Car Wars at Wolfsburg: Conflict between Porsche and Volkswagen executives

Running head: CAR WARS AT WOLFSBURG
Car Wars at Wolfsburg
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1CAR WARS AT WOLFSBURG
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
1. Write a synopsis of the case in approximately...................................................................2
2. Identify and discuss the sources of conflict between Porsche and Volkswagen
executives...............................................................................................................................3
3. Describe the conflict handling styles used by Wendelin Wiedeking and Ferdinand Piech.
................................................................................................................................................3
4. What was the eventual outcome of this conflict?...............................................................4
Conclusion..................................................................................................................................4
References:.................................................................................................................................5

2CAR WARS AT WOLFSBURG
Introduction
This paper is going to present a brief analysis of the case study- Car Wars of
Wolfsburg by means of answering some of the below mentioned questions. The paper shall
focus on the two renowned companies- the Porsche and Volkswagen. It shall present a brief
summary of the case study which is based on the conflict in between the executives and the
chairmen of these two companies. It shall discuss the sources of conflict in between both the
chairmen and would describe the conflict handling styles that are used by both of them.
Finally, it shall evaluate the outcome of this conflict.
Discussion
1. Write a synopsis of the case in approximately
- In the case study, Car Wars of Wolfsburg, the conflict in between the CEO of two renowned
car companies- the Volkswagen and the Porsche has been discussed. The CEO of
Volkswagen is Ferdinand Piech and that of Porsche is Wendelin Wiedeking (Stowell &
McLarty, 2017). Both the companies were popular in their own field of businesses. It is after
their joint venture that made such a significant difference. The joint venture was a
collaborative decision of both the chairman. Although Porsche depends on Volkswahen
Group for the production of many of its cars, they had a conflict because of difference in their
opinions regarding their vision for the growth and development of the companies after they
had merged. Porsche was not ready to sell its products to Volkswagen and also it had a
significant amount of debts in the market that reached about billions of dollars. This made
Porsche to request Volkswagen to buy some of its businesses. The chairman of Porsche
Wendelin Wiedeking was in an intension of increasing the profit of Porsche at the expense of
its employees and therefore, he tried to display a very bade behaviour towards the
management group which assisted in developing internal conflicts between both the
chairmen.