Career Action Plan and Self-Reflection Report for Marketing Profession

This report provides a personal analysis of an individual fitting the required skills in order to getting selected for the vacancy of marketing manager. It also includes the career action plan along with the effective CV covering the personal and professional skills & experiences.

Module: (MG410) Career Viewpoint
CW2
Career action plan and
Self-reflection report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PERSONAL ANALYSIS...........................................................................................................1
CAREER ACRION PLAN.........................................................................................................2
CONCLUSION................................................................................................................................5
References:.......................................................................................................................................6

INTRODUCTION
Career is defined as the part of life which is afraid with employment or economic
activity. Development of career of an individual is done only by improving the current skills,
choosing the option of career along with advancing the career path. Development of personality
is also related with the better career of an individual. In simple words, career can be defined as
the growth and development of skills of an individual which will used in the future. Career plan
help the person to select the best option of career so that the current skills and knowledge can be
utilized in a proper manner. Marketing profession is being selected for this report. This option of
career has been selected on the basis of the present skills, knowledge and experiences o an
individual. This report deals with the personal analysis of an individual fitting the required skills
in order to getting selected for the vacancy of marketing manager. Along with this,it also include
the career action plan along with the effective CV covering the personal and professional skills
& experiences. Evaluation of personal skills is necessary as it is useful in analysing the level of
competition in some specified areas and sector. In order to identifying and improving the speical
skills, career action plan plays an important role.
MAIN BODY
PERSONAL ANALYSIS
The given scenario is describing about the market industry. It has been analysed that the
marketing profession have a better career in future due to increase in competition in the market
as the marketing manger perform the several activities for the purpose of attracting the customers
towards the organisation. As the competition increase, the importance of marketing ativities and
the executive also increase. I have analysed that I have relevant skills to make my career in the
marketing profession. I select this option for my career because of my passion and interest. I
have interest in the marketing sector since graduation. Also, the innovation process will never
end in this sector as the marketing department always work to expand the innovation and bring
new ideas in the business. Due to continuous innovation in this sector, the job of marleting
manger become my dream job. The previous part of this report i.e. CW1 explained several of
skills which are required to be an effective marketing manager. The skills which are being
identified from previous part of this report include communication, data analytical, attention to
detail, adaptability and creativity.
1

From these identified skills, it has been found that I do not have all the skills which are
being necessary for gaining the position of marketing manger in an organisation. Currently, I
have some skills which are required for marketing profession, including communication and data
analytics. On the other side, I found lack of skills within myself related to the marketing
profession such as attention to detail, adaptability and creativity. For the purpose of performing
the tasks of marketing manager, it is necessary for me to develop the above mentioned skills as it
help me perform all the marketing activities in an effective and efficient manner. Effective
communication skills are plays an important role in the job profile of marketing manager. A
manager have to manage the entire team, hence the marketing manager have to communicate all
the marketing plans with their team members in order to completing all the marketing activities
in an effective and efficient manner. Analysing the data is also an important task for a marketing
professional as the marketer use that data for the purpose of analysing the demand of customers.
By the use of data, I can provide the best service and products to the customers which result in
the achievement of organisational goals and objectives. Several of companies hire some
employees only for the purpose of analysing the data. My data analysing skills help me in getting
a goo job profile in marketing profession as it is the responsibility of marketer to prepare the
effective data of customers which is also useful while providing information related to the newly
launched product and services to the potential customers. On the other hand, it is also necessary
for me to give attention to the details as the details given by the marketers or received from any
secondary source may be useful for the organisation. Along with this, the adaptability and
creativity are the skills which are found as important for me in order to building my career as a
marketing profession. As these skills are found as important, so I have to work on this for the
purpose of bringing improvement in myself, as it leads to my future growth and development.
CAREER ACRION PLAN
It refers to a tool which is a need for an individual for the purpose of bringing
improvement in the specific weaker sections of an individual. In order to developing the skills in
an individual, it is required to make effective career action plan. It help in doing the evaluation of
skills which an individual want to develop. I also have a need of developing a career action plan
so that I can develop the relevant skills which are required to have in a marketing professional.
My career cation plan is given below:
2

