Implementing Social Media for Intercultural Virtual Systems Development Teams at Candy Mechanics in London

This presentation discusses how Candy Mechanics, a chocolate manufacturing business in London, implemented social media to improve communication in their intercultural virtual systems development teams. The project aimed to maintain effective communication across different geographies and cultures. The presentation explores the benefits and challenges of virtual teams, including trust, communication, and time. It also discusses Toulmin's model and Porter's Five Model for analyzing competition in the market. References are provided for further reading.

PROFESSIONAL
COMMUNICATION SKILLS
FOR ICT
Subtitle

Introduction
• Candy Mechanics is a business organization in London that
manufacture chocolates.

Aim and Scope
• The aim of the project is to implement social media in order to maintain
• The scope of the project is to develop an intercultural team for different
geography. Intercultural team will help to solve the communication issue
since the scrum is used as the means of communication.

Intercultural virtual systems-
development teams
• Virtual team consists of member from different country and
culture and normally geographically scatter.

Benefits and Challenges
• Trust
• Communication
• Time

Toulmin’s model and Porter’s Five
Model
• Toulmin’s model for the argument (Point, Evidence and Explanation)
to explain how to improve the organizations communication.
• The Porter’s Five model is a tool that helps a business to analyze
competition in the market.
• Threat for New Entrants
• Threat for Substitutes
• Bargaining power of customers
• Bargaining power for suppliers
• Industry Rivalry Porter’s Five Model

References
• Aithal, PS 2016, ‘Study on ABCD analysis technique for business models, business strategies, operating concepts & business
systems’ International Journal in Management and Social Science, vol. 4, no. 1, pp. 98-113, viewed 10 May 2018,
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2779232
• Dobbs, M 2014, ‘Guidelines for applying Porter's five forces framework: a set of industry analysis templates’, Competitiveness
Review, vol. 24, no. 1, pp. 32-45, viewed 06 May 2018, https://cemi.com.au/sites/all/publications/Dobbs%202014.pdf
• Jimenez, A , Boehe, DM , Taras, V & Caprar, DV 2017, 'Working across boundaries:current and future perspectives on gobal virtual
teams', Journal of International Management, vol. 23, no.4, pp. 341-349.
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• Lilian, SC 2014, 'Virtual team:oppurtunities and challenges for e-leaders', Procedia Social and Behavioral Science, vol. 110, pp.
1251-1261.
• Magnusson, P , Taras, V & Schuster, A 2014, 'A process-based explanation of the psychic distance paradox: evidence from global
virtual teams', Management International Review, vol. 54, no. 3, pp. 283-306.
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es.pdf
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