Career Goals: Job Advert, Industry Overview, Current Reality, Options for Progression

Personal Development
Portfolio
STUDENT NAME:
_________________________________
STUDENT NUMBER:
_________________________________
Project
SECTION 1: CAREER GOALS

A: JOB ADVERT
REFERENCE:
Petry, T., Treisch, C. and Peters, M., 2021. Designing job ads to stimulate the decision to apply: a
discrete choice experiment with business students. The International Journal of Human Resource
Management, pp.1-37.
WE ARE HIRING!!!
A job to light up your Career
Company background: Tesco plc is considered as the leading supermarket chain of the UK. We are
British multinational grocery and other merchandise retailer and also are the ninth largest revenue
earning firm in the world. The company holds history in term of innovation in the retail industry also in
terms of sustainability and keeping colleagues as their key priority. We are searching for the young,
energetic and digitally skilled candidate to take the role of marketing manager.
Marketing Manager
Objectives of this role
To conduct market research to analyze the customer trends, client insights, market trends,
technology advancements and other best marketing practices to build successful strategies.
To lead and manage the execution of marketing campaigns from beginning to end, by driving
collaboration
To build market positioning, determine target audiences, design market plan and tactics with
specific objectives across different channels and segments.
Skills
Expertise in online marketing and social media marketing
Strong competency in project management and decision making skills
Metrics driven marketing mind with eye for creativity
In depth knowledge of CRM, SEO, google analytics and other marketing automation software’s.
Pay and Benefits
Fixed monthly salary
Performance based incentives and bonus
Fixed yearly leaves
Free lunch and transportation facility
Contact us:
To apply for above position kindly send your CV at [e-mail].
For more details or any queries contact at: 91254783596214.

B: INDUSTRY OVERVIEW
EVIDENCE OF INDUSTRY OVERVIEW:
Retail industry
Retail industry is the largest daily operating industry of the UK that has function of selling
of products and services to the consumers that are also the end users. The UK retail industry is
merged as the fast paced and most dynamic industry of the UK as it has ample number of players
at small, medium and large scale. It comprises of all the companies that are involved into the
selling of good and services to the consumers. There are different retail sales all across the globe
which includes grocery, convenience, discounts etc. In the growing years the retail industry has
gained the steady growth and also has employed the large number of employs all around the
world. This industry contributes largely into the economy by creating the employment. The retail
industry is highly competitive and fast paced industry that has been recently adopting the
digitization and internationalization at fast pace. There is huge trend of Omni-channel retailing in
this industry in which consumers are combining the benefits if the traditional shopping with the
ease of using the modern technology. In the modern retail industry, the consumers are shopping
through online platforms using smart phones and replacing the shopping at the bricks and motors.
The appetite of the consumers for the retail sales has always remained robust, hassle free and
retailers are always trying to provide their consumers seamless experience of shopping to remain
competitive and consumer’s favourite. In the retail industry the organisations must make sure
that the quality of products is maintained through the supply chain in order to keep the brand
competitive.
REFERENCE:
Vohra, R and et. al., 2020, October. Using self-organizing maps and K means clustering based on
RFM model for customer segmentation in the online retail business. In International
Conference on Intelligent Computing (pp. 484-497). Springer, Cham.
Elg, U., Hultman, J. and Welinder, A., 2020. Competing corporate sustainability perceptions in a
global retail organization. International Journal of Retail & Distribution Management.

SUMMATION OF SOURCE A & B:
Requirement from Project Brief: Information from Sources:
 company background
information
For this report the organization considered is Tesco plc
which is the largest grocery retailer and supermarket
chain of the world. The company is British supermarket
chain that is established by the Jack Cohen in 1919 by
the Jack Cohen. The company is headquartered in
England , UK. The company offers multiple products and
services such as petrol, financial services, telecom, toys,
grocery etc. Set up a Business
 Write a Business Plan
Setting a business in the retail industry is not an easy task
at there are multiple players in this industry. Also for the
setting a business in retail industry a keen knowledge of
industry, resources, funds are essential.
 the physical, psychological,
educational and emotional
characteristics and demands
of the role, ie. Person
specifications
The role of marketing executives is very important as
they are responsible for the sales of the company.
Marketing professionals should have enough confidence
so they can influence customers' thinking about buying a
product. The way they speak should be clear and precise,
which helps attract customers as this will lead to a more
efficient way of understanding the functionality of the
product. They should be multitasking so that they can
handle all emergencies in an efficient manner. A good
marketing executive should understand the thoughts and
ideas of their target market, which helps them deliver the
product they want. They should be in good health
because they have to do various promotions that require
a lot of physical labor. Outgoing employees can do
effective marketing because they are able to keep people
engaged in longer conversations, which can change the
minds of customers in a positive way. Marketers should