Career Action Plan for Digital Marketing: Personal Analysis, Skill Gap Analysis, and SMART Objectives

This report provides a career action plan for digital marketing, including personal analysis, skill gap analysis, and SMART objectives. It covers the development of skills such as leadership, team working, and problem-solving, and includes a CV and LinkedIn profile.

Career Action Plan

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Personal Analysis...................................................................................................................3
Career Action Plan.................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8
APPENDIX......................................................................................................................................9
CV...........................................................................................................................................9
LinkedIn profile....................................................................................................................11

INTRODUCTION
The concept of career action plan is considered as a major perspective of an individual
for the purpose of meeting and accomplishing different goals and objectives in a particular
period of time that are associated with career. Within academic life, career action plan play a
great role through developing a wide number of opportunities which are significant for growth of
career. Within academic as well as professional life, it becomes very crucial for an individual to
consider career action plan in an effective and precise manner in order to get success in career
related life (Homsey, 2021). This report is based on the preparation of a professional CV as well
as LinkedIn profile for assisting career of a person. In this report, there will be a critical personal
analysis of major strengths and weaknesses of own. On the basis of CW1 project, the job
opportunity identified is digital marketing and skills required for it includes technical skills,
creativity skills, critical and analytical thinking skills, advertising skills, decision-making skills
and many more.
MAIN BODY
Personal Analysis
Within academic life, it is very significant for an individual for performing personal
analysis for the purpose of attaining targets and aims of the business. I am individually interested
in the digital marketing of an organisation in order to evolve it on a large scale. As per my
understanding, there is greater responsibility of an individual to develop and improve a wide
number of skills and the base of knowledge regarding the digital marketing for the growth as
well as development process. I self get stimulate from the Tesco digital marketing manager as
the personnel can manage its business transactions in various countries through the process of
digitalisation (Jemini-Gashi, Duraku and Kelmendi, 2021). I understand that digital marketing
manager of Tesco has faced a lot of challenges as well as opportunities that is why it becomes
typical for a digital marketing manager to manage all tasks and activities through the process of
digitalisation.
Currently, I have effective communication skills, decision-making skills, creativity skills,
critical and analytical thinking skills, time management skills and many more. I am also having
some sort of knowledge regarding the practices of digital marketing within an organisation. As
per my understandings, digital marketing provide assistance to a business in conducting

interactions with its large number of market share at the time when they are online and is
effective within all the industries. I have developed communication skills through conducting
communication with strangers and taking participation in academic activities like debate, etc. I
am creative at work and there the this kind of skill will help me in case if I choose digital
marketing sector. The development of these skills are all my strength which helps me in gaining
competitive advantage over my competitor (Kauffeld, Güntner and Ebner, 2022). However, I am
lacking behind in team-working skills, leadership skills, problem-solving skills, managerial
skills, etc. due to which these skills may be threat for me in my future course of period. These
skills are my weaknesses which will create barriers for me in achieving my short-term and long-
term objectives. These weaknesses are the areas on which I am required to focus on for my
personal development. My SWOT Analysis is given as below:
Strengths Weaknesses
 I am good at communication skills
which would help me in doing effective
communication within business.
 I am able to make my own decisions
that would help me in taking quick
decisions within workplace where I
would work as a digital marketing
intern.
 I am weak at leadership skills and for
developing such skill within me, I have
to exercise on more projects and evolve
situational awareness within me.
 My another weakness is that I have less
managerial skills in IT sector so I need
directions for doing task associated
with such kind of skill.
Opportunities Threats
 This is an opportunity for me to evolve
technical skills within me as it would
facilitate me in my profession of digital
marketing intern.
 Another opportunity for me is to
enhance the base of my knowledge in
Technological sector so that it would
provide assistance to me in performing
my job role of digital marketing intern
 This can be a threat for me if
competition within technological
department would extend in future
period as I will be having less
experience as well as knowledge in
dealing with business operations
(Mellifont, 2020) .
 Rapid changes within technological
sector can also be a threat for me as

effectively. with passage of time , it is sure that
there will be technological
advancements in near future but my
ineffective technical skills can become
a threat for me at that time.
Skill Gap Analysis:
It is used for determining the gap or difference between desired and current state of a
person within workplace (Mertz and Neiles, 2020). This kind of analysis will facilitate it in
recognising what skills and knowledge are lacking among manpower of organisation. The
personal skill gap analysis is given as under:
Skills Personal audit questionnaire 1 2 3 4 5
Communication
skills
Effective in conducting
communication as well as persuading
candidates which will facilitate in
attracting more customer-base.
*
Leadership skills Not so effective in guiding,
motivating and instructing human
resources and assist in enhancing
organisational effectiveness as a
whole.
*
Creative skills Good in creativity in designing
effective and attractive posters and
brouchers which will help in gaining
competitive advantages.
*
Analytical and
critical thinking
skills
Good at this kind of skill and
analysing the situations which will
provide assistance in making
effective business decisions.
*

