Canadian Business Environment, Ethical Considerations, Restructuring Seafood Treats, Marketing Plan for Trans Mountain Expansion Project

This text discusses Canadian business environment, ethical considerations for starting a business, restructuring Seafood Treats, and a marketing plan for Trans Mountain Expansion Project. It also includes suggestions for improvement and evaluation.

Running head: BBA ASSIGNMENT
Case study questions
Name of the student:
Name of the university:
Author note:

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Answer 1. Report on Canadian Business environment
Canada’s telecommunication industry is segmented into six sectors: local, long
distance, internet, wireless, data and private line. Among this, internet and wireless has been
ruling the market since 2012. The sales revenue of this sector has experienced an upsurge of
more than $7.3 billion, which is 25.9%. One of the striking facts is that this sector accounts
for more than 63.8% shares as compared to the other sectors in the era of 2012 (Crtc.gc.ca,
2018). The percentage increased to 72.3% in 2016. In the same five year plan, there was
significant decline in the wireless service. Out of the total telecommunication services, the
wireless services represented a mere 18.5%, which was 25.6% in 2012.
Canada occupies the ninth place in the list of the world economies. Being one of the
members of G-8 countries, Canada takes pride in having one of the most influential
economies of the world. Canada’s population was accounted for 34.059 million in 2010.
Among this, the labour force was accounted as 18.59 million. According to the census report
of 2006, 2% worked in agriculture, 13% in manufacturing, 6% in construction, 76% in
services and the rest 3% in other industries (Crtc.gc.ca, 2018). The government needs to be
credited for developing immigration policies for reducing the knowledge gaps within the
workers. Special focus on the aged workforce is a positive move towards enhancing the
stability in the society. Along with this, increase of the employment opportunities is
noteworthy action within the governmental initiatives.
Along with this, mention can be made of the Telecom Regulatory Policy, involving
the public within the socio-economic conditions. According to the terms and conditions of the
policy, the commission makes it a point to ensure that quality telecommunication services
reach to the urban, rural and remote areas (Bell, Bryman & Harley, 2018). Apart from this,

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governmental funds would be used for the upgrading the infrastructure. Accessing these
services brings socio-economic growth in the Canadian business environment.
On the other hand, Mexico’s GDP is accounted as $2.199 trillion. In terms of the
nominal GDP, Mexico is ranked 15th in the list of the world economies. GDP growth rate
accounts for 2.3% according to the annual reports of 2018. Telecommunications falls within
the services of the tertiary sector (Visitmexico.com, 2018). Since 2011, the working
population in this industry accounts for 62%. Mexican government introduced labour
reforms, which enhanced the productivity of the telecommunication industry. Incentives lured
the labours towards performing the activities in a proper manner. Governmental intervention
is fruitful in terms of competition reforms, which enhances the transparency in the trades and
practices of the telecommunications brands. Reforms in the broadcasting services enable the
telecommunications industry to upgrade their knowledge regarding the provision of services.
Along with this, the reforms are crucial for foreign investors.
In 2012, lack of competition in the telecommunication sector resulted in ineffective
markets, exposing insignificant prices for the services. According to the reform, the
government made use of information and communication technologies mandatory for the
telecommunication brands (Visitmexico.com, 2018). Technological advancement enhanced
the supply chain management of the brands, enabling the execution of offshore management
for establishing contact with the foreign clients.
Answer 2. Ethical considerations for starting business
Ethics is a vital component, which every businessperson needs to adhere. Taking
grants and permission from the government is one of the primary ethical considerations,
which needs to be ensured prior to starting the business. After this, promise of a diversified
workforce is vital in terms of enhancing the cultural diversity. Within this, one of the

