Planning Your Career in Business: Personal Statement, CV, and Skills Assessment

This report covers the importance of personal statements and CVs in planning a career in business, with a focus on marketing and business management. It includes a short overview of the retail organization Nisa, a personal statement for a volunteer/work experience, and a detailed CV. The report also includes a self-assessment with a SWOT analysis and an action plan for skills development. Perfect for students looking to enhance their skills and knowledge in the marketing sector.

Planning Your Career in
Business

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
SECTION A ...................................................................................................................................4
Introduction to what the portfolio contains and reason for both the personal statement and CV4
Writing a short overview of the chosen organization..................................................................5
SECTION B....................................................................................................................................6
Personal statement in support of application for a volunteer/work experience...........................6
Detailed CV that has been carefully designed to fit purpose.......................................................7
Section C .........................................................................................................................................9
Self assessment reflecting skills gap with SWOT Analysis........................................................9
Action plan for skills development............................................................................................10
CONCLUSION..............................................................................................................................13
REFERENCES .............................................................................................................................14

INTRODUCTION
Planning your career is very crucial to identify the best career options for the personal
growth and development. Also, the present report will explain the meaning of the personal
statements and the CV based on the current knowledge. Moreover, it will specify the importance
of both these in developing the career in any field in the future through explaining the benefits.
Furthermore, the detailed CV will also be presented for applying for the best marketing post in
any retail organization. Also, the study will highlight personal statement and skills that are
already existing so that best overview could be easily known. Moreover, the report will also
describe about certain existing skills and weakness through conducting the SWOT analysis.
Also, it will allow to identify the future threats and opportunities. Lastly, action plan will be
developed so that skills and certain improvement might be improved within the specified time
frame.
SECTION A
Introduction to what the portfolio contains and reason for both the personal statement and CV
Portfolio in my knowledge are the ones that contains personal information of the
individuals that consist of the mission statement, resume, references or any kind of certificates.
Also, the portfolio is one that provides the detailed description about the previous work and
achievements that are achieved by the person so that best working opportunities might be
grabbed in the future (Wiggins, 2019). Furthermore, it is kind of future references that could be
accessed easily by individual or the job provider to know about the detailed background of the
person and later certain questions than might be the asked them to get detailed overview. Thus, it
can be said that portfolio need to be made by each one of them so that best opportunities than
might be grabbed based on the skills and qualification in due course of time. Furthermore,
nowadays online portfolios are helpful in showing the flexibility and also it increases individual
online presence and visibility among most of the job providers (5 BENEFITS OF CREATING AN
ONLINE PORTFOLIO, 2022). Moreover, it creates impression that it is more than the resume
and the thus it is helpful in indicating the overall individual personality during certain point of
time.
Furthermore, in context of the personal statement I have realized that it is all about the
detail regarding why the person is passionate about achieving something in life or any job post.
Also, it describes certain achievements, talent or interest that person is currently having.

Moreover, it can be said that these personal statements are usually in more detail and long format
for universities than jobs as they are just the basis of providing the overview of past events and
achievements (Banerjee and et.al., 2020). Also, personal statements are written in the format
where the first paragraphs consist of the introduction and second one consists of relevant skills
and experience. Moreover, the closing paragraph is where it consists of the conclusion statement
to leave long-lasting impression on the mind of the reader. Thus, once the personal statement is
written than the next work is of proofreading and editing so that only the relevant information is
been provided.
Also, in case of CV it is the document that describes in detail about the person education
career and work experience along with interest years wise so that employment provider is able to
know about the person in detail (Chan and et.al., 2018). Furthermore, good CV is one that does
not have the grammar and spelling mistakes in it. Moreover, it helps in providing the good
impressions to the recruiters and saves time in finding right job recruiters in due course of time.
Thus, it can be said that designing the CV and updating it on regular basis is very essential so
that best jobs could be filtered in the future. Also, it allows in easy identifying the areas of
improvement that might be added in the resume to make it more attractive when applying for the
desired job post in the future.
Writing a short overview of the chosen organization
I am very much interested in working in large organizations where I would be able to
learn various new things and understand how things are carried out in practical work
environment (Jackson, 2018). Furthermore, Nisa is one of the retail organization that I wish to
wok in future as the retail organization is operating on vast scale and would allow me to expand
my current knowledge about the retail sectors and would also help me to enhance certain skills
that are required to work in professional environment. Also, I have interest in learning more
retail skills so that company culture could be best understood for future purposes. Moreover, I
would have opportunity to talk and meet new people that would be good for me in building new
networks and identifying new areas of development. Also, Nisa is one of the best organization
that have various departments that are working together in coordination to achieve certain
organizational objectives (Melamed and Wang, 2020). Hence, it can be said that it would provide
me the opportunities to develop cross functional working team skills that would further allow me
to learn other department way of working and expand my area of knowledge. Moreover, I have

