Ethics Approval Application for Research Projects

CARDIFF METROPOLITAN UNIVERSITY
APPLICATION FOR ETHICS APPROVAL
When undertaking a research or enterprise project, Cardiff Met staff and students are obliged to
complete this form in order that the ethics implications of that project may be considered.
If the project requires ethics approval from an external agency ( e.g., NHS), you will not need to
seek additional ethics approval from Cardiff Met. You should however complete Part One of this
form and attach a copy of your ethics letter(s) of approval in order that your School is aware of the
project.
The document
Ethics application guidance notes will help you complete this form. It is available
from the Cardiff Met website. The School or Unit in which you are based may also have produced
some guidance documents, please consult your supervisor or School Ethics Coordinator.
Once you have completed the form, sign the declaration and forward to the appropriate person(s) in
your school or unit.
Participant recruitment or data collection MUST NOT commence until ethics approval has been
obtained.
PART ONE
Name of applicant: Click here to enter text.
Supervisor (if student project): Click here to enter text.
School / Unit: Click here to enter text.
Student number (if applicable): Click here to enter text.
Programme enrolled on (if applicable): Click here to enter text.
Project Title: Niche furniture marketing in UAE to penetrate the
market segment and its comparison with the mass
marketing strategy for taking on the market
Expected start date of data collection: The expected start date of the data collection
Approximate duration of data collection: 13 days
Funding Body (if applicable): Click here to enter text.
Other researcher(s) working on the project: If your collaborators are external to Cardiff Met, include
details of the organisation they represent.
Will the study involve NHS patients or staff? No
Will the study involve human samples
and/or human cell lines?
Choose an item.
Does your project fall entirely within one of the following categories:
Paper based, involving only documents in Yes

the public domain
Laboratory based, not involving human
participants or human tissue samples
No
Practice based not involving human
participants (eg curatorial, practice audit)
No
Compulsory projects in professional practice
(eg Initial Teacher Education)
No
A project for which external approval has
been obtained (e.g., NHS)
Yes
If you have answered YES to any of these questions, expand on your answer in the non-technical
summary. No further information regarding your project is required.
If you have answered NO to all of these questions, you must complete Part 2 of this form
In no more than 150 words, give a non-technical summary of the project
This research has proposed to evaluate the strategies required by niche furniture companies in UAE to
penetrate into the market in comparison to the mass marketing strategy. This research will evaluate the
current furniture market in United Arab Emirates to examine the growth rate and potential. This will
facilitate in understanding the current scope and opportunity in the furniture market. The study will also
evaluate the factors affecting the purchase decision of the buyers to develop strategies effective necessary
for increasing market penetration. The comparison between mass marketing and niche marketing in the
niche marketing will also be provided to recommend suitable strategies.
DECLARATION:
I confirm that this project conforms with the Cardiff Met Research Governance Framework
I confirm that I will abide by the Cardiff Met requirements regarding confidentiality and
anonymity when conducting this project.
STUDENTS: I confirm that I will not disclose any information about this project without the prior
approval of my supervisor.
Signature of the applicant: Date:
FOR STUDENT PROJECTS ONLY
Name of supervisor: Date:
Signature of supervisor:
Research Ethics Committee use only
Decision reached: Project approved
Project approved in principle
Decision deferred
Project not approved