Career Action Plan and Self Reflection for Marketing Manager in Retail Industry

This report discusses the importance of personal analysis and career action plan for individuals who want to advance their careers. It focuses on the marketing manager vacancy in the retail industry and provides insights on developing skills such as creativity, innovation, leadership, and communication. The report also includes a career action plan to address specific weaknesses and improve skills.

Career action
plan and self
reflection

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PERSONAL ANALYSIS.......................................................................................................1
CAREER ACRION PLAN.....................................................................................................3
CONCLUSION................................................................................................................................6
References:.......................................................................................................................................7

INTRODUCTION
The task of choosing a career, trying to improve one's abilities, and progressing one's
career trajectory is referred to as career development. Individual people must continue pursuing
great careers in order to grow as people. A career is about a person's future growth and
development. A proper career strategy is intended for individuals who want to advance their
careers since it supports people in selecting a career option while also highlighting knowledge
and abilities with certain benefits and drawbacks. The marketing manager in the retail industry
was chosen for this report because of his or her skills and knowledge. This report focuses on an
individual's internal analysis in relation to the marketing manager vacancy, developing a career
action plan, and creating an effective CV that includes all of an individual's professional skills
and experiences. It has been discovered that individuals must assess their personal experience
and skills in order to determine their level of competition and specific areas for advancement.
The only method of measuring and enhance such skills, understanding, and experience is to
create and implement an appropriate career action plan.
MAIN BODY
PERSONAL ANALYSIS
As per the current situation, the retail sector wishes to increase sales, and in order to do
so, they require a strong marketing manager who can undertake all advertising activities and
functions in an appropriate manner. As per the results of this study, a person is indeed very self -
assured in creating their own abilities and knowledge that are required to effectively accomplish
personal objectives. Depending on personal knowledge of the retail industry, I revealed that I can
work as a marketing executive in the same field. I'm now able to implement a strategic plan for
finding employment as a marketing manager since it is my enthusiasm and my fantasy because
I've already completed my grdguationain this field. A few qualifications needed for a retail
marketing manager were recognised in the prior section of the report, CW1. Communication
abilities, multitasking abilities, listening abilities, creative and innovative abilities, leadership
abilities, and many others have been identified.
Predicated from the above skills, this one has been ascertained that I have little or no all
of the necessary skills for which are found as essential for marketing manager. My current
strengths include excellent communication skills in order to expand my network by cultivating
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positive relationships with a diverse group of people (include subordinates, colleagues,
customers, seniors and many more). However, I found that I lacked certain skills, including
creativity and innovation, leadership, and communication. I must first learn the ability listed
above in required to be deemed for the role of marketing manager. I presently possess excellent
communication, networking, and customer service skills. Because of my strong communication
skills, I am able to effectively communicate all market strategies with my colleagues. Good
communication has always been the consequence of accomplishing tasks that would be both
effective as well as efficient. in addition to this Furthermore, my communication skills will
benefit the organisation by allowing me to collaborate with other divisions of organisation which
include HR, Finance, IT, and others. I can help the organisation increase sales and generate
revenue by clearly explaining data about its products and services. Somewhere at time,
interaction was considered as the most significant factor because it was used to persuade
customers to purchase goods and services. I also have the ability to provide excellent customer
service. My strongest suit is analysing customers ’ needs and requirements for the purpose
of provide the best quality service. Another skill I have is that of a team player. Marketing efforts
and strategies are not straightforward tasks that can be completed by a single person. My ability
to collaborate with others assists the entire marketing department in carrying out marketing
activities as a group. Networking is among my strengths, as marketing executives should
demonstrate healthier and happier interactions with customers and maintaining existing
customers and attract new ones. Marketing managers must build several systems and
networks with individuals in order to persuade people to purchase a particular product or service
