Car Production Surges In Eastern Europe

Added on - 18 Feb 2021

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Car Production Surges InEastern Europe
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Assessment of environment of Global Automobile Industry using PESTEL Analysis...............1Assessment of environment of Global Automobile Industry using Porter's Five Forcesframework....................................................................................................................................4CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................8
INTRODUCTIONAutomobile industry is that sector which is engaged on designing, manufacturing,repairing, developing, marketing as well as selling motor vehicles(Alanen, Nikula and Ruutsoo,2017). It is considered as multibillion industry as numerous brands are competing within it tocapture market share. Global automobile industry contributes in development of world economyas it is among the largest economic sector which earns huge revenues. Some of the players insuch industry are material processors, component suppliers, automobile manufacturers, materialproducers and many more. The essay is based on global automobile industry. Some of thebrands within the industry are Volkswagen, Skoda, Renault, BMW, Ford and many more. Theessay includes discussion on assessment of environment of Global Automobile Industry by usingPESTLE Analysis along with Porter's Five Forces Analysis.MAIN BODYAssessment of environment of Global Automobile Industry using PESTEL Analysis.Global automobile industry is mainly involved in operations related with designing,manufacturing, selling motor vehicles in the market according to the customer demands. Themarket structure of such industry is based on oligopolistic structure in which many playersperforms actions to share profit as well as for competition.Market environment of globalautomobile industry includes forces as well as actors which influences capability of anycompany to operate all functions effectively to deliver products or services to end consumers.These forces consists of internal along with external environment which performs actions as perthe position of organisation in the competitive market. To assess the macro environment,PESTEL analysis is used (Internal and external analysis. 2018). Such analysis is a useful tool toanalyse along with monitoring environmental factors that results in impacting performance ofany company within the industry at great extent. Such analysis plays important role inenvironmental scanning by conducting market research as to consider the nature ofenvironmental factors along with understanding business position, growth or decline rate ofmarket and many more. It includes political, economical, social,technological, legal andenvironmental factors that impacts the work in the industry. The PESTEL analysis for GlobalAutomobile Industry is as follows:1
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