SMART Objectives
These are the objectives that provide assistance to a person through giving guidance for
process of goal setting (Naidoo and et.al., 2019). To make sure goals of an individual are
reachable and clear, objectives should be more specific, measurable, attainable, realistic and time
bound. I have also set SMART objectives which would facilitate me in improving and
developing different skills and capabilities. SMART objectives for developing and improving
different skills and abilities is given as follows:
Specific: According to such factor, I have the objective of developing a wide variety of skills
and capabilities such as leadership skills, problem-solving skills, managerial skills, etc (Peila-
Shuster, Tandy and Gonzalez-Voller, 2021). The development of these skills would assist me in
evolving my capabilities to do a specific task.
Measurable: As per this factor, I would measure my specific objectives through assessments,
past experiences which are gained by me. On the basis of assessment, I can measure my
performance regarding development of skills that whether I am going in the appropriate direction
or not. I would develop and improve all the skills in which I am lacking within 4 weeks and for
doing so, I would complete my assignments and attend semesters, workshops and many other.
Achievable: As per this factor, I will make so much efforts by joining workshops, semesters and
many more. I would also watch online videos and join campaigns for developing and improving
team working skills. I would develop and improve my all of these skills within 4 weeks and after
that I would join at least 4 campaigns which will help me in development of team-working,
problem-solving and leadership skills.
Realistic: This is last but not the least factor of SMART objectives and according to such factor
I would be able to develop as well as improve team-working skills, leadership skills, problem-
solving skills, etc. It would really provide assistance to me in attaining success within my career
effectively and efficiently.
Time Bound: This is the end of SMART objectives and here, I am defining the time frame in
which I would develop and improve all of the skills in which I was lacking (Walker‐Donnelly,
Scott and Cawthon, 2019). I have set a period of 4 weeks for the purpose of developing such
skills within me in a precise and effective manner.
Career Action Plan
Skills Action Plan Resources Time frame

Leadership skills By taking more responsibilities
that can assist me to develop
such kind of skill. Taking
initials within project,
handling complex projects,
inspiring others will also help
me in development of this
skill.
Games, online
training sessions,
mentors, advisors
and coaches.
Within 3 weeks
Team working skills Through taking participation in
group discussions, joining
campaigns and taking sessions,
cultivating open
communication and many
more. These are the ways
through which I can develop
such kind of skill within me.
Group discussions,
campaigns,
friends, family,
relatives,
colleagues.
Within 2 weeks
Problem-solving skills Through recognising
problems, defining elements
and examining possible
solutions along with acting on
resolving problems which will
facilitate me in development of
this skill.
Research,
managers,
employees, active
listening, team
members, group
discussions.
Within 4 weeks
CONCLUSION
From above explanation of report, it has been concluded that career action plan plays a
major role in the overall development of an individual. This helps them in improving and
developing a wide variety of skills and knowledge which is very helpful within their career.
Within this report, there have been a personal analysis and along with it SWOT Analysis have
also been conducted that have explained the strengths and weaknesses. Moreover, the skill gap

analysis have also been performed in order to cover the gaps for developing skills effectively.
Furthermore, there has been a career action plan which has described the actions to be taken as
well as resources along with time frame required in order to develop the skills in an effective and
efficient manner.

REFERENCES
Books and Journals
Homsey, B. O., 2021. An Action Plan for Artistic Identity and Career Development. Dance
Education in Practice7(1), pp.19-25.
Jemini-Gashi, L., Duraku, Z. H. and Kelmendi, K., 2021. Associations between social support,
career self-efficacy, and career indecision among youth. Current Psychology, 40(9),
pp.4691-4697.
Kauffeld, S., Güntner, A. V. and Ebner, K., 2022. Career Coaching. In International Handbook
of Evidence-Based Coaching (pp. 137-149). Springer, Cham.
Mellifont, D., 2020. A critical exploration of university policy supporting the employment and
career development of people with disability in the Australian academy. Australian
Journal of Career Development, 29(2), pp.117-126.
Mertz, P. S. and Neiles, K. Y., 2020. Scaffolding Career Skills into the Undergraduate
Curriculum Utilizing a Backward Design Approach. In Integrating Professional Skills
into Undergraduate Chemistry Curricula (pp. 43-55). American Chemical Society.
Naidoo and et.al., 2019. A group-based career guidance intervention for South African high
school learners from low-income communities. In Handbook of innovative career
counselling (pp. 665-685). Springer, Cham.
Peila-Shuster, J. J., Tandy, K. N. and Gonzalez-Voller, J., 2021. Turning the page: A career
construction counseling group design for mid-to-late career unemployed adults. The
Journal for Specialists in Group Work, 46(2), pp.172-186.
Walker‐Donnelly, K., Scott, D. A. and Cawthon, T. W., 2019. Introduction: Overview and
application of career development theories. New Directions for Student
Services, 2019(166), pp.9-17.

APPENDIX
CV
Curriculum vitae

LinkedIn profile