Cancer Research UK Foundation: A Study on Non-Profit Organisation

This report discusses the Cancer Research UK Foundation, its background, community, programs, and operations worldwide. It defines the NPO's aim, objectives, values, and mission, evaluates its source of funding and impact on society, and analyzes macro factors using PESTLE and SWOT analysis. The report provides recommendations for short, medium, and long-term goals.

COMMUNITY
ENTERPRISE

Table of Contents.
PURPOSE........................................................................................................................................3
Introduction..................................................................................................................................3
MAIN BODY..................................................................................................................................4
Aims and objectives of company...............................................................................................4
Source of funding........................................................................................................................5
Key challenges and opportunities................................................................................................7
Recommendation.........................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1
APPENDIX......................................................................................................................................2

PURPOSE
The report will discuss the Cancer Reserach UK Foundation which is UK's leading non-
profit organisation providing developmental support and emergency relief in the impoverished
areas of the world. The purpose of this research will be to know the background of the quoted
organisation i.e. what it does, the cummuniy it serves, programmes it runs and where it is
operating throughout the world with how many number of volunteers. Further, the study will
define the the NPO's aim, objectives, values and mission. It will describe the organisation's
structure and it's governance. The report will evaluate the NPO's source of funding and it's
impact on the community or society at large. The study will critically analyse the macro factors
by applying PESTLE analysis and SWOT analysis to identify the strengths & opportunities of
the organisation. Lastly, the research will be providing recommendations by prioritizing the
short, medium and long term goals.
Introduction
Cancer Reserach UK Foundation is UK based international Non Profit Organisation
which was established in 2003. It began with an school as education was the best thing that could
be beneficial in long run of the community. Keeping education as a key priority, they have
engaged in various charitable activities like providing shelters to the underprivileged, medical
aid programmes, distributing food, water, cloth to the survivors who faced disaster. It is the third
largest muslim charity in the UK and serve the widows, children of the muslim community by
furnishing education to them.
They are running programmes for the welfare of the society which includes Qurbani also
known as Udhiya where they sacrifice livestock and feed them to the poorest families all over the
world. Another project they are conducting is fulfilling the basic fundamental rights of the
people by providing them water. The organisation had built number of wells, handpumps, tube
wells, distribution of water, filtration plant, roller drum, de-salination plant in different parts of
the globe (Dharmawan and Dirgantara, 2021). Apart from these programmes like providing
livelihood, healthcare, nutrition & emergency facility, supplying food, shelter to orphans &
widows, giving training & education. Zakat projects is also one of the important project being
run by the NPO as it is one of the five pillars of Islam where an adult must have to do charity
from his wealth.

This organisation having its base in UK is operating locally, nationally and inernationally
to various countries. The UK branches had actively participated by helping families who were
suffered during the Covid-pandemic (Mikaresti, Meylani and Perdima, 2021). It has expanded
from Chile to Afghanistan to the Philippines and supported over 50 million needy people around
the world. Some other countries they had worked or are still working are Albania, Bangladesh,
Central African Republic, Ghana, Ethiopia, Kenya,USA, Yemen, Nepal, Syria, Mexico, Sri
Lanka, Rwanda, Zimbabwe, Togo etc.
Cancer research supported the prestigious London Charity day and more than 500
volunteers were offered the chance to serve charitable programme. They also run 8-week and 6-
week volunteering session for individuals who are willing to teach English basics. The total
number of employees in 2021 were around 101 which are further divided into permanent, part-
time and supply in UK. They are mainly dependent on volunteers.
MAIN BODY
Aims and objectives of company
Research Cancer UK is one of the fifth position in top 5 NGO’s in UK and it support
victims during emergencies and disaster. Along with this, vision of the company to be globally
respected non governmental organization know for quality of one time of services and excellence
in every sector. The mission of the company is to provide good quality services in area of health,
education, development, community, disaster management and women empowerment that
empowers as many as lives (Weiss and et.al ., 2020). Moreover, the company follow values
such as respect , integrity, excellence and commitment. The Aim of NGO is to create a good
environment for people and to support them in case of emergency. In addition to this, the
objective of company is to empower education, affordable and easily accessible health care
services as well as develop skill of rural area people for their livelihood.
Moreover, in order to maintain the functional unit of the company it has been following
hierarchical structure that follows a chain of command from the top management to middle and
lower level. Along with this, the structure is in form of pyramid and for each department there
is team leader and the junior mostly works in bottom position. There is vertical chain of
command and every employee is aware about their roles and responsibility at workplace. In
Cancer Reserach UKthe top management of an NGO consist of three entities such as Board of

