Career In Public Relation Assessment 2022

Running Head: Career In Public Relation 0
CAREER IN PUBLIC RELATION
ASSESSMENT 3

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Career In Public Relation
Table of contents
1. Introduction......................................................................................................................................................2
2. Career And Industry Trends In Your Chosen Career/Role/Job Description...............................................................2
3. Occupation Skills Analysis..............................................................................................................................3
4. Personal Analysis.............................................................................................................................................3
5. Detailed Plan And Career Building Strategies.................................................................................................4
Conclusion...............................................................................................................................................................5
Reference List..........................................................................................................................................................6
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Career In Public Relation
1. Introduction
After completing my higher studies I want to see myself as a leading manager of an international company and
so I want to learn about public relationa; for this purpose, I have conducted research. I have chosen my career in
the public relations domain because this will help me to interact with the public to raise my knowledge and
skills. I am focusing on this domain because it helps an organization to raise its reputation; instead of posting
advertisement they mainly focus on the requirements of their customers. However, I have faced some
difficulties while doing this research as some people are not interested in the survey and interview. There is
much staff of the company who have not attended the session due to lack of time. In addition, I have completed
this research by consulting with other international companies and their customers to gain knowledge in this
domain.
2. Career and industry trends in your chosen career/role/job description
In the modern era, it has been observed that international public relation has gained so much popularity as it
helps to establish a beneficial relationship with the residents of another country to gain more productivity. As
commented by Coleman (2018), the PR domain is trendy in the national region because it helps to increase sales
and gain more potential customers. Local trends are also based on public relation because it helps to maintain
and regulate the departments of an organization. It has to increase potential growth by enhancing its reputation
and leads.
Public relation companies have grown 40% since last five years and more than 80% journalist believes that all
the residents of the country trust them. About 60 percent PR managers have started believing that marketing
influencers are important to increase profits (Sherwood & O’Donnell, 2018).
Public relation career path comprises of various steps through which one can gain public speaking and
communication skills. As per the views of Jefkins (2018), the course of PR will consist of history of print
media, electronic media along with human rights and psychology. This course will cost $100 to $400 per annum
and if some candidate wants to take education loan this facility is establish by the government for the bright
future of students. It is important to develop work experiences and communication skills for developing career
in this domain.
Public relation domain is growing on a large scale and it has increased the competition; thus, this career has the
potential to build communication skills. As stated by Botan (2015), through learning the skills of PR one can
easily gain profitability and earn handsome money. It has been evidenced that huge number of journalist are
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