This report discusses the importance of career planning and creating a career action plan for marketing and management professionals. It includes personal analysis, steps to create an action plan, and tips for improving skills. The report emphasizes the need for effective communication, social media skills, and teamwork in the marketing and management field. It also provides a sample action plan for developing team working skills, improving communication skills, time management, IT skills, and critical thinking. The report concludes with tips for creating a strong Curriculum Vitae and LinkedIn profile.