Management of Air Asia Berhad

Running head: MANAGEMENT
Capability analysis of Air Asia Berhad
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MANAGEMENT
Table of contents
Introduction................................................................................................................................2
Insight into the company............................................................................................................2
Discussion..................................................................................................................................2
Internal analysis of AirAsia Berhad.......................................................................................2
SWOT analysis.......................................................................................................................2
Resources and capabilities.....................................................................................................4
VRIO analysis........................................................................................................................4
Strategy exploitation to the key resources.............................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

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MANAGEMENT
Introduction
Management of the organizational operations is necessary in terms of estimating the
outcomes for deciding on the extent to which the activities align with the identified and
specified objectives. In this, capability analysis plays an important role, enhancing the
awareness about the additional resources needed for reaching the benchmark level of
performance (Salazar-Alvarez et al., 2016). Typical components of the capability analysis are
resources and capabilities, which makes the organization stand out from the rest of the
contemporary brands. In this assignment, the aim is to explore the resources and capabilities
of Air Asia Berhad.
Insight into the company
AirAsia Berhad has achieved accolades and glory by emerging as a low cost
Malaysian airline in terms of fleet size and destination. It is one of the largest Malaysian
airline, controlling the domestic and international flight services, operating in more than 165
destinations in 25 countries. The main hub is located at Kuala Lampur International Airport.
The subsidiaries of the company are AirAsia X, Indonesia AirAsia, Philippines AirAsia
among others. The company is owned by Tune Group. According to the ASX trading, the
company is enlisted as MYX:5099 (Airasia.com, 2019). According to the annual report of
2016, the annual revenue was RM 5.01 billion US$ and the net income earned was RM 1.574
billion US$. This is due to the hard efforts of 17000 employees. Adherence to the regulations,
establishes higher standards for the corporate governance. The vision statement caters to the
provision of better quality communication platform to the stakeholders. AirAsia Group
Berhad was enlisted on the main market of of Bursa Malaysia Securities Berhad in November
2004.