Car Wash Business Plan - Doc
Added on 2021-02-20
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Port Louis Automatic CarWash Centre
Executive SummaryThis report has discussed the business project of innovative business plan of Automaticcar wash business which has included about the business idea an opportunities of the business.This report also has included the basic idea behind automatic car wash business and the totalinvestment required for the project. Also , this has included the market feasibility of the projectwhat are the various opportunities, threats, its strengths and weaknesses, which is done byconducting SWOT analysis of the project. In order to face the macro-environmental challengesproject manager has conducted the PESTLE analysis. Also, this report has included what will bethe target market of the business and it is financially feasible for the entrepreneur.
TABLE OF CONTENTS1.0 Business Idea and Opportunity Analysis...................................................................................12.0 Investment of the project- Port Louis Auto-Car Wash Centre..................................................23.0 Market Feasibility......................................................................................................................34.0 Target Market and Pricing strategy...........................................................................................75.0 Financial Feasibility...................................................................................................................8Overall Synthesis and Conclusion...................................................................................................8REFERENCES..............................................................................................................................10
1.0 Business Idea and Opportunity Analysis Mauritius is an island nation which is popular place of beaches reefs and lagoons. It isalso one the best tourist spot in the world and has been attracting the tourists across the world.Mauritius as a country has been developing and is also one of densely populated country in theworld. Also the economy of the country has improving which has resulted in improvements instandard of living of people across Mauritius. There are more than 543,623 vehicles which areregistered at the NTA (National Transport Authority) which means that there has been anincrease of 11,826 vehicles in 2018 as compared to 2017 which is 2.2 percent rise. Port Louis isthe capital of Mauritius, it is the city which is located at Port Louis District. Being the capital ofMauritius it is most densely populated city in the country and its roads are always full of trafficand has huge automotive sector (Althoff Philippi and et.al., 2015). Port Louis is in semi-aridclimate has got the wettest months which is from December to April in which more rain fallstakes place during these months. Also, the economy of this city is well stable and people are inmiddle and high income level. This is also full of vehicles, so setting an Automatic car washbusiness in Port Louis is the best business plan and it is also one the best profitable business inthe world. On average it costs $6.3 to wash a car in Mauritius on any non-automatic car washbay but people to willing to pay up to $15 for up-graded car wash bays. Which means that thereis a vast opportunity within this business in Port Louis. Therefore, a business idea to setAutomatic car wash centre is with 5 bays will be the best business plan which also includesvarious car care packs. The company will be registered as Port Louis Auto-Car Wash Centre.Basic Idea of Automatic Car wash system.As per the views of Morgan, (2015) Automatic car is an open bay where a car sits inside the bayand the car is washed without any human efforts. Basic idea behind this innovative car washingbusiness is that a driver has pay for different level of car washing which includes simple carwash at first level, valeting pack which includes eco-steam roof, detailing pack which includespolishing and rubbing and last is All in one pack which includes all three levels of car washingservice. This system also has got various benefits for the customer as customer will get varioustype of automatic car washing service in a minimum amount of time it will take minimum 1 hourfor a customer if he/she chooses the All in one pack. It will prove time saving with high qualityof services to customers. Also, automatic car was bay uses less space as compared to traditionalbays which take lots of space. This system will also save huge amount of water which is the one1
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