Planning Your Career in Business - Skills, Personal Development, and Curriculum Vitae

This report discusses the importance of skills in personal development, personal portfolio, and curriculum vitae for career growth in the business world. It also provides an overview of Unilever and personal SWOT analysis for marketing career opportunities.

Your Career in
Business

Table of Contents
Introduction......................................................................................................................................3
Main Body ......................................................................................................................................3
Section A......................................................................................................................................3
Section 2.......................................................................................................................................5
Section 3.......................................................................................................................................9
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

Introduction
In order to get desired success in the business an individual must embrace himself with
various types of skills. A set of good skills help in generating a better understanding regarding
the work which is being conducted in an business organisation. One can achieve these skills in
his academic years as well as by opting some skill development courses (Kipkosgei, 2022)
(Nessel, 2021). It is necessary for every individual to look out their skills who is looking to
expand their career in the corporate sector. This will result in more opportunities for the person
to attain the desired objective of their professional life. This report is about the contribution of
skills in the process of personal development. It is basically a portfolio which will disclose
several facts with the help of personal statement. A detailed reflection regarding future career in
a reputable company.
Main Body
Section A
Personal Personal portfolio is a set of all important document which have been earned by
a students during their school or college life. It contains all the information either quantitive or
qualitative, which make it easy for other ones to get a brief knowledge about the qualification
and personal achievement (Kim, and Kim, 2021). A portfolio should be prepared in a most
constructive manner as it reflects the level of skills and ability which an individual can use his
future. A personal portfolio plays a significant role as is allow to show the all relevant
competencies in the individual and how it can be utilised in beneficial contribution in the
respective company. The appearance of personal portfolio could be in document or physical form
and it can also be in the online format too. These portfolio are used by the job seekers at the time
of interviews in any business organisation where the recruiter is able to gather the relevant
knowledge by reading all the attached documents in it. Apart from this it also act as framework
through which businessmen can depict their wok pieces to their desirable clients (Salas-Rueda,
2021).
Curriculum Vitae or CV is the format which is used by the employees that contains all
the academic documents and professional skills. CV also explains the personal objectives or
goals of the person and different ways through which their skills can be advantageous for the

particular business organisation (Kautish, Walia, and Kour, 2021). There are various components
which are included in the format of curriculum vitae and these are mentioned below-
 Your details- This section contains all the personal information such as name, contact
number, address, email, city or other basic information of the candidate (Ramirez, 2018).
 Personal statement- It will explain the some more details of the person regarding his life
and reasons to opt this service area and respective company.
 Career objective- the aim of career and future expectations in the desired field. Different
ways through which the candidate can contribute in the betterment of the business
(Ventrone, 2020).
 Work experience- If the selected candidate has any work experience in any other
business institution then it should be mentioned by him in this part of curriculum vitae.
 Academic qualifications- This section represent all accomplished grades and certificates
of the candidate which has achieved in his school or college life.
 Skills- It is the most essential part of the CV as it elaborated all the abilities of the
candidate through which he can serve in the better functioning of the business (Hikino,
and Bucheli, 2018).
 Hobbies or interest- This particular point tells about the additional qualities of the
candidate in which he is good. Generally, it is not connected or contribute in the
professional life of the person.
 Format- Overall presentation of the curriculum should be simple and more professional.
The structure should contain all the relevant information which is necessary for the
interview.
 References- It contains the name of person by whom the job is referred to the candidate.
Personal development- the procedure in which a person focus on the identification of
different qualities and abilities that contribute in achieving the future goals is known as personal
development. In order to form an efficient measure to do the personal development, one needs to
start this process by acknowledging the vision. It will show the life long objective of an
individual and for which he is trying to development different sets of skills and qualities in
himself (Brown, and Thompson, 2022). After that proper decision regarding the development
which one wants to experience and wants to add in his professional to offer better working in the
business organisation in which he will get hired.

Skill development- By selecting the criteria of skill development an individual get
himself enrolled for certain courses and learning programs. With the help of these programs one
can assure that it becomes very simple to learn about certain areas or fields that are very
necessary to perform efficient working in an organisation. There are so many companies in
different countries who are working in this direction to build some skill development programs
in their internal business environment (Beuk, Weidner, and Houser, 2022). This is because these
business firms wants to raise different attributes in the working of their employees and skill
development enhance their ability to think and adopt some better and creative methods to do the
task before the deadlines.
Overview of the company-
Unilever is the multinational corporation dealing in consumer goods and services. It was
established on 2nd September 1929. There are varieties of product line which company is offering
to their consumers in the market for example, food items, beauty products, personal care,
seasoning, etc. Apart from all these set of goods company also some famous brands like Dove,
Lifebuoy, Lux, Ben and Jerry's, Magnum, Hellmann's, etc. Currently the business of operation of
Unilever has expanded in more than 190 countries where it is providing quality products to the
customers (Amoroso, and Burke, 2018). Along with this, company also offers different job
opportunities to the experience people and freshers as well. With the help of effective business
policies which are used by Unilever in serving their customers this supports in handling the
competition in the global market of consumer goods and services.
Section 2
Personal Statement
Currently, I want to get a suitable position in Unilever in marketing department.
Although I am also good in finance but my first preference would be marketing. The reason for
my this choice is that there is very high chances to achieve success ion this field in upcoming
time. Apart from this various new methods have been introduced in marketing field which is
continuously making it an attractive sector of business world. By opting marketing as my career I
will be able to experience various advantages, firstly it will provide me an expanded views of
working that are functioned in a business organisation. Considering the importance of Unilever
in my selected field then company has enough potential to improve my marketing knowledge. As
I have to deal with certain situation where I have to give my best while presenting the company's