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essential components is making empathetic decision-making for projecting transparency,
which is needed in the business. Apart from this, Maylor, Blackmon and Huemann, (2016)
opines that compliance with the guidelines set by the government is essential in terms of
averting the illegal instances. Expressing liberal approach towards the needs, demands and
requirements of the employees proves beneficial for the managers. This is in terms of gaining
an insight into the capability of the employees. However, rationality in the approach is vital
for controlling the performance.
I think joint ventures or partnerships would be beneficial in terms of producing
collaborative output. This is necessary in terms of completing the tasks within the stipulated
time. Moreover, it would reduce the product delays, strengthening the stability in the
professional relationships. On the other hand, Sekaran and Bougie, (2016) states that
partnership would act as a financial assistance for both the companies, removing the obstacles
of inadequate resources, knowledge gaps among others. However, rationality and tactfulness
is needed for averting the instances of threat of substitutes. On the other hand, sole
partnership would reflect monopolistic competition, projecting the lack of prospective clients
and investors.
Strategic approach makes me feel that I am successful entrepreneur. Strategizing the
activities helps me in setting them according to their priority. Consciousness towards this
direction is essential in terms of enhancing the leadership skills, abilities and competencies. I
also feel that strategic approach is beneficial in terms of organizing the activities, which
reduces the chance of mistakes within the performance (Bolman & Deal, 2017). For this,
evaluation is needed for assessing the effectiveness, appropriateness and feasibility of the
plans. Maintaining consistency in the execution of evaluation seems fruitful for upgrading the
standards and quality of performance. Rationality within the behaviour helps in gaining trust,
dependence and loyalty from the customers and the clients.

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I feel that taking personality tests would be effective for me to assess whether the
skills, which I possess is appropriate for starting the career as an entrepreneur. Discussing the
results with the seniors would enhance my awareness about the areas, where I need to make
modifications. Using the guidance is effective in terms of reaching to the benchmark level of
performance slowly and gradually (Girod & Whittington, 2017). Typical example of this can
be setting time limits for performing the tasks. This approach would help in attaining
perfection. Improving communication skills is prospective in terms of creating good and
positive impression on the clients. This is necessary in terms of extracting prospective gains
in the business.
Indulging in presentations would enhance my confidence, attracting the foreign
clients and the customers. Increase in the confidence level possesses opportunities towards
promotion. Utilizing the appreciations for bringing further noticeable improvements in the
performance, indicates drive towards leadership skills (Cummings & Worley, 2014).
Answer 3. Restructuring the business of Seafood Treats
Thoughts for restructuring is apt for Seafood Treats in terms of maintaining the
market position within the competitive ambience. Increased competitive pressure indicates
the threat of substitutes, which might result in the employee and customer turnover. Along
with this, intervention of the labour unions indicate the threat of job losses for the employees,
which reflects negativity in terms of productivity. One of the striking facts is the knowledge
gaps in case of the employees, which is compelling the staffs to face complaints from the
clients and the customers. The provincial government possesses an equity share, which
accounts for 15% of the company’s share (Carayannis, Sindakis & Walter, 2015). This bore
negative results, as no prior permission was taken by the personnel for proposing alterations
to the organizational structure.

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At the initial stage, meetings can be conducted for developing strategies. Within this,
interactive sessions would clarify the doubts regarding performing the tasks in an efficient
and effective manner. Within the strategies, revisions for the recruitment and selection
policies can be included, as they need to be updated. Drafts of the minute meetings can be
sent to the higher authorities for receiving their approval. However, prior permission would
be helpful in terms of averting unwanted and illegal instances. Along with this, technological
innovation needs to be pointed out. With this, one of an important aspect is contracts with the
research and development team (Lee et al., 2015). This approach would result in the
production of innovation and lip smacking seafoods, luring the clients towards the brand
image.
Introducing online marketing can increase the sales revenue of Seafood Traits. Special
discounts and offers on a minimum orders for a stipulated amount would help to attract the
foreign clients. However, conducting market segment would assist in enhancing the
efficiency within the business. Conducting lab tests for the manufactured seafoods would
help in catering to the health needs of the clients and the customers. Apart from this,
suggesting separate storage facilities for the different seafoods would help in preventing the
instances of poor quality products.
Training is needed in terms of enhancing the skills, expertise and knowledge of the
employees regarding effective handling of the resources. Technology training is essential for
bringing automation in the business of Seafood Traits (Goetsch & Davis, 2014). Post training
tests is crucial for the managers in terms of assessing the capability of the employees towards
making practical application of the learnt skills in performing the operations. Tracking the
scores of the employees is vital for appraising the performance of the employees. This
appraisal acts as a motivation in terms of extracting the required labour.

