Career Viewpoint MG410: Developing a Comprehensive Career Plan

This report outlines a career action plan developed through personal analysis, focusing on skills, knowledge, and professional goals. It emphasizes the importance of a well-defined career path for achieving success in the marketing and management field. The report includes a skills review, highlighting the need for problem-solving abilities, creativity, and effective communication. It also covers the development of a Curriculum Vitae and LinkedIn profile to enhance job prospects. The action plan details specific steps to improve teamwork, communication, time management, IT skills, and social media engagement. Ultimately, the report aims to provide a roadmap for continuous professional enrichment and career growth, aligning personal strengths with industry trends and consumer behavior.

Career Action Plan

Table of Contents
INTRODUCTION...........................................................................................................................1
PESRONAL ANALYSIS................................................................................................................1
CAREER ACTION PLAN..............................................................................................................3
Curriculum Vitae.........................................................................................................................5
LinkedIn Profile..........................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The career view point helps people move on to different stages of life, and in order to
succeed in their work. To have a successful career, there must be an appropriate career plan that
will provide the right direction to reach your career goal. It can be carried out after graduation to
find a suitable job in the field that interests the person. According to a comprehensive skills
review conducted at cw1, it was found that the retail sector is growing rapidly, and there are
many autonomous opportunities for new team members. Marketing managers must work to
understand the ever-changing needs of their customers so that their needs can be met based on
your specific needs and requirements. The goal of serving as a marketing manager requires
problem-solving abilities and creativity, new skills, marketing skills, and gaining valuable
knowledge to develop an effective marketing strategy. This report analyzes a person's strengths
and knowledge about requirements based on the strengths and weaknesses of skills. The report
will focus on having a CV and developing a LinkedIn profile, a job for a person. Proficiency
depends on the field in which a person would like to study. In addition career action is being
prepared that can help student to achieve their goals and objectives.
PESRONAL ANALYSIS
Personal analysis of the personality of students in the direction of their personal
development and professional improvement of the human personality. This assessment will help
me to solve problems get insight about my strengths, weaknesses, skills, and knowledge.
Following my personal analysis of the career path that I have chosen for my professionalism,
marketing and management. To have a successful career enrichment, my main motive is to strive
to be a constant increase in the CV along with my LinkedIn profile. This is due to the fact that
social networks currently play a leading role in creating jobs. On this platform, the recruiter and
candidate can communicate with each other (Lam and Santos, 2018). I chose my career in
marketing and management, and a dedicated social media marketing manager is now trending in
this area. Currently, every company is trying to increase its competitive environment, because it
is only marketing strategies that will help you achieve long-term goals. According to my
personal analysis, there are several things to consider in marketing and management. Effective
communication is necessary when every company wants to be, it is a candidate who knows how
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to communicate, or promote a brand in front of a consumer audience. Therefore, this skill is very
important if I need to pursue my career.
The Internet of Things, marketing department manager, marketing strategy, social media
advertising campaign or, like internet access, provides a broad experience and access to a large
number of consumers. For example, on the Internet and in social networks, I can offer my skills.
Thus, there is an increase in technological achievements, that is, in this profession, and you need
to be. "This brings us away from digital technologies for use in marketing. For processing
purposes, I should just use my knowledge of digital marketing, my career. The impact of
globalization affects the entire marketing department (Kenny, Blustein and Meerkins, 2018).
Targeting global consumers from the necessary fixes to complex marketing and skills that are
needed on a global level. I have just received an appointment as Head of Marketing, where I will
make a number of strategic decisions, both towards the company and the brand. This profile is
based on your career interests, as it is an opportunity to learn marketing management tools and
techniques.
There are different areas of a marketing manager, such as social media, dispatcher, event
schedule, marketing research analyst, etc. I tend to prefer social media marketing because of the
increased interest. This allows me to improve my knowledge of the brand. Top manager guides,
and, oh my god, how to handle your social media account like Facebook, YouTube, Instagram,
Twitter, etc.). This company is able to get in touch with a potential customer. In addition, I must
carry my ability to do my job, to work on planning, managing, controlling, and executing. A
social media manager is the perfect job to match your leadership and communication skills. My
bright future in this career. With the improvement of my active and critical thinking, as well as
the ability to seek out updates to knowledge and aptitude in relation to the field of marketing. I
have to focus on teamwork, communication, information technology, numbers, creativity and
ability (Jemini-Gashi, Duraku and Kelmendi, 2019). Because it is very important for my
professional development and implementation of the process.
I chose this career because it's the trendiest one right now. Along with these skills, I must
take it with me in order to update my knowledge and experience in this area. This requires
knowledge and understanding of consumer behavior. Because this is an upgrade from my
experience in designing and delivering products according to the tastes and preferences of
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consumers. Your target group knowledge and taste are only as good as the marketing manager's
input, such as providing a specific plan and making changes to suit your target group.
However, I also need effective organizational skills that will help you fully master the skills
required for my job profile. During my time at university,
I had experience in managing various teams, as well as the opportunity to work as a team
leader, which gave me confidence that I would be able to manage mine employees more
effectively. AI'm also going to use this product to manage and leads groups that are usually
doing the work that my boss has assigned me, and they are working successfully in the future
(Johnson, 2020). I have an in-depth knowledge of changing retail trends that will help me
analyze the future and predict customer behavior. In addition to my current level of skills, as well
as problem-solving and conflict-solving skills that will help us deal with conflict situations as a
team. In the event of a dramatic increase in retail sales in addition to my existing skill set, I just
need to work on some of the more complex skill sets that will help me complete my tasks more
effectively.
CAREER ACTION PLAN
A career action plan defines the skills that are important for a person to perform their duties
efficiently and systematically, which helps in achieving the company's growth. This helps me
assess the importance of knowledge and skills, as well as actions that I should take to achieve
business success. An action plan must be effective to develop your relevant skills for mine career
(Yoon and et. al., 2019). An action plan will also be displayed if the document is that it helps in
the overall development of the skills that the person needs to effectively and expectedly perform
their role.
To create an action plan, follow these steps in several steps.
First step
How to determine career view point, value, and own skills, which is the best way to earn a career
opportunity.
Second step
At this stage, collect information to find the best career option for a particular person in the field
of interest. Choosing a career based on your own skills and knowledge.
Third step:
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How important it is to evaluate a career option that leads in the right direction, that helps to cope
with the loss of these problems that appear in your career development.
Fourth step
This is the last stage of professional career planning, which is a combination of long and short
goals that are necessary to carry out career planning.
Goals Actions Timescale Outcome
Developing Team
working skill
This can be developed through practice
on my leadership and communication
skill. Also I need to do certain project
as a group or team in my university.
5 months I will be better able
to manage marketing
team.
Improving
communication skill
Taking active part in the lecture and
seminar and also mini workshop like
presentation keep on practice of
communication with my team
members.
2 months I can better speak to
many clients and
convey management
message with the
team (Walker‐
Donnelly, Scott and
Cawthon, 2019).
Time Management Through prioritising of all the activities
of the task for the implementation of
the company's marketing goals.
5 Months I can finish my task
within the given
timeline..
IT Skill
This may be better by taking an online
course, which is a combination of
marketing tools, tactics, along with
digital marketing skills (McMahon and
Patton, 2019).
8 Months To perform
integrated marketing
campaign more
effectively and
efficiently.
Critical thinking
This can be learned and developed with
the theoretical and practical learning of
the various activities regards to the
marketing management..
4 Month This will leads
towards
sustainability in
achieving all
marketing plan.
Social media Commitment and consistent post on 5 Month This would make me
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Instagram, Facebook, Youtube etc. capable to be
engaged with the
customer and post
relvant content that
meet marketing
campaign and
targeted customer
expactions.
Curriculum Vitae
5