product in front of the customers. During my graduation period I have learnt about the different
methods of traditional marketing which is used by business institution to promote their product.
But nowadays companies are using new techniques of marketing in presenting their goods and
services by depicting the attributes and characteristics with the help of different channels. My
business management degree has given me lot of knowledge about the necessity of effective
marketing in the operation. And in my masters I have got the complete proficiency about the
various principles and methods which include new marketing tools to connect the target audience
of the business. Before opting my career in Unilever I have already worked in three different
companies. Though this I have gain different working structure of a business institution in
respective area. Right now I am working as Senior business analyst and at this position I need to
interpret various relevant information which being collected by the different department of the
respective company. In that company I was responsible for conducting various research
regarding the prevailing trends in the business environment. Apart from this company I have also
worked in the marketing field which is one my favourite area in business. As now I am going to
apply in Unilever in the marketing department, it is important to work on my certain set of skills
that will support me in working effectively to attain the targets of the firm. A customer oriented
mind is very important for me as it will allow me to get the information regarding the
modification in the taste and preferences of the customer and how it can affect the sales of the
company in long way. Apart from this I will focus on my personal development as it will support
me in improving my efficiency of working in Unilever. In that company, I will use my overall
experience that I have gained from my last jobs and certification programmes which i have
opted during my academic period. I hope that all the decisions which have made for my future
to achieve the goals will go according to the plans.
CURRICULUM VITAE
Personal Details
Name – ABC
Phone number – 333333XX
E-mail- [e-mail]
Address – London, United Kingdom
Personal statement

Well qualified degree holder, ready to learn to new things and great knowledge of technical
background with required experience and ability to work along with specific professional group
in a company. Embraced with all relevant knowledge and skills to work in management, and
able to conduct all the functions of the firm in systematic order to ensure the set goals and
objectives of the firm. Highly concentrated towards serving better piece of work with optimum
quality and have enough potential to work under chaotic situation and focus on issuing better
experience to the customers by keeping them the utmost priorities of the business. Known for
the expertise in performing the assigned task with effective communication skills, decision
making ability to solve the complexities within the firm. Overall goal oriented and take
innovative steps to confront the difficult circumstances in calm manner.
Career objectives-
Being focused towards my personal life from last two years and working on developing my
skills. Now, I am prepared to initiate in the corporate life to learn varieties of creative and
knowledgeable aspects that will support in building my career. Along with serving the
respective organisation with all my skills and qualities to achieve targets.
Key skills and competencies
 A good communicator and listener.
 Capable to perform better in group task which will support in more beneficial result.
 Work in accomplishing the all expectations and demands of the customers.
 Extremely skilled in numeracy and analytics with Strong numerate/analytical skills with
verified certification in data interpretation.
 Attention to detail.
 Efficient in typing and controlling attending calls;
 Timely, creative and ability to work under adverse situation;
 Skilled in business management, performing all the financial operations of business and
marketing.
 Technical knowledge– expert in using Microsoft Excel, Word, Outlook, Windows,
email correspondence.
 Salient attention to details.

 Affirmative personality.
Education, additional qualifications
 Bachelor in Business Management, 2010-2013 from XYZ university.
 Masters in Business Management (marketing and finance), 2013-2015 from university
 Certificate of ACCA in accountancy.
 Digital marketing certificate.
Language
 English language – Native/First language
 Fluent level of verbal and written French language
Work experience
Senior Business Analyst in Syntax(August 2020- current)
General responsibilities:
 Examining the performance in completing the task of each project team before the given
deadline.
 Identifying the area of improvement to achieve the set goals of the firm.
 Manage the methods to present the product and evaluating the sales of the business.
 Implementing effective customer relationship to gather idea and thoughts of the
customers in respect to the services which are provided by the company.
 Submitting project reports to the higher authority and taking their feedback regarding
the functioning of the departments.
 Establishing a good relation among the business activities and technological department
of the company.
 Presenting the better thoughts and ideas to the general manager, along with a certain
elaboration to clarify the benefits in business management.
Career Break: Marriage (December 2019 –August 2020)
I had taken 8 month career break due to my marriage as I need to focus on my new family. But
during this period I had kept my connected with various my profession by reading several
business novels and news. Apart from this I have also developed my interested hobbies such as
cooking, singing and work in improving them too.

