Business Plan for Care Home in London, UK

This business plan outlines the establishment of a Care Home in London, UK, providing quality care services to patients and individuals. It includes a market/customer profile, management structure, marketing strategy, costs and pricing strategy, and cash flow forecasts.

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Table of Contents:

Section One A
Scenario: A: B:
Business Overview(approx.250 words)
1.1 Business summary: Please write business outline. (who,what,where, When and how)
CARE HOME would perform into health & care sector that is located in London, United Kingdom and
also renders care services to individuals and patients. Basically, it might be smaller care centre but it have
around 50 beds as during COVID-19 there is shortage of bed and other equipments. It develops a business to
attain the growth and achieve objectives. Additionally, they provides quality facilities and services to all
individuals. Along with this, they would grab the attention of government as well as can maximise the
sustainability into market for longer time period.
1.2 Describe your core product or service:
The core services of CARE HOME is to facilitate the quality and good care services to patients and
individuals. The core services are delivered by the respective organisation is to give them the treatment at the
home that will help in reducing the time as well as efforts of the patients along with their attendant. Such kind
of the service will facilitate in reducing the stress of the patients through providing treatment at door step as
well as they are living with their family which assists in easily curing the disease of the patients of the hospital.
1.3 Your immediate and future business aims:
The immediate as well as future business aim of CARE HOME for becoming a international care
services facilitators to all patients and individuals. Moreover, the main intent of this is to obtain 40% within
global marketplace through rendering quality services and care, medicine and so on to person who came there
for treatments.
1.4 Please state the amount of seed capital requiredand partner investment :
(Up to a maximum of £40,000 – see ‘Assignment Scenarios’ doc. for
clarification)
Particulars Calculation Amount
Sales £50*200 £10000
Less: variable cost £3*200 £600
Contribution Sales-variable cost £9400
Less: fixed cost £10000
Less: estimated cost of sales £10*200 £10000
Net profit £40000

Section One B
Management structure.(approx.250 words)
Management structure is regarded as how entity arranges its managerial
hierarchy. Within among all companies, a hierarchy exists. Additionally, the particular
hierarchy determines the lines of management , communications, role & accountabilities
of those firms.
1.5b Professional team skills: (Outline individual team members transferrable and
professional skills as per your current CVs only).
Within CARE HOME, there are essentially two directors and one supervisor within
ventures. Additionally, their management follows their point of differences from
competitors that are being small family management addition to focuses on qualitative
as well as happy and proficient staffs. Initially they employed about 15 staff who
conducts its activities among 10 to 15 hours into a week.
1.6b Each team member’s roles and responsibilities:
The team of management understand the differences point that would modify the
growth of management. Additionally, there could be requirements for efficacious team of
management that are desires to be hire. Whereas on other sides, one individual would
control advertising as well as distribution practices but this might have efficient
capabilities in specific areas. Along with this, the managers would require while
managing the intent of business. This particular business would drives through director
and managers of specific entity. As manager are accountable for managing the activities
of ventures as well as conducts whole effective course of practices. Also the other caring
staffs would be answerable for taking care of various patients who are coming there for
its treatment.
1.7b. Identify your company’s skill gaps, then chose one role and create a
legal advert with the skills required and their roles and responsibilities.
The gaps of skills are that not whole staffs are hired for specific role is much
proficient for performing effectively within all situation and pressures. For this, training
and development programme would be performed for them. In addition to this, several

recruitment advertisements might be also rendered for different roles such as nursing
staff, ward boy, doctors and others.

Section Two A
The market/customer profile.(approx..250 words)
2.1a Describe your target market profile and where are your proposed
customers based:
The targeted marketplace of CARE HOME is London, UK. In this, the competent individuals are
infected and unhealthy individuals who do not get proper care & medicines daily. Additionally, most of the
people die due to lack of care services and medical treatment. Therefore, the main targeted people of CARE
HOME are infected and unhealthy individuals of United Kingdom mainly into London.
2.2a Describe your perceived competitive advantage/USP:
USP is undertaken as the unique selling price in management structure canvas. Moreover, it is the
strategies of marketing to create awareness among individuals related to its care services that its firms
management are rendering to them and also improve their brands goodwill higher. Therefore, the competitive
advantage or USP of CARE HOME is facilitating quality services and caring staff along with advanced
equipments for its patients. Also, they provide 24*7 and free services to poor people effectively and efficiently.