Directors, The General Assembly and Executive Director. The role of the Top authorities is to
advice their subordinates and take major decision that are in favor of company (Shmatko,
2020). The executive authority have to control and look for three department such as
administrative manager, communication and dissemination manager as well as Programme
manager.
Furthermore, the role of administrative is to look for administrative activities and it
include members like finance assistant and coordinator. The financed manager is responsible
for gathering fund for company as well as coordinator has to maintain communication with
people involved and responsible for programmes and it also responsible for customer relations.
In addition to this, another department is communication and dissemination manager which
include staff members likes public relation assistant and social media manager and they work
closely with administration department people to make sure that NGO’s publication is done
very well. The third department is control by project manager and at this stage activities for
company is decided and executed by manager and other subordinates. Although short term
consultants provides particular services for the project and field staff are hired to achieve target
community.
Source of funding
NGOs use various source of finance project operations and payment for their
administration services and it realy on different ways of finance. Along with this, include
methods like membership dues, goods and services sales, profited firms, charitable foundation
and private contribution. Cancer Reserach UKfoundation make use of donation in which any
people can contribute the amount according to its limit as well as it can make payment through
online and offline payment (Lv and et.al., 2020). Moreover, it is one of the easiest ways to
collect funds and it can be done through event and interested party handover their donation. It is
effective and easy way for finding the capital and quickest way to deal with the challenges.
Another method use by Cancer Reserach UKfoundation is contribution and this is
constant way of gathering finance. The company has collaborated with private firms and they
usually give large amount that helps in investing in NGO’s activity. Moreover, it make use
membership as it is challenging to get grant on regular basis So Cancer research UK has given
membership to large corporation that have to pay certain fee as their memberships dues (Weiss

and et.al ., 2020). Along with this, it also make use of fundraising campaign and it can be
through a booth like social media campaigns and partnership that helps in collecting finance.
The impact of Ngo is positive in society as it play important role in building rural area as
well as securing communities by providing their assistance and services that leads in
developing economic stability and mobility. Moreover, it act much faster than government and
work closely with people and find quick solution for issues. In addition to this, Ngo do not wait
for majority to vote and they provide help of needy people and whole public. It promote
individual led activities and that impact upon whole public as well as provide relief for problem,
education, health emergency.
Cancer research is focusing of the water project with the aim of providing sanitized water
to people. It has been providing with sustainable access to wash as it is the key public issues
and it is one of the greates charities in Islam (Yigitcanlar and et.al ., 2018). The company has
been giving solar pump , water roller drum and implementing hand pumps and tube wells.
Poverty has been raised in year 2020 due to pandemic and climate change. Cancer research is
giving livelihood opportunity to people so that it can earn for their living. Their livelihood
projects are based on individual needs and it benefits the center of work as well as it range from
vocational training related to handicraft, construction of water wells and distribution of
wheelchairs and rickshaws. Thus company believe that providing handicraft training and
opportunity will empower and sustain livelihoods for generations.
Another factor that NGO’s have impact on is educations as there has been increase in
children dropping out from the school. And Cancer research has been sharing the government
burden through promoting education in the country (Suy, Choun and Chhay, 2018). It has
contributed by developing educational institution in remoter areas and across nation and it has
benefited resident as it can receive education at minimum cost and high quality. The
organization have 4 holistic Islamic schools within UK and it offer national syllabus along side
a range of extra curricular activities. It has 6 school around the world and it support Myriad of
ways as well as in Kenya Cancer research foundation has supported Irshad school by fiving
them salaries of teachers and also providing them with essentials like laptop and printer. It also
provide students with primary and secondary supplements for education and it give funding for
teachers and transportation.