Market Researcher in Absolute digital media (July 2017 – December 2019)
General responsibilities:
 Conduct meetings with the clients and intermediate regarding the new projects of the
company.
 Analysing the trends and finding out the opportunities to succeed in the market.
 Formulation of budget as per the gathered information.
Marketing executive in Grey & sons Ltd. (July 2016 – July 2017)
In this period of one year I have learn about various work structure in the marketing field. In
this I had made several plan of actions to increase the sales and revenue structure of the
company. Apart from this duties like deciding the best way through which company can market
its product and selecting various method to take reviews.
Section 3
Personal SWOT-
By doing this analysis I will able to get a proper knowledge about the strength and
weaknesses of mine in context to the relevant skills which are required for the presentation of
good work at the workplace. It also consists of threats that might be faced by one while working
in different forms so it is important to identify these elements at work place (Aguilar, 2019).
Along with this, rthe last element of SWOT will be the opportunities which I can get in
marketing career. It will make my work life more easy and assist me in reaching the all aims
which I have decided.
Strength
 I am a good communicator as I have
already mentioned it in my CV. If I am
choosing marketing as my career then
it is my plus point, as marketing
Weaknesses
 I am not capable in solving the complex
issues of the business which may faced
by my department. It is necessary to
have this skill because it is a soft skill

requires dealing with customers and
stakeholders and convey about the
future planning of the company in
descriptive way. While communicating
with an individual also support in
developing the skill of listening and
this will allow in understanding them
more.
 Being a finance degree holder, I am
quite efficient in playing with
numbers. This will also help the
particular company in conducting a
better finance structure and
maintenance of proper budget in the
working of the business.
which is generally demanded by any
business institution. I have to find the
right way through which I can embrace
this problem solving skill.
 Multitasking is difficult for me, because
it may affect the creativity to do the
assigned task. If I want to achieve more
in my work place then I have to resolve
this weak side of my skills. This will
give me the opportunity to tackle
adverse situation by coming out from
my comfort zone.
Threats
 Advancement of technology in
marketing sector can make it difficult
for me to move further with my plans.
As I am efficient in traditional methods
of marketing and in current time
business institutions are hiring those
candidates who are able to understand
the digitalisation in business.
 Other then this conflicts with
colleagues due to excessive may result
in poor working environment.
Furthermore it may affect the working
of the group that will definitely hamper
the result of the projects.
Opportunities
 Quality to lead a group of people is
very important while working in an
institution. Leadership skills is most
required ability by the firm as it support
is building a better employees group in
the firm.
 Systematic distribution of time assist in
completion of task within a given
interval of time. Along with this it helps
in achieving the better result by
procuring innovative ideas in the
business activity. It ensure the success
of the company in future by attain all
the organisational objective.

Action Plan-
Skills to improve Reason Required actions Ways to measure
success
Timeline
Problem Solving If I want to opt
the position at
senior executive
or manager then it
is mandatory to
have this ability.
It is because at
the time of need
all the employees
generally went to
higher authority
to solve some
issues.
For this it is
necessary to
discover the key
reason of the
problem which is
arising in the
business
institution. And
then focus on
finding the best
and creative tool
to solve this.
Comparing my
past and present
performance in
dealing with the
complexities of
the project on
which I have
worked.
3 months.
Multitasking It supports me
getting the sense
of achievements
and increased
productivity. By
this it will
motivate me in
doing better in
my work.
If I want to be
good in this then I
have to eliminate
all the distraction
which can
adversely affect
my performance.
By identifying the
amount of work i
have completed in
a particular time
period.
2 months
Conclusion
The above given report went into a detail discussion about the importance of skills and its
presence in construction a attractive curriculum vitae. It has discussed about the concept of skill
development and its necessity in the professional life of a person. Along with this it has

explained the format of CV and different kind of elements which are involved in and by which
one can inform the recruiter about the achievements which he have experienced in his school and
college. A personal statement has been give by which a detailed description regarding the
requirement of skills and knowledge required by a respective business firm. The last section of
this report is conducting a person SWOT to analyse the weakness and strengths, which is
followed by a suitable action plan for the same.

References
Books and journals-
Aguilar, A.M., 2019. Developing Career Guidance Program for Aspiring Abm Students of
Alangilan Senior High School. Ascendens Asia Journal of Multidisciplinary Research
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curriculum models. Journal of Education for Business, 93(8), pp.420-429.
Beuk, F., Weidner, K.L. and Houser, L.M., 2022. Extending the Validity and Reliability of the
Intent to Pursue a Sales Career Scale. Journal of Marketing Education,
p.02734753221085031.
Brown, D. and Thompson, A., 2022. Essentials of Marketing: Theory and Practice for a
Marketing Career. Taylor & Francis.
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Kim, M. and Kim, E., 2021. The Effects of Internal Marketing and Career Motivation for the
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Ventrone, J., 2020. From Boots to Business: Transitioning from the Service to a Career in
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