Section TWO B
Marketing(approx.300 words)
2.3bExplain your market research with references,
In context of CARE HOME, the market research is conducted as this is the process for ascertaining the
quality care services. Moreover, it allows an entity for discovering the targeted market as well as gain its
perceptions and gaain feedbacks from individuals related to their interests in services or facilities. For this, the
research of market would be performed with aids of secondary research method. In addition to this, it has been
evaluated that due to COVID-19 enhances the number of patients. So, the admission rate of hospital during
COVID -19 into England enhanced up to 11.26 per individuals at end of March, 2022. Also, admission rate
maximise into most English regions as well as for much age groups into latest weeks.

2.4b Competitor analysis
(Based on your market research, analysetwo key competitors and explain how
your business will compete with them) (You may consider a SWOT here)
SWOT analysis of CARE HOME evaluates themselves through their strengths, weaknesses,
opportunities and threats. Additionally, it is a proven framework of management that enables their business
performance in comparison to its rivals. So, SWOT analysis of CARE HOME is as follows:
Strengths Weaknesses
 This would be the non profitable care centre
and having proficient & experienced staffs.
 Emergency response system along with 24
* 7 emergency helpline, fast and effective
responses.
 It also provides quality services and
facilities.
 The much efficient and experienced
surgeons.
 Bounded concentration upon exploring
beside United Kingdom.
 Less concentration upon opening events and
not partnership activities.
 Less number of staff.
Opportunities Threats
 They would able to utilise advanced
medical equipments and treatments.
 High competitors.

2.5b Marketing strategy
(describe your marketing strategy, with reference to researched materials.
Identify the most appropriate strategies, (You may consider a 4 or 7ps etc. )
Marketing strategy is describes as the business whole game plan in order to reach the perspective of
clients as well as turning them in consumers of its services and facilities. Additionally, this includes the firm’s
value proposition, key brand messaging, and information on targeted consumer demographics and other higher
level components. So, CARE HOME use marketing mix which are discussed below:
Product: The commodities or services which are being facilities that delivers advantages to those who
undertakes it. So in respect of CARE HOME, they provide quality and effective services.
Price: CARE HOME is adopting the lower services pricing costs.
Place: For this, CARE HOME provides the quality services to all people but much focuses towards London
People.
Promotion: In respect of promotion, CARE HOME adopts social media channels such as face book, insta and
others.

Section Three A
Operations and logistics(approx.150 words)
3.1a Premises and location.:
The location and premises where they want to introduce their CARE HOME is London, UK. The
organisation has chosen this location because the business environment within the United Kingdom is highly
effective and offers a wide number of opportunities for the growth as well as development of the business. It
should be established on the ground floor and offer its services to the doorstep of the patients that will help in
reducing the maintenance cost. This will provide a competitive advantage to the company and will also provide
assistance in increasing the volume of sales operation. It helps the organisation in enhancing the level of
profitability as well as productivity within the workplace that will positively influence its business performance.
3.2 Equipment& Set up Costs and suppliers:
Product Supplier Cost.
Advance
Rent/deposit
David Garland 5000
MRI machine Peter Morgan 2000
PET machine Martin Amlyn 5000
Beds Tom Kartel 5000
Oxygen supplying
machines
Catty Perrying 4000
Syringes Rackel Johnson 750
Blood Pressure
machines
Jacob Federer 1500
Total 23250
3.2a Transport needs:
The facility of the transport get managed through the self-truck as well as at the door step of the each
patient. This will enhance customer loyalty and helps the company in acquiring a large number of customer
base.
3.2a Legal requirements:
Registration of the sector of health care must be made with the assistance of the
government of the country in the form of a start up business. The large number of
various members of the respective sector of health care are accountable for adhering
the legal rules and regulations of the business.