Key challenges and opportunities
The Strength of Cancer research is that it has good brand image and due to that it is able to
attract large customer and able to expand their company in other country (Blanco-Gutiérrez and
et.al ., 2020). It is big Ngo so it is able to collaborate with small organization which helps them
in working for the citizens more effectively as the chain o working is expanded. The another
Ngo not only work in one sector which is one of the major strength of the company. It has many
projects that are related to livelihood, education, health and hygiene because of that it is able to
provide services in wide area and it helps in attracting more people. It is one of the largest
donor and due to that most of the small social organization wants to connect with them and it
result in increasing their market share.
Moreover, the weakness of the organization is that it more focused on cancer community
and giving them more advantage and due to that there scope has been limited. It need to build
the community awareness and for that it have to focus on other people. Moreover, it should lay
emphasize on community as whole that are facing issues not on specific religion that will help
in increasing their brand awareness in local as well as international market area (Yazdanifard
and Fong, 2019). The another weakness that company is facing is lack of trust in boards and
due to that there has been issues that delay in project so for that company should focus on
building good environment in workplace area so that everyone work together in order to
achieve organizational goals.
One of the major opportunity that cancer research has is that it can connect with major
business organization as it will help them in generating finance (Christodoulou and Cullinane,
2019). Most of the companies now days wants to connect with NGO’s so that it increase their
CSR activities as it help in building their brand awareness. So it can be great opportunity for Al
–Khair to build relation with them. It can set a contract between such organization that it will
promote their brand and for that it has to pay member ship fees. This will be great sources of
finance and with help of that it can initiate more activities that will be beneficial for the
society. Another opportunity is that it can get involved with government and participate in their
scheme as it will help in getting support of public and will be able to increase their brand
awareness.
Moreover, with opportunity there are threat present in external environment such as high
competition as there are other Ngo’s that provide similar activities. So in order to run the

company it need to come up with innovative ideas that make their Ngo different from others.
Along with this, for dealing with this threat Cancer research is focusing on Muslim community
but it is limiting their scope of work so for that it need to widen their area of activities (Achinas
and et.al ., 2019). However, in external environment there has been major concerns going like
mental health issues and Cancer research can focus on that. Moreover, there has been lack of
financial sources as most of the companies and individual spend limited amount in donation or
crowd funding. So for dealing with this organization can take help of financial initiatives launch
by banks like loan and grants as it is easy and quick way to generate finance for the activities.
Moreover, it has been found that NGO’s are affected by political change as while gathering the
fund though public most of the donation comes from political parties and change in their
landscape will shutdown such funding. Another way political change influence Ngo is through
taxation as changes in tax structure may affect the company as they are exempt from strict tax
laws. Moreover, economic factors may affect business as thriving economic condition of these
company is affecting their growth negatively. Such as during the times of down of economy
there has been risk related to livelihood and low earning. Thus, NGO suffer in this cause
people are more concern about fulfilling their basic needs instead of donation (Thomas and et.al
., 2021).
Moreover, NGOs are related with social welfare and it tries to develop society and for
that it gives direct employment , training and education with aim to change society for the
better. Cancer research is making use of digital marketing in order build the awareness of work
and their ideas and it allow them to reach large number of people through this channels. Thus,
it contributes in improving operational efficiency and finance of company. In addition to this,
Cancer research follow legal rules and regulation in order to avoid interventation of government
as well as it safe the data of employees and customer through data protection act and maintain
their privacy. In case of environmental fact Ngo’s play major role and it is common trend that
political leadership are more interested in taking step for developing society. Thus, Ngo’s are
taking additional step for promoting environmental practice and raise awareness about these
issues.
Recommendation
 It is to be recommended to above mentioned company that it should review their current
practices and make improvements. It can take feedback from outsider and employees

