic Electoral College wins, 2016 [Online] Available
through: <https://www.seattletimes.com/nation-world/trump-clinton-race-a-study-in-strategic-
electoral-college-wins/>
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