Canadian Business Environment, Ethical Considerations, Restructuring Seafood Treats, Marketing Plan for Trans Mountain Expansion Project

Running head: BBA ASSIGNMENT
Case study questions
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Answer 1. Report on Canadian Business environment
Canada’s telecommunication industry is segmented into six sectors: local, long
distance, internet, wireless, data and private line. Among this, internet and wireless has been
ruling the market since 2012. The sales revenue of this sector has experienced an upsurge of
more than $7.3 billion, which is 25.9%. One of the striking facts is that this sector accounts
for more than 63.8% shares as compared to the other sectors in the era of 2012 (Crtc.gc.ca,
2018). The percentage increased to 72.3% in 2016. In the same five year plan, there was
significant decline in the wireless service. Out of the total telecommunication services, the
wireless services represented a mere 18.5%, which was 25.6% in 2012.
Canada occupies the ninth place in the list of the world economies. Being one of the
members of G-8 countries, Canada takes pride in having one of the most influential
economies of the world. Canada’s population was accounted for 34.059 million in 2010.
Among this, the labour force was accounted as 18.59 million. According to the census report
of 2006, 2% worked in agriculture, 13% in manufacturing, 6% in construction, 76% in
services and the rest 3% in other industries (Crtc.gc.ca, 2018). The government needs to be
credited for developing immigration policies for reducing the knowledge gaps within the
workers. Special focus on the aged workforce is a positive move towards enhancing the
stability in the society. Along with this, increase of the employment opportunities is
noteworthy action within the governmental initiatives.
Along with this, mention can be made of the Telecom Regulatory Policy, involving
the public within the socio-economic conditions. According to the terms and conditions of the
policy, the commission makes it a point to ensure that quality telecommunication services
reach to the urban, rural and remote areas (Bell, Bryman & Harley, 2018). Apart from this,

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governmental funds would be used for the upgrading the infrastructure. Accessing these
services brings socio-economic growth in the Canadian business environment.
On the other hand, Mexico’s GDP is accounted as $2.199 trillion. In terms of the
nominal GDP, Mexico is ranked 15th in the list of the world economies. GDP growth rate
accounts for 2.3% according to the annual reports of 2018. Telecommunications falls within
the services of the tertiary sector (Visitmexico.com, 2018). Since 2011, the working
population in this industry accounts for 62%. Mexican government introduced labour
reforms, which enhanced the productivity of the telecommunication industry. Incentives lured
the labours towards performing the activities in a proper manner. Governmental intervention
is fruitful in terms of competition reforms, which enhances the transparency in the trades and
practices of the telecommunications brands. Reforms in the broadcasting services enable the
telecommunications industry to upgrade their knowledge regarding the provision of services.
Along with this, the reforms are crucial for foreign investors.
In 2012, lack of competition in the telecommunication sector resulted in ineffective
markets, exposing insignificant prices for the services. According to the reform, the
government made use of information and communication technologies mandatory for the
telecommunication brands (Visitmexico.com, 2018). Technological advancement enhanced
the supply chain management of the brands, enabling the execution of offshore management
for establishing contact with the foreign clients.
Answer 2. Ethical considerations for starting business
Ethics is a vital component, which every businessperson needs to adhere. Taking
grants and permission from the government is one of the primary ethical considerations,
which needs to be ensured prior to starting the business. After this, promise of a diversified
workforce is vital in terms of enhancing the cultural diversity. Within this, one of the