logo

Capstone Strategy Assignment Reports

Students are to pick a real organisation of their choice that is either privately or publicly owned. It should be of interest or relevance to their industry sector, job role and/or MBA specialisation. Assuming the role of an organisational consultant, students are to apply their strategic thinking skills by researching the organisation and analysing the factors that clearly identify and explain its competitive advantage. Findings should be presented in a video which provides an overview in a form and tone that is presentable to the organisations executive team. It should be 15 minutes long and contain 10 to 15 slides that assist the executive to understand the findings presented. Areas covered should include: • Introduction. • A brief overview of the organisation. • An analysis of the external and internal environment using appropriate theories and frameworks. • Clear articulation of the competitive advantage identified. • A diagnosis of the strengths, weaknesses, sources and future sustainability

18 Pages1686 Words13 Views
   

Added on  2022-09-14

Capstone Strategy Assignment Reports

Students are to pick a real organisation of their choice that is either privately or publicly owned. It should be of interest or relevance to their industry sector, job role and/or MBA specialisation. Assuming the role of an organisational consultant, students are to apply their strategic thinking skills by researching the organisation and analysing the factors that clearly identify and explain its competitive advantage. Findings should be presented in a video which provides an overview in a form and tone that is presentable to the organisations executive team. It should be 15 minutes long and contain 10 to 15 slides that assist the executive to understand the findings presented. Areas covered should include: • Introduction. • A brief overview of the organisation. • An analysis of the external and internal environment using appropriate theories and frameworks. • Clear articulation of the competitive advantage identified. • A diagnosis of the strengths, weaknesses, sources and future sustainability

   Added on 2022-09-14

ShareRelated Documents
CAPSTONE
STRATEGY
Capstone Strategy Assignment Reports_1
Introduction
• This presentation speaks about various theoretical strategic concepts applied
practically to one of the leading low cost airline – Jetstar.
• It will help the audience about how a company gain competitive advantage
and sustainable performance in dynamic business environment.
• Some of the major theories and framework used in the assignment includes –
PESTEL, SWOT, and VRIO.
Capstone Strategy Assignment Reports_2
Overview of Jetstar
• Incorporated under the Qantas Group, Jetstar is a low-cost airline established
in 2003 and since its establishment, the airline has carried more than 250
million travellers.
• In relation with revenue, Jetstar Group is one of the biggest Asia Pacific low
fare networks.
• Jetstar Group runs more than 5000 flights in a week to approximately 85
locations (jetstar.com, 2020).
Capstone Strategy Assignment Reports_3
External Environment
Assessment of Jetstar – PESTEL
FrameworkPESTEL Framework has bee applied on Jetstar below leaving a direct and indirect
impact on company decision making and strategic direction–
■ Political Factors – These factors concerns with change and practices of
government policies and regulations. For instance, there is a big opportunity
to Jetstar in terms of opening of new routes as China and Australia have
signed up an open skies pact in 2016 (reuters.com, 2015).
■ Economic Factors – Jetstar growth has been hampered due to liberal
international aviation policy by Australian government as there is increase in
outbound travel rather than the likely arrival of tourists.
Capstone Strategy Assignment Reports_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Qantas Airways: International Strategy Management
|14
|2982
|233

DEPSTG Analysis and Megatrends in Australia: A Case Study of Jetstar
|11
|1792
|475

Porter`s Five Forces Model and SWOT Analysis of Qantas
|4
|985
|335

Strategic Analysis of a Multi-national Organisation
|17
|3283
|17

Business Strategy for Jetstar Airways: PESTLE Analysis, Competitive Advantage, and Porter's Five Forces Model
|12
|2716
|105

Analysis of Qantas Airlines: Industry, SWOT and Value Chain Analysis
|10
|2101
|198