3.2a Insurance requirements:
The area of health care must acquire the insurance for the tools, machineries a
well as other essential equipments. This will provide assistance to the organisation in
protecting its business from the extreme losses and harms that may occur uncertainly or
certainly.
3.2a Other required Certifications:
In context to health care sector, the certificate from the multiple departments of
this field of United Kingdom presents that the specialisation of the different diseases are
cured by the respective organisation.
3.3 Fixed monthly Costs as per cash flow:
Items Costs
Payment of rent 3100
Salary to the nurses as well as other
members
4650

Section Three B
Costs and pricing strategy(approx.150 words)
Product/service name ( Select a single unit) Dementia treatment
Cost to your business per unit £20
Price you charge per unit £25
Profit margin (£) £5
Profit margin (%)
(Profit / Price x 100 = Profit margin)
( 5 / 25 * 100) = 20%
Mark up (%)
(Profit / Cost x 100 = Mark Up) ( 5 / 20 * 100) = 25%
3.4b Your Pricing Strategy:
CARE HOME is adopting Penetration pricing strategy in which prices of the products as well as the care services are offered at less price in comparison
to other rivalries that are available in the market place. There are a large number of other institutions that are offering the care services for the treatment of the
Dementia. The level of rivalry is extreme high within the market place and if the hospital will charge the prices more in comparison to its competitors, then it
will loose its a large number of market share. It will result in reduction of the level of profitability as well as efficiency within the organisation. By making use
of the penetration pricing strategies, the respective company will be able to capture huge market share and can promote the welfare within the society.

Section Three C
Cash Flow forecasts(approx.150 words)
3.5cRealistic cash flow Sales and costs forecast, including next 3 years’ projections, assuming you’ve received the start-up fund’s
you’ve requested. (Please edit to suit your need)
45 Jan Feb M
a
r
Apr May June July Aug Sep Oc
t
Nov Dec Total
CASH IN:
Sales
Loan
Owner’s money
Other investment
Total Cash In
CASH OUT:
Set-up Costs (per
3.2)
Variable Costs:
Materials.
Direct labour
Fixed Costs:
Salaries

Rent.
Rates
Staff Wages.
Utilities/Gas/Elec
Phones.
Freight & Postage
Stationary.
Promotion & Ad.
Website.
Accountant
Legal
Transport
Vehicles
Insurance
Maintenance
Computers.
Misc.
Loan repayment.
Interest on loan.
Total Cash Out
Net Cash In/(Out)
Opening cash
balance
Closing cash
balance
3.5.1 C: Three-year projections, annual proposed sales and Net profit only
This section is included in appendix

3.5.2 C:Notes and assumptions to cash flow and projections:
We assume that the repayment of the loan has been made at the end of the 10th year and it has also been noticed that the growth rate will be
10% in comparison to the previous year whether it is revenue or expense.
Conclusion:
As per the above, it has been concluded that, it is essential for all firm to develop a business plan for their expansion, growth and others. Additionally,
for it, it is much essential to decide the appropriate place, price and promotion strategy. Along with this, SWOT analysis are also performed which would aids
them in understanding their new business strengths, weaknesses, opportunities and threats. Also, it is vital to develop market strategy as it is known to be
business whole game plan in order to reach the perspective of clients as well as turning them in consumers of its services and facilities. Additionally, this
includes the firm’s value proposition, key brand messaging, and information on targeted consumer demographics and other higher level components.

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Appendix
1. Cash flow statement.

