Car Rental Business Plan For Australian University Students

BUSINESS PLANFOR EASY GO
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR NOTE

 The car rental industry is one that is booming in the country of Australia
largely because of tourist inflows and the need and desire for comfortable
travel among the average Australian.
 However, there are few car rental companies in the country that cater to
the needs and requirements of Australian university students, especially
overseas students, who need to rent cars that they can use to get to their
job locations on time and do the part time work they have to do, in order to
earn money to pay college tuition fees.
 Easy Go is a new up and coming car rental business that will cater
specifically to such students by making cars for rent available to these
students at affordable rates and giving them the scope of being full owners
of the cars after two years of lease have passed.
 This report prepares a business plan that can be used by Easy Go for
setting up its enterprise and concludes with important recommendations
that the enterprise can take into consideration, to ensure that its business
operations are successful in both initial and later stages.
Introduction

 Easy-Go is an enterprise that is going to provide customers with the option
of renting a vehicle, that is, a car, at an affordable price with the lease
lasting for a period of two years. Customers will be in a position to own the
second hand car if they continue with the lease for the entire length of two
years.
 This is hugely advantageous for the customer as the customer will not only
be able to hire the car for a nominal price whenever they do hire it, but they
will also be in a position to become owners of the second hand vehicle if
they pay a rental fee for the car for a period of two years. The situation is
certainly a win-win situation from the customer’s point of view, especially
for young Australian university students who are in need of vehicles in
order to be able to move around from one destination to another to do odd
jobs and finance their studies.
 Such students will be able to go ahead and use a car to get to university on
time, attend classes, go to the various places where they are performing
part time jobs and return home once again after they are done, in a smooth
and hassle free manner.
Brief about the
Company

 Car rental services are readily available in the country of Australia and
people living in major Australian cities and towns such as Sydney, Melbourne
and Brisbane can hire vehicles for short or long hours in the day as per their
convenience.
 The car rental companies in Australia offer efficient and quality services but
are known to charge a very high price for the services that they offer.
 This in turn implies that car rental facilities in Australia are accessible only to
customers of a high income budget or a middle income budget. Many people
who are in need of car rental services in the country are unable to access
these services because of the high price that is associated with such
services.
 This is especially true for foreign students who are pursuing higher degree
education courses in Australia.
 Foreign students are in need of vehicles in order to make their way to places
of work, where they hold part time positions, and also vehicles that they can
use to get to university in a timely manner in order to be able to attend
classes
Problem Statement