and receive praise. My ability to provide outstanding customer service is also one of my strong
points. In the retail sector, I am able to comprehend buyer needs and requirements and
operations. As a result, I give them the best services I can, meeting their necessities while also
keeping them. On the other hand, in order to understand the customers' expectations and
demands, I must first understand their culture and language. I need to improve my language
skills, cultural awareness, and legal and legislative knowledge. A marketing manager must deal
with a large number of people from various cultures and languages, it has been discovered. For
the same reason, they must be able to understand them. As a result, I must focus my efforts on
learning the culture and languages of people who live in a specific region.
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CAREER ACRION PLAN
A career action plan is defined as a valuable resource that an individual requires in order
to improve specific areas of weakness. This practical implications is a thorough evaluation of the
skills that the individual wishes to improve. To be successful in my proposed career, I must also
devise an action plan to address my specific weaknesses. A Career Action Plan is a tool that an
individual can use to improve a few weak skills by attempting to eliminate the weaknesses. This
plan includes a thorough assessment of the skills that must be developed. It was ascertained that I
required to produce this plan for the purpose of improving certain skills which might direct to my
professional success. My action plan for my career is as described in the following:
SKILLS SIGNIFICANCE HOW IT CAN BE
DEVELOPED
JUDGING
CRITERIA
TIME
DURATION
Creative and
innovative
skills
It has been discovered
that marketing
managers must have
creation and
innovation skills
because they aid in
bringing innovation to
products through
creativity in
marketing activities.
The marketing
manager can perform
its tasks and functions
in an effective and
timely way by
enjoyment and
entertainment
marketing efforts and
I need to evaluate
the contenders in
order to improve
my imagination
and innovation
skills. I can bring
more creativity to
my marketing
activities by
analysing my
competitors'
strategies. Along
with this, I must
learn about
customer
preferences in
order to introduce
innovation in the
Only final sales can
be used to assess the
development of
creative and
innovative skills.
Because final
improvements in
creativity and
innovation result in
increased sales of
retail industry
products.
10 months (By
March 2023)
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continuous innovation
in products and
services, which
results in the appeal
of a larger population
to the organisation.
retail industry's
products.
Leadership
skills
The marketing
function is by far the
most essential part of
a business
organisation because
it is responsible for
attracting customers.
Several marketing
activities are carried
out by various
marketing teams. Its
been determined that
proper leadership
skills are required for
the marketing
manager in order to
handle the entire
squad and undertake
their processes in an
effective and efficient
manner.
To develop my
leadership skills, I
must enrol in a
management
course, which will
assist me in
developing several
management skills
such as leadership,
team management,
time management,
and many others.
The management
course assisted me
in developing all of
the above skills, as
well as the
leadership skills
required for a
marketing manager
to manage a
marketing
department team.
Only the results of
managerial course
content exams as the
judging criteria
while aiding in the
analysis of my
leadership skills.
The outcomes of the
management course
assisted me in
creating leadership
abilities that I can
apply in trying to
manage my
advertising agency.
1 year (By
May 2023)
Communica The marketing To improve my The feedback from 6 months (By
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tion skills manager must
communicate with a
lot of clients in order
to inform them about
the services and
products provided by
the business
organisation. It is
considered necessary
for the marketing
manager to have
effective
communication skills
in order to
successfully impact
people to buy
products and services
that help the rest of
the company generate
more revenue.
communication
skills, I must deal
with a large
number of
customers, who
assist me in
properly
communicating
with them. In
addition to this, I
can improve my
communication
skills by
communicating
with the other
divisions and staff
members in order
to switch and share
ideas.
team members,
senior management,
and clients serves as
the judging criteria.
All of these people
provide feedback on
my communication.
June 2022)
CONCLUSION
From the above report, it has been concluded that Every individual requires a
professional perspective. It includes both personal analyses and an action plan. Personal analyses
help people understand their current skills, strengths, and weaknesses. An action plan is
developed to assist an individual in improving his or her skills. Every individual should have a
career goal. It includes personal analyses as well as a plan of action. Personal analyses help
people learn about their current skills, strengths, and weaknesses. An action plan is designed to
help a person improve their skills.
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References:
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