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Using the means of survey and feedbacks would be helpful for Seafood Traits. This is
in terms of gaining an insight into the specific needs, demands and requirements of the
clients. Liberal approach in dealing with the clients would assure that their viewpoints would
be valued. Evaluation of the proposed changes would be essential for assessing their
effectiveness in terms of the identified and the specified objectives. Kotter’s eight step
change model can be considered for evaluation of the proposed plans (Carayannis, Sindakis
& Walter, 2015).
Answer 4. Executive summary for briefing the marketing plan to senior executive team
Marketing mix would help the personnel involved in Trans Mountain Expansion
Project to seek better placement for the transportation facilities in the mountain region.
Segmenting the labours over the mountain regions would be effective in terms of
constructing the expansion work in an efficient and effective manner. Budgets would prove
beneficial in terms of gaining an insight into the expenses for labour maintenance. Indulging
in alliance with the trade union members would help in dealing with the instances of financial
instabilities. Within this, consideration of demand and supply would be vital in terms of
maintaining the balance between the construction project.
Promoting the benefits of expanding the mountain area through hoardings would
prove effective for making the clients aware. Within this, advertisements for the
inconvenience would improve the relationship with the customers. Rationality in this
approach would help in achieving loyalty, trust and dependence from the clients. Along with
this, briefing the locals about the diversions would be a wise step in terms of ensuring that
they reach to the destinations without much hassles and disturbances. Here, ensuring that the
clients have full access to the websites, would be vital in terms of clarifying their doubts
towards the construction project in the mountains.

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Regular updates from the suppliers would help the personnel to ensure that quality
materials are used for expanding the mountain region. Lab tests for the materials would help
in assuring their feasibility towards enhancing the efficiency within the project related
activities. Testing the skills of the labours is necessary in terms of averting negative outcomes
in the construction activities. Completion of the tasks within the set time limits would reflect
the selection of right candidates. Within the project, health checkups would be conducted for
assessing the risks, which the employees might face during the activities. Reports for the risk
assessment would be sent to the supervisors for making them updated with the latest plans.
As the CMO has resigned, therefore, plans need to be developed for recruiting new
CMO. If it does not suit within the stipulated time, the operations manager can take the
charge. He needs to expose strategic approach towards conducting the activities. Therefore,
his first step would be to conduct meetings, where he needs to brief the employees about the
plans. Next step would be to develop budgets for the items needed for progressing with the
construction activities. After this, drafts along with the budgets needs to be sent to the local
authorities for gaining their approvals.

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References
Bell, E., Bryman, A., & Harley, B. (2018). Business research methods. Oxford university
press.
Bolman, L. G., & Deal, T. E. (2017). Reframing organizations: Artistry, choice, and
leadership. John Wiley & Sons.
Carayannis, E. G., Sindakis, S., & Walter, C. (2015). Business model innovation as lever of
organizational sustainability. The Journal of Technology Transfer, 40(1), 85-104.
Crtc.gc.ca (2018). Canada policy monitoring. [online] Retrieved 8th Dec 2018 from
https://crtc.gc.ca/eng/publications/reports/policymonitoring/2017/cmr5.html
Cummings, T. G., & Worley, C. G. (2014). Organization development and change. Cengage
learning.
Girod, S. J., & Whittington, R. (2017). Reconfiguration, restructuring and firm performance:
Dynamic capabilities and environmental dynamism. Strategic Management
Journal, 38(5), 1121-1133.
Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational excellence.
Upper Saddle River, NJ: pearson.
Lee, J. Y., Kozlenkova, I. V., & Palmatier, R. W. (2015). Structural marketing: Using
organizational structure to achieve marketing objectives. Journal of the Academy of
Marketing Science, 43(1), 73-99.
Maylor, H., Blackmon, K., & Huemann, M. (2016). Researching business and management.
Macmillan International Higher Education.

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Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach.
John Wiley & Sons.
Visitmexico.com (2018). About us. [online] Retrieved 8th Dec 2018 from
https://www.visitmexico.com/en