Car Dealership: Market Analysis, SWOT Analysis, and Marketing Mix

Running head: CAR DEALERSHIP 1
Car Dealership
Student Name
University Affiliation

CAR DEALERSHIP 2
Car Dealership
Introduction
Background information
This elaborate automotive industry was established a century ago that is back in the year
1860. There has been however tremendous growth and development associated with this
significant global industry. Horse carriages were the pioneers of the developed assembling of the
very many types of locomotives we have in the today’s world (Waterhouse, 2016). The
numerous designs, elaborate manufacturing with the overall marketing and selling of these
automobiles have now been translated into a major industry that is a force to be reckoned with in
the global business world. It has been affirmed and confirmed that it is the world’s best and most
important economic sectors which are brought forward and facilitated by the tremendous and
overwhelming revenue it generates across the globe. It has also been confirmed that the
automotive industry provides the most commonly used mode of transport in the entire world a
fact that further facilitates the accumulation of the tremendous revenue that stabilizes numerous
economies of very many nations across the uttermost parts of the world. Australia is also a very
significant nation as far as the establishment of the automobile manufacturing companies is
concerned. They developed both the car and aircraft at the initial stages but the motor vehicle
industry in the nation assumed more power and stability resulting to numerous and varying car
creations in the utmost parts of the nation. Numerous associations were formed with regard to
safeguarding and championing for the rights and privileges of these very many car developers
(Anisimova, 2016).

CAR DEALERSHIP 3
Scope and performance indicators
The general and overall performance of the retail car industry in Melbourne is quite
tremendous and really encouraging to the potential investors as well as the business owners who
are currently and actively involved in the entire car dealership platform. The elaborate propelling
factors with regard to this consistent and efficient growth vary within the numerous car retailers
that are largely situated in the city of Melbourne as well as the utmost parts of the entire nation
of Australia (Altaf, Hashim, 2016). Strong competitiveness around the local market is one such
vital and most crucial contributing factor to this elaborate prowess in this particular city as well
as the entire nation. This has now made the retailers do whatever it takes so as to register and
effectively achieve the already set goals and objectives within their respective elaborate
organizations. Reduced prices for the numerous and varying vehicles has been the only option
resulting to the esteemed buyer acquiring high-quality vehicles. This has gone to necessitate
increased sales as the more consumers have shown so as to take advantage of the entire scene
which in the long run is more of a win-win situation both the companies as well as the numerous
buyers. Low-interest rates and an elaborate strong employment within the city of Melbourne as
well as the entire country of Australia has served the purpose greatly bringing about this
tremendous prowess in the retail car dealership (Archer, 2017).
The size of the retail sector in the city of Melbourne is quite diverse and wide with over
five hundred thousand automobiles being sold in the year 2017. There are numerous brands
available with the most commonly known being over thirty pieces in the entire city. This,
however, is even much more with regard to the entire nation with over hundred brands being
available and more than two million vehicles being sold in the previous year. Most of the
production is normally done overseas with only about 8 percent of domestic production being

CAR DEALERSHIP 4
registered in the year 2018. The easy import penetration has served the elaborate purpose of
increasing competition within the entire nation resulting in reduced prices of the automobiles as
mentioned earlier on (Australia, 2017).
Discussion
Market Analysis (Pestle)
Political
The elaborate growth and revenue of the retail car dealership in Australia specifically in
Melbourne city have been impacted and brought forward by numerous prevailing external
factors. With regard to the elaborate efforts of the most renowned car developers of developing
vehicles that are not fuel guzzlers as well as ones that are environment-friendly, competition has
skyrocketed with every manufacturer trying to outdo the others. The political scenario within the
Australian nation has greatly impacted positively the car industry (Womack, Isaksson, Lilja,
2016). Elaborate political regulations that are causing favorable fluctuations have been the order
of the day in this highly esteemed nation. This elaborate nation has been a favorite of numerous
automakers in the idea of their establishing manufacturing bases in this country. The import and
export laws have also been favorable to the local car dealers as well as other car developers in
the expansive regions of the word. The extreme and expansive government policies with regard
to the general issue of the car industry have been in the favor of the involved investors which has
greatly supported these developers as well as the entire nation of Australia from the expansive
revenue that has been generated from this business initiative (Baker, 2016).
Economical