Canada Food Guide and Public Health: Communication Objectives and Strategies

Running head: PUBLIC RELATIONS
Public relations
Name of the Student
Name of the University
Author Note

1PUBLIC RELATIONS
The Health Canada reintroduced the concept of the Canada food guide in the date of
February 2007. Canadian have been long concerned with the health issues related to the trans fat,
omega 3 fatty acids and the increasing rate of obesity problems. The reintroduction of the
Canada Food Guide has led to numerous of the studies in connection to the rate of obesity,
portion of the foods and the assumptions towards the daily consumption of vegetables and fruits.
Two communication objectives for this instance include thinking outcome based
approach which can be explained with the help of the following SMART methods.
Specific – The specified objective of the food guide in to promote wellness of the Canadian
people.
Measurable – The ensuring towards the quantifiable measure for the effective succession can
only happen if the people can be made aware regarding the health risks related to obesity and
fatty acid accumulation in the body.
Achievable – The objective of the food guide is to ensure positivity to the people of the Canada.
The objectives are achievable since the guide aims to adopt some of the American online food
pyramid together with the interactive elements (Rice et al. 2016).
Relevant – The people of the country had been long aware of their dietary issues. With the rising
rate of the obesity and the weight problems and the illness in relation to the obesity problems, the
Canada food guide aims towards the addressing the changing patterns of eating , the diets and the
supply for providing additional nutrition to the targeted groups like the children, men and the
elderly.