if there any changes needed in functional. Thus, it will help in improving practice and
help NGO to expand and work efficiently.
 Moreover, it must be requested to add budget and it must cover office space, staff
training and fund raising staff as it will help in maintain high capacity .
CONCLUSION
From the above report it has been concluded that NGO also face issues related to finance and
political changes and the way it impact there operational activity. Along with this, it has also
summarized about Al- Khair company its aims and mission as well as management structure
followed by the company in order to sustain.

REFERENCES
Books and journals
Achinas, S. and et.al ., 2019. A PESTLE analysis of biofuels energy industry in
Europe. Sustainability. 11(21). p.5981.
Blanco-Gutiérrez, I. and et.al ., 2020. Evaluating animal-based foods and plant-based alternatives
using multi-criteria and SWOT analyses. International journal of environmental research and
public health. 17(21). p.7969.
Christodoulou, A. and Cullinane, K., 2019. Identifying the main opportunities and challenges
from the implementation of a port energy management system: A SWOT/PESTLE
analysis. Sustainability. 11(21). p.6046.
Dharmawan, D. P. and Dirgantara, P., 2021. Peran Yayasan Cancer Reserach UK Dalam
Komunikasi Kebencanaan Pasca Tsunami 2018 Di Anyer Banten. eProceedings of
Management. 8(5).
Lv, Y and et.al., 2020. A novel thermal management structure using serpentine phase change
material coupled with forced air convection for cylindrical battery modules. Journal of Power
Sources. 468. p.228398.
Mikaresti, P., Meylani, Y. and Perdima, F. E., 2021. Optimalisasi penyampaian materi
pembelajaran seni budaya dan prakarya melalui pembelajaran terpadu berbasis GPO. Jurnal
Bakti Masyarakat Indonesia. 4(1).
Shmatko, N. М., 2020. Regularities of the Process of Organizational Changes in the
Management Structure of the Enterprise. Visnyk ekonomichnoi nauky Ukrain. 2(39). pp.58-62.
Suy, R., Choun, C. and Chhay, L., 2018. Review of Agriculture and Rural Development to
Poverty Reduction in Cambodia: SWOT Analysis. Asian Themes in Social Sciences
Research. 1(1). pp.1-9.
Thomas, P. J. M. and et.al ., 2021. A PESTLE analysis of solar home systems in refugee camps
in Rwanda. Renewable and Sustainable Energy Reviews. 143. p.110872.
Weiss, P. and et.al ., 2020. Funding sources and effects of limited funding in pediatric
pulmonology fellowship programs. Pediatric Pulmonology. 55(1). pp.221-225.
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Yazdanifard, A .P. D. R. and Fong, M. Y., 2019.The Comparison between NGO Marketing and
Conventional Marketing Practices from SWOT Analysis, Marketing Mix,
and... Economics. 2(9). pp.1075-1087.
Yigitcanlar, T. and et.al ., 2018. Impact of funding sources on innovation: evidence from
Brazilian software companies. R&D Management. 48(4). pp.460-484.
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APPENDIX
PESTLE
Political
Change
in the
political
landscape
Economical
 earnings are
low.
 thriving
economic
condition
Social
Social issues
face by
underprivileged
people
Technological
Digital
marketing
Legal
Legal
limitation
Environmental
Taking steps
for developing
society
SWOT
Strength
 High demand services
 One Major donor
 Good brand image
Weakness
 Board of trustee not developed
 Lack of community awareness
Opportunity
 Public service contract soon to be out to
tender.
 Developing links with the business
community
Threat
 Other more established NGO’s
complete similar work.
 Limited financial reserves.
3