greater interest in working only in this particular company because I have realized that while
opting to work in any marketing post it is very essential that big retail house working is
identified so that not many difficulties are faced in the future.
Moreover, it can be said that working in the retail sector would provide me greater
opportunities of learning and development in the future. Also, for the post like marketing
manager that requires that there is proper know how of goods and services and marketing
techniques that are used to increase the sales of the business (Hudiana and Jong, 2021). Thus,
working in organization like Nisa where there are proper lines of communication and
organization structure would allow me to identify the best ways in which marketing activities
could be carried out in business. Also, it would allow me to learn methods through which the
cost and time could be minimized while carrying out various business activities. Hence, my basic
maths and computer skills would also be enhanced that would be helpful while working in any
marketing sector in due course of time. Furthermore, there would be room for growth of myself
as Nisa would allow me to become more responsible and it is good sign for working efficiently
in any managerial post in the future (Barabba, 2022). Hence, I have particular interest in working
in only this big retail organization as it would open for me vast areas of success and also it would
help me to become better professional individual that is capable of handling all the complex
business situations independently without feeling much stressed. Also, it would help me to
organize things in well-defined manner and would build strong connections that is helpful for my
own future growth and success.
SECTION B
Personal statement in support of application for a volunteer/work experience
“Talented and creative individual having the volunteer experience in marketing and business
management”
I am highly interested in becoming the good marketing leader in the future in nay reputed
retail organization where I would be able to explore my present knowledge skills and enhance
those that are currently lacking in me. Also, I am ready for all the challenges that would come
along with this type of job post as apart from it I love the fact that there would be way for my
continuous learning and development. Moreover, I want to become one type of marketing

employee that is been remembered for its highest quality work in the organization among rest
others.
Also, I knew that to start working it is very hard as student at initial days are for better
understanding of various organizational processes. However, previously I had the chance to work
as volunteer in Nisa retail where I have designed their marketing campaigns for the launch of
their the new product line of foods with few others employees (Gray and et.al., 2019). Also, in
college I have volunteered for organizing and doing marketing activities of college courses and
campus through online platforms among the potential students that wish to gain higher
education. Thus, I have strong team working and interpersonal skills that have helped to achieve
my certain targets on time. Personally I am also very adaptable to work in various business
situations and flexible enough to adjust in the changing business environment.
I know that being marketing student is just mere start of long and very rewarding career
and also with this kind of filed I am very sure that I would be able to satisfy my need for the
continuous learning and growth in relevant job sector (Kerksieck, Bauer and Brauchli, 2019).
Furthermore, I can say that this field is one that would help me open other areas of development
and would allow me to the build strong future networks. Thus, the field of marketing is
something that I really want to enjoy experiencing in my early days of the growth of being the
students
Detailed CV that has been carefully designed to fit purpose.
I am constantly working to present best CV so that I am able to discover new jobs that
are related with my marketing field. Furthermore, the below CV is one that is currently modified
be me based on the job experience and area where I excel so that I m able to the work the one of
the best firms in the future. Also, this CV would help me to improve certain skills that are
essentially required working in the marketing sector so that based on that various online course
and certificate could be added in this resume. Thus, this CV would further allow me to expand
the areas of the knowledge and achieve excellence wherever I go and whatever sector or field I
would work in.
XYZ
24, Park Lane
London UK
XYZ @ gmail. com

12345678
Personal summary: Hard-working and talented marketing student that wish to work in reputed
firm as it would serve as platform to enhance my existing skills and knowledge in marketing
sector. Previously volunteered work in launching campaigns in Nisa retail and in organizing
college activities.
Work history:
2020-2021: Marketing Associate in Tea traders
 Planned client relationship events to promote growth of the business
 Supervise marketing of the products and maintained regular sales reports
 Suggest strong marketing techniques to the management for increasing sales of the
business
2019-2020: Volunteered as marketing assistant in Lush retail. Ltd
 Directed and trained marketing team for 10 people to launch successful campaigns for
launch of new product lines.
 Conduct branding activities through Lush stores
 Presented market analysis report to head of marketing department
2018-2019 : Volunteered for college marketing campaigns
 Trained brand ambassadors to promote events on campus grounds
 Increased conversion rate for email campaigns for 33%
Skills:
 Excellent in using Ms word, excel, spreadsheet
 Good in communication skill
 Able to work in groups and individually
 Strong existence of interpersonal skills
Section C
Self assessment reflecting skills gap with SWOT Analysis
Strengths
With good communication and the motivation
skills helps me in effectively coordinating
Weakness
with the lack of adaptability skills hinders in
adapting the changes which pertaining in