J an Feb Mar Apr May J une J uly Aug Sep Oct Nov Dec Total
CASH IN:
Sales 3060 13590 14526 14256 15485 15625 16547 15012 14562 15268 15425 15478 168834
Loan 30000 nil nil nil nil nil nil nil nil nil nil nil 30000
Owner’s
money 10000 nil nil nil nil nil nil nil nil nil nil nil 10000
Other
investment nil nil nil nil nil nil nil nil nil nil nil nil 0
Total Cash In 43060 13590 14526 14256 15485 15625 16547 15012 14562 15268 15425 15478 208834
CASH OUT:
Set-up Costs
(per 3.2) 20750 nil nil nil nil nil nil nil nil nil nil nil 20750
Variable
Costs:
Materials. 1204 1265 1352 1345 1256 1456 1200 1452 1236 985 745 689 14185
Direct labour 368 369 369 369 368 412 412 413 413 412 413 413 4731
Fixed Costs:
Salaries 4500 4500 4500 4500 4500 4500 4500 4600 4600 4600 4600 4600 54500
Rent. 3100 3100 3100 3100 3100 3100 3100 3100 24800
Rates nil nil nil nil nil nil nil nil nil nil nil nil
Staff Wages. nil nil nil nil nil nil nil nil nil nil nil nil
Utilities/ Gas/ E
lec 245 245 245 245 245 245 245 245 260 260 260 260 3000
Phones. 37 40 41 39 41 44 38 37 40 40 43 44 484
Freight &
Postage 42 46 56 25 65 45 78 52 65 98 74 45 691
Stationary. nil nil nil nil nil nil nil nil nil nil nil nil
Promotion &
Ad. 452 462 462 452 462 452 462 462 451 425 425 489 5456
Website. 412 59 59 59 59 59 59 59 59 59 59 59 1061
Accountant 150 150 150 150 150 150 156 156 156 156 156 156 1836
Legal 200 nil nil nil nil nil 215 nil nil nil nil nil 415
Transport 250 256 254 256 251 253 265 262 245 262 252 242 3048
Vehicles 125 125 154 156 159 158 160 162 154 165 165 167 1850
Insurance 365 nil nil nil nil nil 365 nil nil nil nil nil 730
Maintenance nil nil nil nil nil nil nil nil nil nil nil nil
Computers. 304 14 17 14 15 18 19 17 15 15 14 15 477
Misc. 14 14 15 16 17 18 15 14 15 14 15 15 182
Loan
repayment. nil nil nil nil nil nil nil nil nil nil nil nil
Interest on
loan. 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 18000
Total Cash Out 30918 9045 9174 9126 12188 12410 12789 12531 12309 12091 11821 11844 156246
Net Cash
In/ (Out) 12142 4545 5352 5130 3297 3215 3758 2481 2253 3177 3604 3634 52588
Opening cash
balance 10000 19042 20487 22739 24769 28066 31281 35039 37520 39773 42950 46554 50188
Closing cash
balance 19042 23587 25839 27869 28066 31281 35039 37520 39773 42950 46554 50188 90376

2.Three year projection.
Year 1 Year 2 Year 3
CASH IN:
Sales 185717.4 204289.1 224718.1
Loan 30000 30000 30000
Owner’s money 10000 10000 10000
Other
investment 0 0 0
Total Cash In 229717.4 252689.1 277958.1
CASH OUT:
Set-up Costs (per
3.2) 20750 20750 20750
Variable Costs:
Materials. 15603.5 17163.85 18880.24
Direct labour 5204.1 5724.51 6296.961
Fixed Costs:
Salaries 60005 66005.5 72606.05
Rent. 40920 45012 49513.2
Utilities/Gas/Elec 3300 3630 3993
Phones. 532.4 585.64 644.204
Freight &
Postage 760.1 836.11 919.721
Promotion &
Ad. 6001.6 6601.76 7261.936
Website. 1167.1 1283.81 1412.191
Accountant 2019.6 2221.56 2443.716
Legal 456.5 502.15 552.365
Transport 3352.8 3688.08 4056.888
Vehicles 2035 2238.5 2462.35
Insurance 803 883.3 971.63
Computers. 524.7 577.17 634.887
Misc. 200.2 220.22 242.242
Loan repayment. 0 0 0
Interest on loan. 18000 18000 18000
Total Cash Out 185510.6 204061.7 224467.8
Net Cash
In/(Out) 44206.8 48627.48 53490.23
Opening cash
balance 55206.8 60727.48 66800.23
Closing cash 99413.6 109355 120290.5

balance