SKILLS SIGNIFICANCE HOW IT CAN BE
DEVELOPED
JUDGING
CRITERIA
TIME
DURATION
Attention to
detail
The marketing
manger is required to
have the skills of
providing effective
attention to the
details which are
being received from
any of customer,
supplier,
management
executive. The
marketing manager
required to perform
actions on the basis
of several details.
Sometimes the
secondary data is
useful to take the
effective decisions in
the organisation
related to the product
and services of an
organisation.
I can develop this
skills within me by
analysing the
several secondary
data available on
several sources
such as newspaper,
articles, internet
and many more.
Along with this, I
have to develop the
learning skills in
my self by listing
all the thoughts and
views of
employees so that I
can conclude any
specific strategy
which is beneficial
for the
organisation.
The development of
skills related to the
attention to the
details have been
evaluated on the
basis of evaluation
of thoughts and
views of other
employees available
in the market. The
development of
Effective listing
power in myself can
result in the
development of this
skill.
6 months (By
June 2022)
Adaptability The market condition
are changing
constantly, so the
marketing manager is
By doing the
management
course I can
enhance my
By the result of that
management course,
IO can judge the
skills of adaptability
1 year (By
December
2022)
3

require to adopt the
changes in an
effective and efficient
manner. The changes
in the environmental
factors of the
organisation state that
the management is
required to adopt the
changes according to
those factors. It is
necessary for the
organisation for
surviving in the
market.
adaptability skills a
s the I will get to
learn about the
changes taking
place in the
environment of
organisation.
in myself .
Creativity This skill is important
for a marketing
professional as the
marketers are
responsible for
performing the
several marketing
activities which can
attract the customers
towards the
organisation. The
availability of
creativity in the
marketing activities
influence the
customers to buy the
By doing research
over internet and
analysing the new
creative ideas of
marketing
activities, I can
enhance the skills
of creativity in
myself. Along with
this, by analysing
the marketing
strategies and
activities of
competitive
organisations.
The result of several
marketing activities
help me in
evaluating the
creative skills in
myself. As the
creative marketing
activities and
strategies attract the
more customers in
the market.
2 months (By
February 2022)
4

products and
services. The
organisation is
required to have the
marketing manager
with creative
thinking. So that they
can develop the
effective marketing
strategies and
activities.
CONCLUSION
It has been concluded from the above report that career viewpoint plays an important role
in analysing and determining the current skills of an individual. It helps in taking the relevant
decision related to the future. The individual can also analyse that which skills are required to be
developed for a specific job role. Along with this, action plan has been prepared for the purpose
of tracking the advancement in skills of an individual. It helps the individual in enhancing the
skills in an effective and efficient manner so that the skills related to the specific job profile has
been enhanced.
5

References:
Books and Journals
Amato, C., 2017. Experiential learning from the continental viewpoint: If the cap fits…. In Re-
thinking Legal Education Under the Civil and Common Law (pp. 13-26). Routledge.
Freischlag, J.A. and Faria, P., 2018. It is time for women (and men) to be brave: a consequence
of the# MeToo movement. Jama. 319(17). pp.1761-1762.
Matheny, M.E., Whicher, D. and Israni, S.T., 2020. Artificial intelligence in health care: a report
from the National Academy of Medicine. Jama. 323(6). pp.509-510.
Morris, R. and et.al., 2021. A taxonomy of dual career development environments in European
countries. European Sport Management Quarterly. 21(1). pp.134-151.
Shingo, S., Dillon, A.P. and Bodek, N., 2019. A Study of the Toyota Production System From an
Industrial Engineering Viewpoint: From an Industrial Engineering Viewpoint.
Takahashi, Y., 2019. The Impact of Increased Utilisation of Microelectronics on Employment,
Production Process, and Job Organisation-The Japanese Viewpoint. In Management
Under Differing Labour Market and Employment Systems (pp. 427-440). De Gruyter.
Wehmeyer, M.L. And et.al., 2019. A crisis in career development: Life designing and
implications for transition. Career Development and Transition for Exceptional
Individuals. 42(3). pp.179-187.
6