LinkedIn Profile
This is a professional, the social media network where any person who is to manage their
websites, types of products, stores and experience and success in front of an audience. I have a
LinkedIn profile, I share with many companies, and I make it available to easily access my
personal and professional information.
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CONCLUSION
From this report, it was concluded that career planning is just in the direction and for
professional enrichment. For people, you should focus on the professional activity plan and work
with knowledge and skill upgrades. Head of marketing, social media manager, in order to look
fashionable and increase the opportunity for career growth. Addressing the strengths and
weaknesses of the individual can provide a more valuable career option. To go to a LinkedIn
profile and RESUME, there are many opportunities to create in the marketing manager field. The
most important skill that a marketing manager requires is teamwork, communication, creativity,
and social media skills. So that it is easy for the marketer to identify consumer behavior and
distribution in helping to strengthen the brand.
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REFERENCES
Books and Journals
McMahon, M. and Patton, W., 2019. The Systems Theory Framework: A systems map for career
theory, research and practice. In International handbook of career guidance (pp. 97-114).
Springer, Cham.
Walker‐Donnelly, K., Scott, D.A. and Cawthon, T.W., 2019. Introduction: overview and
application of career development theories. New Directions for Student
Services, 2019(166), pp.9-17.
Yoon, H.J., and et. al., 2019. The effect of a career development programme based on the Hope-
Action Theory: Hope to Work for refugees in British Columbia. British Journal of
Guidance & Counselling, 47(1), pp.6-1
Johnson, E.P., 2020. From the Child's Viewpoint. In E. Pauline Johnson, Tekahionwake (pp.
237-246). University of Toronto Press.
Jemini-Gashi, L., Duraku, Z.H. and Kelmendi, K., 2019. Associations between social support,
career self-efficacy, and career indecision among youth. Current Psychology, pp.1-7.
Kenny, M.E., Blustein, D.L. and Meerkins, T.M., 2018. Integrating relational perspectives in
career counseling practice. The Career Development Quarterly, 66(2), pp.135-148.
Lam, M. and Santos, A., 2018. The impact of a college career intervention program on career
decision self-efficacy, career indecision, and decision-making difficulties. Journal of
Career Assessment, 26(3), pp.425-444.
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