the working of the company and by
volunteering in better way as to manage
the company operations. Also engaging
the employees for working effective
towards working by aligning all the
employees according to their skills and
abilities for working in the company.
With acquiring good intrapersonal skills
mainly helps me in communicating and
actively listening the needs and wants of
the consumers and addressing the views as
for with building positive relations with
being more empathetic and honestly
addressing the needs with interacting with
the consumers for influencing sales of the
company products (Di Gregorio and et.al.,
2019).
With acquiring good team working skills
mainly helps in building good relations
with coordinating all the departments as to
increases the sales of the product by
encouraging and ever-increasing the team
members for influencing the consumer
decisions by addressing their needs with
working in teams and promoting the
products in effective manner.
the dynamic environment as for promoting
the products and making continuous
attempt for as focusing on marketing the
products of Nisa.
With th lack of critical thinking skills and
problem solving skills mainly aid in
impacting on taking decisions related to
solving various problems an impacts in
identifying the and using various
approaches which is best for solving the
issue related to marketing and increasing
sales of products (Lyu and Liu, 2021).
With the lack of time management skills hinder
in marketing and taking multiple steps
together for promoting the products of the
company, this impacts and hinders the
marketing by not able to complete the
promotion. This also results in impacting
the use multiple tools as for effectively
marketing of the products with ever-
increasing sales of the Nisa by retaining
the loyal consumers and attracting target
market.
With the lack of SEO skills as for not able to
use proper system and tool for marketing
the products, hinders in improving the
content with driving the traffic by
targetting and retaining the consumers
market as for increasing the sales of the
products of the company.
With the lack of creativity and innovation

skills hinders in thinking for solving the
issues in the dynamic situations for
promoting products.
Opportunities
with good communication skills mainly helps
in diversifying and attracting the large
consumers market by effective moving the
products and helps in building effective
relations with the customers this results in
increasing the sales of the products by
targetting and Selling products via online
and offline mode with listening and
communicating the concerns of consumers
over the team to provide and promote the
products (Kurtzke and Setkute, 2021).
With good team working skills helps in
organising the campaigns effective for
promoting th products in the dynamic
market as to increase sales.
Threats
With the lack of knowledge and skills but
signing the tools SEO hinders in
optimising the online efforts and
increasing the traffic of the customers
(Slavova, 2018).
Due to high competition in the dynamic market
this hinder in optimising the efforts with
the lack of problem solving skills which
hinders in taking decisions for solving the
problems arises as for adapting changes.
Action plan for skills development
Development
of Skills
Specific actions Relevant resources Achievable
results
Time bound
Adaptability
skills
For developing
adaptability skills being
open minded and
researching for
adopting changes by
embracing learnings.
Resources needs for
developing theses
skills mainly
includes the
experience for
adapting the changes
With acquiring
these skills
help me in
effective
adapting the
frequent
10 days

and taking
mentorship for
understanding to at
the changes and
positively
contributing with
open minded for
increasing sales by
easily adopting in
dynamic market
conditions.
changes which
is essential to
adapt and use
the latest
marketing
tools and
techniques or
attracting and
increasing
sales of the
products while
working in
company.
Time
management
skills
By setting prioritises,
avoiding multitasking
and organising the
marketing activities as
by taking breaks and
effectively
communicating and
planning for achieving
the set task on time for
promoting the products
effectively for ever-
increasing sales of the
company.
Resources needs for
developing these
skills including use
of calender , making
to do list for setting
priorities of doing
task and setting daily
time table for
removing the
distractions and non
essential activities
for completing the
set task on time and
marketing the
products and services
effectively.
With positive
developing
these skills
mainly helps in
effective
prioritising the
working and
completing the
task before
time by tracing
results with
using checklist.
15 days
SEO skills With continuing Resource needed for With 1 month

learning about using the
software and starting
blogging and for
learning to organise and
increasing traffic on the
online website page of
the company.
developing these
skills mainly include
subscribing
YouTube and
attending training
sessions for
developing the
knowledge and skills
or using these tools,
also taking
mentorship for
understanding the
use and marketing
the company.
acqruinining
these skills
mainly helps in
analysing and
reviewing the
online
marketing
efforts by
optimising the
website for
increasing the
traffic results
in increasing
sales of the
company by
developing
effective
content of the
products sold
on the website.
Critical
thinking and
problem
solving
For developing these
skills by effectively
recognizing the probes
faced an examining the
actions with evaluating
as for taking various
decisions, further
researching and
sourcing possible
sources for evaluating
the actions for taking
Resources are taking
guidance from other
as for taking suitable
actions for solving
problems, reading
books , making notes
on solving the
problems by
evaluating the
solution.
With
successfully
acquiring these
skills helps in
taking better
decisions by
identifying the
best possible
solution of the
problem arise
while
25 days

the solutions for
developing these skills
(Plummer, and et.al.,
2022).
marketing and
using tools
and strategies
for marketing
the company
products and
services.
CONCLUSION
From the above report it can be concluded that personal statements and CV are essential
part of the development of any individual and also it is required that individual proofread it
accurately so that best opportunities could be grabbed in the future. Also, the study had analyse
that when planning the career in any field it is required that there are right choices of the future
organizations and field so that based on that systematic efforts might be put on. Furthermore, the
report had presented in detail about personal statement and CV for working in the required
marketing post in the future in organization like Nisa. Moreover, the study had also given
SWOT analysis for identifying the existing strengths and weakness that need to be worked or
improved upon. Lastly, action plan had been presented in detailed so that weakness described in
SWOT analysis might be improved in well-defined manner so that not many difficulties are
faced in due course of time.

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